Collection: Agricultural Communications Documentation Center (ACDC) / Format: Conference paper / Publication Year: 1994

1. The opportunities and challenges of communicating the new food label

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dichter, Carole R. (author), Fishman, Lorri (author), and Geiger, Constance J. (author)
Format:: Conference paper
Publication Date:: 1994-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07707
Notes:: presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994, Chicago, IL: American Dietetic Association, 1994. 22 p.

2. Foodlink : internet linkages for food safety educators, regulators, and the food industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hiller, Val N. (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07712
Notes:: Mimeographed, 1994. 1 p. Paper presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994.

3. Information technology and nutrition education : making the marriage work

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fedale, Scott V. (author / Chair, Information Department, Washington State University)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07713
Notes:: Mimeographed, 1994. 1 p. Paper presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994.

4. Information technology and nutrition education : making the marriage work

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parks, Sara (author / President, American Dietetics Association, Chicago, IL)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07714
Notes:: Mimeographed, 1994. 1 p. Paper presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994.

5. Nutrition education ideas from Latin America

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fuste, Olga V. (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07715
Notes:: Mimeographed, 1994. 1 p. Paper presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994.

6. Communicator roles in third world development

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agunga, Robert A. (author / Associate Professor, Department of Agricultural Education, The Ohio State University, Columbus, OH)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07836
Notes:: James F. Evans Collection, Mimeographed, 1994. 15 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

7. A case study of controversy initiated by a radio talk show host related to the Iowa 4-H conference on diversity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abbott, Barbara B. (author), Berkland, Melva L. (author), and Extension Communication Systems, Iowa State University, Ames, IA
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07837
Notes:: James F. Evans Collection, Mimeographed, 1994. 6 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

8. Methods for evaluating communications technology : results from a satellite training conference

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carlson, John E. (author), Fox, Linda Kirk (author), Hendricks, Pat (author), and University of Idaho; Iowa State University; University of Idaho
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07838
Notes:: James F. Evans Collection, Mimeographed, 1994. 21 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

9. Video teleconference evaluation at land grant universities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dodrill, Steve (author / Electronic Media Specialist, Oregon State University)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07839
Notes:: James F. Evans Collection, Mimeographed, 1994. 15 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

10. Ferment in our field : viewing agricultural communication research from a social science perspective

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tucker, Mark (author / Instructor and Coordinator, Agricultural Journalism, University of Missouri, Columbia)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07840
Notes:: James F. Evans Collection, Mimeographed, 1994. 24 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

11. The creative work environment : manager and employee perceptions of factors that influence creativity within land-grant communication units

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Janet L. (author), Whaley, Sherrie R. (author), and Whaley: Evaluation Coordinator, Agricultural Communication Service, Purdue University, West Lafayette, IN; Henderson: Associate Professor, Department of Agricultural Education, The Ohio State University, Columbus, OH
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07841
Notes:: James F. Evans Collection, Mimeographed, 1994. 20 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

12. The safe farm campaign and changes in Iowa farmers' attitudes and behavior

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miller, Laura J. (author), Peterson, Jane W. (author), Schwab, Charles V. (author), and Miller: Extension Communication Systems, Iowa State University; Schwab: Assistant Professor, Department of Agricultural and Biosystems Engineering, Iowa State University; Peterson: Chair, Department of Journalism and Mass Communication, Iowa State University, Ames, IA
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07842
Notes:: James F. Evans Collection, Mimeographed, 1994. 9 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

13. Challenges and opportunities : a qualitative evaluation of the Philippine agrarian reform information campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rodriguez, Lulu (author / Assistant Professor, Department of Journalism and Mass Communication, Iowa State University, Ames, IA)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07843
Notes:: James F. Evans Collection, Mimeographed, 1994. 8 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

14. Evolution of Exploring Minnesota's Natural Resources

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hansen, David (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07844
Notes:: James F. Evans Collection, Mimeographed, 1994. 4 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

15. Developing 4-H curriculum on an electronic database

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: School, Jan (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07845
Notes:: James F. Evans Collection, Mimeographed, 1994. 4 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

