Collection: Agricultural Communications Documentation Center (ACDC) / Subject Term: marketing communication and outdoor

Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term marketing communication Subject Term outdoor

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: journal articles
Publication Date:: 2013-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01387
Journal Title:: Agri Marketing
Journal Title Details:: 51(3) : 25-54

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agri Council of American Business Media (ABM).
Format:: Research report
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29390
Notes:: Via online. 5 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ramukumba, Takalani (author)
Format:: Journal article
Publication Date:: 2017
Published:: South Africa
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
Journal Title:: African Journal of Hospitality, Tourism and Leisure
Journal Title Details:: 6(4)
Notes:: 12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2008-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27653
Journal Title:: Agri Marketing
Journal Title Details:: 46(3) : 36-62
Notes:: Posted at www.agrimarketingdigital.com?i=01-Apr-2008

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Julie (author)
Format:: Journal article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
Journal Title:: Agri Marketing
Journal Title Details:: 46(7) : 18-19
Notes:: Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Uchtmann, D.L. (author)
Format:: Guide
Publication Date:: 1981-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05733
Notes:: Cooperative Extension Service Circular 1195, College of Agriculture, University of Illinois at Urbana-Champaign. 32 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Palmer, Edward L. (author) and Carpenter, Courtney F. (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36502
Journal Title:: Media Psychology
Journal Title Details:: 8(2) : 165-190

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
Format:: Editorial
Publication Date:: 2001
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
Journal Title:: International Journal of Advertising
Journal Title Details:: 20(2) : 239-262

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2005-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21981
Journal Title:: Agri Marketing
Journal Title Details:: 43(2) : 18,20
Notes:: Reports on a campaign by Certified Angus Beef.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gallo, Anthony E. (author) and Boehm, William T. (author)
Format:: Journal article
Publication Date:: 1979
Published:: USA: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
Journal Title:: National Food Review
Journal Title Details:: 8(1) : 16-19
Notes:: 4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.

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