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Agricultural scientists and technologists not news and review readers

Agricultural Communications Documentation Center (ACDC)
Brien, John P. (main author), Potter, J.N. (author), Senior Lecturer, Agricultural Extension, University of Sydney; Principal Extension Officer, N.S.W. Department of Agriculture
Journal article
Publication Date:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45
Subject Term:
audience analysis, Australia, extension agents, information needs, information seeking, information sources, readership, scientists
cited reference, In 1970 the need for a news and review journal directed towards extension and research workers was assessed by a survey carried out in three areas of Victoria, two of Queensland and one of New South Wales. One hundred and seven completed questionnaires, when analyzed, indicated that there was no real demand or prospective audience for such a journal. It was suggested that circulars dealing with the direct application of research results should be further developed. These should be aimed primarily at extension officers but should be freely available to professional agricultural scientists.