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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 2016 Subject Term agribusiness Subject Term marketing communication

    6. Branding food culture: UNESCO creative cities of gastronomy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pearson, David (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11588
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    28(2) : 164-176
    Notes:
    14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."

    7. Bringing agriculture to consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2016-07
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07418
    Journal Title:
    Agri Marketing
    Journal Title Details:
    54(6) : 40-42
    Notes:
    Describes introduction of the Winfield Crop Adventure, an experimental museum in Indiana dedicated to modern farming.