4 pages., Online from publication website., Describes experimentation with slow-growth meat breeds of chickens. Article includes references to implications for marketing communications; consumer attitudes and preferences; and consumer responses to higher retail costs for slow-growth poultry meat.
Souza-Monteiro, D. (author), Hooker, Neal (author), and School of Agriculture, Food and Rural Development, Newcastle University, Newcastle, United Kingdom
The John Glenn College of Public Affairs, The Ohio State University, Columbus, OH, United States
Format:
Journal article
Publication Date:
2017
Published:
United Kingdom: Emerald Group Publishing Ltd., Bingley, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08103
Short, Gianna (author), Yue, Chengyan (author), Anderson, Neil (author), Russell, Carol (author), Phelps, Nicholas (author), and University of Minnesota
Format:
Journal article
Publication Date:
2017-06
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10442
11 pages., Via online journal., Aquaponics, an integrated system with both hydroponic plant production and aquaculture fish production, is an expanding alternative agriculture system. Many key questions about the overall feasibility of aquaponic systems remain unanswered. Of particular concern for start-up and established producers alike are consumer perceptions and willingness to pay for aquaponic produce and fish. This study reports results and analysis of a consumer survey about perceptions and preferences for aquaponic-grown products that was conducted in Minnesota during Feb. 2016. Probit and ordered probit models are used to evaluate the probability of different consumer demographic segments having various levels of knowledge and perceptions about aquaponics. About one-third of respondents had previously heard of aquaponics, and upon learning more about the system through the survey, respondents tended to be generally neutral or favorable to aquaponics. Price might be an issue for many consumers, but many tend to believe that aquaponics can impact the environment in a positive way. The results represent a first step toward building knowledge about the potential consumer base for aquaponics, which is a critical piece in the system’s potential overall profitability. It appears that consumer education and marketing will be key for the expansion of the market.
Lombardi, Ginevra Virginia (author), Berni, Rossella (author), Rocchi, Benedetto (author), and Department of Economics and Management, University of Florence, Florence, Italy
Department of Statistics, Computer Science and Applications, University of Florence, Italy
Format:
Journal article
Publication Date:
2017-01-20
Published:
Italy: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08145
Kempen, Elizabeth (author), Kasambala, Josephine (author), Christie, Lorna (author), Symington, Elize (author), Jooste, Lizette (author), and Van Eeden, Tertia (author)
Format:
Journal article
Publication Date:
2017-01-23
Published:
South Africa: John Wiley & Sons Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08252
D'Souza, Clare (author), Taghian, Mehdi (author), and Associate Professor Department of Entrepreneurship, Innovation and Marketing, Plenty Road, La Trobe University, Bundoora 3083, Australia
Senior Lecturer Department of Marketing, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia
Format:
Journal article
Publication Date:
2017-03-12
Published:
USA: John Wiley & Sons Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08048