16. Dealing with college students' fear of speaking in public

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Breuning, Thomas H. (author), Carey, Harry A., Jr. (author), and Agricultural and Extension Education, Penn State University, University Park, PA
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07846
Notes:: James F. Evans Collection, Mimeographed, 1994. 5 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

17. Personality traits of good ACE writers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Marks, Joe (author / Professor, Extension and Agricultural Information, University of Missouri)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07847
Notes:: James F. Evans Collection, Mimeographed, 1994. 8 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

18. Magazine coverage of pesticide issues : the controversies, the concern, the claimsmakers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miller, M. Mark (author) and Riechert, Bonnie P. (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07848
Notes:: James F. Evans Collection; also presented at the Media and the Environment Conference, Reno, NV, April 7-9, 1994, Mimeographed, 1994. 28 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

19. The use of new technology in program design and delivery : crossing boundaries and overcoming barriers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fox, Linda Kirk (author) and Hendricks, Patricia (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07849
Notes:: James F. Evans Collection, Mimeographed, 1994. 2 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

20. Development support communication (DSC) : a strategy for poverty alleviation in the third world a case study of the DSC for Southern Africa Project

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agunga, Robert A. (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07850
Notes:: James F. Evans Collection, Mimeographed, 1994. 2 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

21. Using multiple communications channels to involve participants in conference planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Montgomery, Florita Stubbs (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07851
Notes:: James F. Evans Collection, Mimeographed, 1994. 1 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

22. Computer delivery of news releases isn't enough

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Marks, Joe (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07852
Notes:: James F. Evans Collection, Mimeographed, 1994. 1 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

23. A readership survey of Arizona Land & People magazine

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McGinley, Susan E. (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07853
Notes:: James F. Evans Collection, Mimeographed, 1994. 1 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.

24. Effectiveness of a food safety education program for news reporters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benedict, Jamie A. (author), Dodds, Mary (author), Leontos, Carolyn (author), Omaye, Stanley (author), Tyler, Peggy (author), and University of Nevada Cooperative Extension, Department of Nutrition, Reno, NV
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07868
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Recent survey findings show that consumers' concerns related to food safety are not congruent with actual risk. This may, in part, be attributed to media coverage of these issues. The goal of this Extension program was to improve the ability of consumers to make informed decision related to food safety be enhancing the media's reporting of related issues. A resource manual was developed and distributed to television, newspaper, and radio reporters in three Western states. The manual includes material on ten different food safety topics, sample news stories, a dictionary of terms, suggested readings, and resource directory. Telephone interviews conducted with 60% of the recipients (n=141) 3-6 months following distribution, indicated that 54% had used the manual. Those who had, found the manual timely (95%), and helpful (97%). The information provided on foodborne illness was used most often - corresponding to reporters' ratings of public interest.

25. Implementing a food safety education program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kendall, Patricia (author), Swanson, Marilyn A. (author), and Swanson: Family and Consumer Sciences, University of Idaho, Moscow, ID; Kendall: Department of Food Science and Human Nutrition, Colorado State University, Fort Collins, CO
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07869
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Two hundred and twelve Idaho citizens participated in the "Train the Trainer" Safety and Food excellence (S.A.F.E.) educational program during 1993. Idaho's effort was part of an eight state strategy to reduce the risk of illness from foods served to individuals with weakened immune systems. Funding was obtained through the FY92 ES-USDA Food Safety and Quality Initiative. S.A.F.E., a four hour leader training program, is an action-oriented program which teaches professionals, paraprofessionals an volunteers to present education programs aimed at changing specific food handling practices. Individuals who work with the elderly or other high-risk population groups were targeted. The seven Idaho programs were team taught by the Extension Food Safety Specialist, a county Extension Home Economist and an Environmental Health Specialist from the local health district. Participants received three food safety posters, learned appropriate food safety practices and teaching strategies and set personal behavior goals. Mean knowledge scores increased from 89% to 96%. Ninety seven percent of the participants set personal food safety behavior goals. At a three month self-reported evaluation, a majority met their goals "most of the time" and almost all met their goal "some of the time". Over 950 food safety posters have been distributed. Estimates suggests each poster has been seen by an average of 25 individuals. The trained program leaders have utilized food safety educational strategies from the S.A.F.E. workshop and reached between 4 and 282 others.

