Traces the expansion in number of media options available during the past 30 years and expresses appreciation to readers for their readership of Successful Farming magazine in that competitive environment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C22956
Notes:
Prepared for Agri-Council of American Business Media. 17 pages., Summary and complete report of mail survey responses from 2,717 U.S. farmers and ranchers during November 2004 and February 2005. Results are weighted to represent all farmers and ranchers in the U.S. according to targets derived from the 2002 U.S. Census of Agriculture.
Brien, John P. (author), Potter, J.N. (author), and Senior Lecturer, Agricultural Extension, University of Sydney; Principal Extension Officer, N.S.W. Department of Agriculture
Format:
Journal article
Publication Date:
1972
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05473
cited reference, In 1970 the need for a news and review journal directed towards extension and research workers was assessed by a survey carried out in three areas of Victoria, two of Queensland and one of New South Wales. One hundred and seven completed questionnaires, when analyzed, indicated that there was no real demand or prospective audience for such a journal. It was suggested that circulars dealing with the direct application of research results should be further developed. These should be aimed primarily at extension officers but should be freely available to professional agricultural scientists.