26. Consumer knowledge and behavior of food safety issues in the home

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harris, Lynn (author), Keim, Kathryn S. (author), Liddil, Audrey (author), and Ruby, Mary Lou (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07870
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Food-borne illnesses caused by improper food handling in the home is a major food safety concern. To determine what consumers know about food safety, and food handling practices, a survey was developed, piloted and mailed to 1,003 randomly selected residences throughout the state of Idaho (return rate = 52%). Food safety knowledge and food safety practice items that were part of the survey included: food preparation (cooking raw eggs), food storage (leaving poultry out for long periods of time), environmental concerns (pesticide residues), and food preservation (canning green beans). Results indicate that younger consumers and those with less education knew less about food safety and safe food handling. Information regarding these results will help nutrition educators target food safety education to populations that are at higher risk for having a food-borne illness because of lack of knowledge and poor food handling practices.

27. Volunteers teach food safety to preschool aged children

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kurzynske, Janet (author / University of Kentucky, Lexington, KY)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07871
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Food safety and quality has become a much publicized issue with emphasis on the responsibility of farmers, processors/packers, and foodservice; however, the majority of foodborne disease is a direct result of improper handling at home. Older children are becoming more responsible for food purchasing and preparation. Surveys reveal that 73% of teenagers do grocery shopping for the family, and 33% prepare at least four meals a week for themselves and others. Employment trends indicate that children will become even more responsible for food buying and preparation. A collaborative effort between Kentucky Cooperative Extension Service and Kentucky Extension Homemakers Association volunteers, encourages preschool children to learn and increase their knowledge and practice of food safety so that these techniques become part of their routine. A story and a flipchart describing food safety concerns appropriate for young children was developed. The story asks the question, "Why did I get sick?" This question serves as the evaluation for learning by asking it before and after the explanatory flipchart is presented. Evaluation of practice will be made by an additional contact with the preschool children at a later date.

28. Nutrition education and training program evaluation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ahmad, Mahassen (author / Texas Department of Human Services, Austin, TX)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07872
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The Nutrition Education and Training (NET) program is the educational component of the USDA's Child Nutrition Programs. The goal of the program is to promote optimal health and well-being of the nation's children through improved nutrition. In Texas, this goal is being achieved by developing and delivering workshops on nutrition, nutrition education, and food service management to educators and food service personnel in schools and child care facilities; circulating a library collection of print and audiovisual materials; and developing and distributing instructional materials to schools and child care facilities. Other program activities include awarding funds for the development of innovative nutrition education projects conducting presentations to children and adults, participating in health fairs and exhibits, and coordinating efforts with related public nutrition programs. The purpose of this poster session is to highlight methods used in evaluating the processes and outcomes of these interventions and the utilization of the evaluation results in program development and improvement. The poster will include methods used and problems faced in evaluating immediate, end-of-treatment, and long-term outcomes, with suggested solutions. The audience will be able to discuss the applicability of the evaluation methods to their programs, the plausibility of the suggested solutions to evaluation problems, and decisions made based on the results of evaluation. The presenter will prepare handouts of methods and instruments used in the NET program evaluation. Evaluation reports of the program will be available for review.

29. Comparison of three nutrition education delivery methods to food stamp audiences : a preliminary report

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Braun, Kathryn (author), Derrickson, Joda P. (author), and Maeda, Iris (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07873
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Many food stamp recipients either run out of foods stamps before the end of the month or are unable to follow the Food Guide Pyramid to make healthy food choices. Food and nutrition education opportunities for food stamp recipients are often limited to written literature available at food stamp offices. The purpose of this report is to compare the effectiveness of three methods of nutrition education service delivery to food stamp recipients : 1) a series of nine cards sent along with monthly "authorization to purchase" cards, 2) a video and interactive handout shown to all food stamp participants when they are recertified for food stamps, and 3) a series of eight group lessons. Our hypothesis is that participants receiving either the more intensive group lessons or a combination of delivery methods will demonstrate greater improvements in knowledge gains and behavior changes. The goal of each intervention is to help participants eat better for less. Subjects in each intervention, as well as those in a non-intervention control group, were given a pre-test and a post-test. Subjects receiving the cards and the video, as well as the control group, were chosen using stratified random sampling methods. Subjects enrolled in the eight group lessons are self-selected EFNEP clients. We will report gains in knowledge of low-fat alternatives and healthy food choices, changes in eating behaviors and food resources management practices of subjects in all three delivery groups and the non-intervention group. Results of this project can assist nutrition educators nationwide in planning effective food and nutrition education programs for food stamp recipients.

30. Meeting the need for low literacy reading materials in extension nutrition programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coplin, Sharron (author), Medeiros, Lydia C. (author), Saddam, Alma M. (author), and Ohio State University. Columbus, OH
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07874
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The adult population with reading levels below the fourth grade was identified through a Home Economics program needs assessment. Food and Nutrition specialists and professional staff developed a series of low literacy fact sheets covering nutrition, food safety, recipe preparation and food buying. Reading level of the fact sheets varies from third to sixth grade. The items were reviewed by the local literacy council and pilot tested with Adult Basic Education classes and at congregate meal sites. Camera-ready copies have been provided to County Extension Home Economists for use in a variety of programs. Ohio agents have reported collaborating with more than 30 agencies and organizations to distribute these materials. Additional fact sheets are being prepared for inclusion in the series.

31. California children's 5 A Day-Power Play! campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beall, Deborah Lane (author), Foerster, Susan (author), Knobel, Susan (author), Livingston, Sally (author), and Magnuson, Helen (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07875
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Fruit and vegetable consumption by children falls well below recommended levels. NCI's 5 A Day Program targets adults only. California's health department, produce industry, education department and American Cancer Society are reaching 4th and 5th graders with a child-driven campaign that offers adult intermediaries new, easy ways to engage kids. It applies resiliency theory (used in substance abuse) to help kids manage negatives in their food environment. Research and development, testing, revision, implementation, evaluation, and institutionalization will conclude by mid-1995. A 3-year marketing plan mobilized partners' efforts. Initial research with children and adult opinion leaders determined the focus, design, and elements of the campaign. "Turnkey" Idea and Resource (I&R) Kits were devised as vehicles to deliver the program in schools, community youth organizations (CYOs), and markets, complemented by state-level media. A "grants" program helped underwrite television PSAs, print media, and the kits. Research findings received considerable press attention. Pilot testing of the School I&R in nearly 50 classrooms revealed high student, teacher, and foodservice acceptability. ACS volunteers will provide outreach and additional feedback from more school districts statewide. Process measures with supermarkets and CYOs will be collected later in 1994. Children's 5 A Day is a large-scale program suitable for state 5 A Day, comprehensive school, health, and USDA school meal improvement initiatives. Despite clear public health need and widespread popularity, substantial advocacy is needed if such programs are to reach all children.

32. "5-A-Day for Better Health" : a K-6 nutrition education curriculum with "kid a-peel"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ferguson, Denise E. (author), Friesen-Schroeder, Carol A. (author), Wray, Pamela S. (author), and Marion County Health Department, Indianapolis, IN; Marion County Health Department, Indianapolis, IN; Marion County Health Department, Indianapolis, IN
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07876
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Healthy People 2000 Objective 2.6 encourages Americans to increase their consumption of fruits and vegetables to at least 5 or more servings per day. To help grade school children establish "fruit and vegetable-friendly" consumption patterns, a K-6 nutrition education curriculum emphasizing the "5 A Day for Better Health" principles was developed. Results of the pilot project, previously presented at SNE, were used to change the focus of the curriculum from a public health nurse-taught curriculum to a teacher-taught curriculum. Objectives of the second phase of the "5 A Day" curriculum project were to: 1) rewrite the curriculum so a classroom teacher with minimal nutrition knowledge could successfully teach the course, 2) offer "train-the-trainer" workshops to area elementary school teachers, and 3) compare students knowledge about, attitude toward and consumption of fruits and vegetables between teacher-taught and public health nurse-taught classes. Curriculum revisions were completed in October of 1993. To date, 221 elementary teachers have been trained in the "5 A Day" curriculum. Preliminary independent analysis of pre-/post-test results for both teachers (n=223) and nurses (n=4,562) indicates students demonstrated an increased knowledge about, an improved attitude toward, and an increased consumption of fruits and vegetables. A comparison of the teacher-taught and nurse-taught classes awaits further data collection. Students and teachers alike indicate this curriculum, approved by the National Cancer Institute, is a fun, "a-peeling" way to help foster healthier habits among today's youngsters!

33. Do nutrition knowledge and attitudes influence diet quality?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haines, Pamela S. (author), Metz, Jill (author), Patterson, Ruth E. (author), and School of Public Health, University of North Carolina, Chapel Hill, NC
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07877
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The objective of this study was to examine the extent to which diet and health-related knowledge and attitudes explain differences in diet quality as measured by the Diet Quality Index (DQI). To date, empirical evidence linking attitude, knowledge and overall diet quality has been unavailable in a representative sample of the US population. The study sample included 880 men and women identified as primary meal planner - preparers who completed three days of dietary intake data as part of the 1989 Continuing Survey of Food Intake by Individuals and who completed the 1989 Diet and Health Knowledge Survey. The DQI is a multidimensional index of diet quality which scales and sums eight Diet and Health recommendations. Knowledge and attitude scales reflect elements of the Health Belief Model--susceptibility, personal importance of following dietary guidelines, diet and health awareness ,and nutrition knowledge. The proportion of the population achieving any one of the eight DQI guidelines ranged from 70% consuming less than 300 mg cholesterol per day to 15% consuming 5 daily servings of fruit and vegetables. 13.3% of diets were classified as good; 44.7% of diets were classified as fair or poor. Heightened diet and disease awareness (p=0.01) and level of nutrition knowledge (p=0.07) were positively and independently associated with better diet quality in mulitvariate analyses controlling for age, gender, income, race, education and selected household and lifestyle characteristics. In contrast, lower importance given to following the Dietary Guidelines (p=0.008) and greater susceptibility [more frequent responses that own diet ought to be lower in calories, fat, saturated fat, dietary cholesterol, and salt] (p=0.01) were associated with poorer overall dietary quality. Other factors associated with dietary quality included higher education, age over 40, being on a special diet, and reporting that nutrition was an important priority while grocery shopping. Factors independently and negatively associated with dietary quality included being under 40 and single, ever smoking at least 100 cigarettes, and being overweight. Gender, race, and income level did not explain additional variation in diet quality when knowledge and attitude variables were included in multivariate models. Results suggest nutrition knowledge and attitudes are independent predictors of the overall quality of diet.

34. Predisposing and enabling factors for adopting healthy diets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Glanz, Karen (author), Kristal, Alan R. (author), Patterson, Ruth E. (author), and Fred Hutchinson Cancer Research Center, Seattle, WA; Cancer Research Center of Hawaii, Honolulu, HI
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07878
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., This study examined relationships of common targets of nutrition interventions (predisposing and enabling factors) with current diet and intention to change diet. We analyzed baseline data from the Working Well Study, a randomized trial of health promotion intervention with 114 worksites and 37,291 workers. We constructed scales of predisposing factors (5 items on beliefs, benefits and motivation, alpha=.65) and enabling factors (6 items on barriers, norms and social support, alpha=.59), and examined their relationships with current diet (fat [%en] and fruits and vegetables [F&V, servings per day]) and intention and self-efficacy to improve diet (5 point scales). For predisposing factors, correlations were: .39 with fat; .32 with F&V; .45 with intention to decrease fat; and .41 with self-efficacy to increase F&V (all p<0.001). For enabling factors, corresponding correlations were .27, .23, .25, .24, .24 and .24 (all p<0.001). After control for age, sex, education, marital status and body mass index in multiple regression models, associations of predisposing factors with all diet measures remained significant (change in R-squared=.05-.17), but for enabling factors associations were very small (change in R-squared=.01-.04). These results suggest that predisposing factors strongly affect both current diet and intention to improve diet. Although enabling factors were only weakly associated with diet and intention to change diet, results of the Working Well Study will help determine whether interventions that enhance enabling factors can affect dietary change.

35. Diet-related beliefs, knowledge, norms, and their relationship to healthful diets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kristal, Alan R. (author), Patterson, Ruth (author), and Fred Hutchinson Cancer Research Center, 1124 Columbia MP 702, Seattle, WA 98104; Fred Hutchinson Cancer Research Center, 1124 Columbia MP 702, Seattle, WA 98104
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07879
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., This study examined diet-related psychosocial constructs and healthful diet. We analyzed data from a 1989-90 random digit dial survey of cancer-related risk behavior administered to 1,972 Washington State residents. Psychosocial constructs were belief in an association of diet and cancer, knowledge of NCI recommendations and food composition, and perceived pressure (norms) to eat a health diet. Diet measures were self-reported healthful diet changes over the previous 5 years, %energy from fat, and dietary fiber. Age and education were significantly (p<0.001) related to the constructs, with adults aged 35-59 having the strongest beliefs and the most knowledge. Among older adults, 50% of females and 57% of males did not believe diet was related to cancer, 32% and 44% could not recall a single NCI dietary recommendation, 21% had low knowledge of food consumption, and 37% of females and 41% of males felt no pressure to eat a healthful diet. Diet-cancer beliefs and knowledge were significantly (p<0.001) associated with healthful diet changes, lower fat intake, and higher fiber consumption. Individuals with high food composition knowledge consumed 2.3% less energy from fat and 1.1 grams more fiber compared to those with knowledge. Participants who reported they felt strong pressure to eat a healthy diet made 1.8 more healthful diet changes vs. those who felt no pressure, however, there was little association of norms with fat or fiber intake. Population-based studies are important because much of the research on improving diets has been performed in clinical settings, with small, select samples using individual counseling strategies; therefore neither the techniques nor results can be directly applied to community-based nutrition intervention programs. Our research suggests that intervention strategies which target beliefs and knowledge may help people adopt more healthful diets. Research should be done to explore whether interventions need to be specifically focused and tailored to have a positive impact on the diet of older Americans, since this subgroup had lowest levels of belief, knowledge, an norms.

36. Pscho-social determinants of nutrient intake in adults

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baghurst, Katrine I. (author / CSIRO Division of Human Nutrition, PO Box 10041, Gouger Street, Adelaide SA 5000, Australia)
Format:: Conference paper
Publication Date:: 1994
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07880
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A national random survey of some 2000 adults throughout Australia was undertaken to establish the significance of a number of psychosocial factors that have previously been incorporated in a number of health behavior models, but this time in relation to food choice and nutrient profile. The factors assessed included cognitive control, morale, social support, rigidity, self esteem, self efficacy, locus of control, motivation to comply, normative beliefs, cues to action, concerns for health, barriers to change and perceived susceptibility, benefits and severity of outcome. Dietary intake was assessed using an extensive food frequency questionnaire with over 200 foods, including portion sizes and food preparation information. Demographic details were also collected on the respondents. The survey was undertaken using a postal format and had a response rate of 71%. The psycho-social factors were more significant determinants of intake in men than in women. For men, the major factors affecting nutrient profile (intake of fat, fiber, sodium, cholesterol, and refined sugar) were a strong belief in the benefits accruing from dietary change, perceived severity, concerns for health and, to a lesser degree, barriers to change, cues to action and rigidity in relation to food practice. Locus of control, self esteem, social support and morale were not significantly linked to any of the nutrient measures. In men, susceptibility related only to fat intake; normative beliefs, cognitive control and motivation to comply related only to fiber intake and self efficacy related only to sodium intake. For women, perceived benefits and barriers to change were the salient factors with rigidity relating significantly to refined sugar intake only. In women, no other psychosocial factor was significantly linked in univariate analysis. Multivariate and path analysis are currently being undertaken to determine the potential interactions between the variables in the model.

37. Eat right Montana! A successful statewide nutrition education coalition

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dennee, Phyllis M. (author), Paul, Lynn C. (author), and Montana State University Extension, Bozeman, MT
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07881
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A successful statewide nutrition education model has been developed with the mission to endorse and support efforts to improve the ability of Montanans to improve nutritional health. The objectives include: 1) develop an identity and logo for Eat Right Montana, 2) select yearly nutrition education themes, and 3) coordinate and provide resources for yearly themes and education campaigns. Members of the coalition form a broad base of food and nutrition interests, such as Extension Service, Public Health Nutrition, Beef Council, Food Distributors Association, School Food Service, University Dietetic Students, and the State Dietetic Association. The Coalition has been highly successful in identifying and promoting the Coalition and its yearly educational themes among many food and nutrition agencies throughout the state. For example, the first year's theme "Five A Day' has been successfully promoted at the state legislature, in schools, and with Extension audiences. The evaluation of the program indicates that the coalition is a successful model for striving for the Health [People] 2000 objectives.

38. Inter-active learning infrastructure for development communication in nutrition education

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Salas, Jessica Calfoforo (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07882
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The purpose of the project is to strengthen the capability of a local government to be responsive to the nutrition needs of the community and, on the other hand, to heighten awareness and capability of the community to demand such services. There is a need for this kind of intervention in order to balance the weakness of the bureaucracy with the flexibility and self-interest of a community-based organization, on one hand; and the wavering sustainability of the community organization with the institutional mandate of the local government, on the other. The unique characteristic of this project is the partnership between the local government and the community which is hoped to develop responsiveness and self-reliance respectively. Target groups include community's formal and informal leaders who will be given a training and hands-on exercise on nutrition program management. The use of inter-active learning approach and development communication in nutrition education is a replication of a theorized experience. Success indicator is the realization of the objectives of the project jointly planned and implemented by the community-based organization and the local government.

39. Nutrition education interventions in a community setting : 2 dutch examples

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: van Assema, Patricia (author / University of Limburg, Maastricht, The Netherlands)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07883
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Due to the increasing number of local health projects aimed at fat consumption reduction, there is a need for effective nutrition education interventions that can be applied in a community setting. Two interventions will be presented that were developed, pretested, implemented and evaluated in the framework of the local Dutch 'Healthy Bergeyk' Project. The first intervention was based on the 'Tupperware' concept: Inhabitants of the municipality of Bereyk could apply for a nutrition education session by a dietician in their own home and invite other people. The intervention was developed based on the Theory of Planned Behavior and Social Learning Theory. The second intervention was a calendar-like program that gave step-wise suggestions for reducing fat intake. Program development was based on the concepts of skills improvement and feedback. Written questionnaires and telephone interviews were also completed by the dieticians (n=4) to collect process data on the nutrition education sessions. The results showed that especially women with a low level of education participated in the interventions, program use was satisfactory, participant satisfaction was high and that more than 70% of the respondents indicated to have changed to a diet with less fat. It was concluded that the results are encouraging, but that the interventions should be implemented and evaluated in other community projects, because the results of this study were primarily based on post-intervention self-reports.

40. Differences in perceptions of foods between young men and women

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Betts, Nancy M. (author), Glenn, Marty (author), Timmons, Patricia (author), and Department of Nutrition Science and Dietetics, University of Nebraska, Lincoln
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07884
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., As part of a larger project, we mailed 500 surveys to a random sample of 18 to 24 year olds. The purpose was to measure the influence of factors impacting food consumption. The survey included demographic items, a repertory grid of foods and factors influencing their intake, and a modified Block food frequency. The response rate was 39% (n=195) with 73 males and 122 females returning completed questionnaires. Results of a principle components factor analysis using varimax rotation identified three factors for both groups. For the males, Factor I identified advertising of foods eaten out as important. Factor 2 indicated a strong perception of the healthfulness of the food as a negative perception, with "fattening" foods considered not healthful. Factor 3 showed the expense of food as a negative perception. For the females, Factor 1 identified convenience and appearance as perceptions. Factor 2 was similar to the males'. Factor 3 indicated that social aspects of food and eating were important perception. This information can serve as a basis for creating effective nutrition education messages for young adults.

41. Fruit and vegetable beliefs and behaviors of young adults

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keim, Kathy (author), Stewart, Beth (author), Tinsley, Ann (author), Voichick, Jane (author), and University of Idaho, Boise; University of Wisconsin, Madison
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07885
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Eating more fruits and vegetables, ideally prepared with little added sugar and/or fat, is recommended by the food guide pyramid. This project surveyed young adults, ages 18 to 24, on their beliefs and behaviors regarding fruits and vegetables. Of the 1369 surveys mailed, 594 were returned (43%). The sample was comprised of 44% (n=262) males, 56% (n=328) females and 94% (n=556) caucasian persons. Only 28% (n=157) of the subjects correctly identified the recommended number of servings for vegetables; a higher percentage of females were correct (33% females, 20% males), as were more educated persons (31% of college educated persons, 22% of persons with a high school education or less). Females were significantly (p<0.0002) more likely than males to raw vegetables as a snack, to consider it more important to eat a variety of foods (p<0.0012), the freshest foods (p<0.0023) and the most nutritious foods (p<0.0000). Females also rated their ability to use food labels as significantly more adequate (p<0.0014) than males, as did college educated persons (p<0.0017). College educated subjects were also significantly more likely to believe eating plenty of fruits and vegetables would reduce intestinal problems (p<0.0238) and risk of cancer (<0.0225). Nearly half (43%, n=243) regularly put butter/margarine on vegetables and used sauces or cheese (46% n=261) on vegetables. Vegetables were rarely eaten at lunch by 74% (n=419), 69% (n=391) rarely snacked on vegetables, and 67% (n=383) rarely ate fruits and vegetables in a healthy diet for young adults, particularly males and those who have no college education.

42. Maryland WIC 5 a day promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anliker, Jean Ann (author), Damron, Dorothy (author), Feldman, Robert (author), Freimuth, Vicki (author), Havas, Stephen (author), Langenberg, Patricia (author), Lasswell, Anita (author), Mettger, Wendy (author), Trieman, Katherine (author), and Extension Home Economics, University of Maryland, College Park; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Health Education, University of Maryland, College Park; Department of Health Education, University of Maryland, College Park; Department of Health Education, University of Maryland, College Park; Department of Health Education, University of Maryland, College Park
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07886
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The Maryland 5 A Day WIC Promotion is a multi-faceted interagency project, funded by the National Cancer Institute, to increase the fruit and vegetable consumption of WIC participants. Focus groups and intercept surveys were conducted of 207 WIC women to identify key messages, motivators and strategies for behavior change. Based on the results of this research, three types of interventions are being developed: 1) educational sessions, including both professional counseling and peer facilitation; 2) specially-designed materials such as a photonovella/decision guide, trigger video, and direct mail; and 3) community-based activities including an enhanced farmers' market project. The interventions will be pilot tested, then studied in a randomized crossover design of 16 WIC sites. Evaluations will include assessments for nutrition knowledge, attitudes, and behaviors; self-efficacy, behavioral intent, and stages of change. This presentation will focus on the formative research with WIC participants and the use of this research in the development of 5 A Day educational materials and interventions.

43. Nutrition education : reducing risk with 5-A-Day

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Jennifer (author), Ryan, Linda DeBell (author), Sherman, Bonnie (author), and Department of Food Science and Human Nutrition, Colorado State University, Ft. Collins, CO
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07887
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A concern for the high cancer death rate in two rural towns in northeast Colorado was expressed by the citizens. Representatives from the communities were aware that nutrition and eating practices could lower cancer risk so they contacted their CSU Cooperative Extension Agent. A team was formed to improve nutrition, diet and health using the 5-A-Day message. An initiative Grant from Cooperative Extension was awarded and a nutrition education study was implemented. A program was developed to improve nutrition and reduce cancer risk with 5-A-Day in the communities. The nutrition study began in the schools targeting the children ages 5-11. The program included: materials, demonstrations, activities, skill sheets, experiments, puppet shows and behavior simulation on good nutrition. The study also included residents of the communities. Nutrition information was provided through local newspapers, grocery stores and county fairs. The children participants completes a 24 hour diet recall and a pre and post questionnaire identifying fruit and vegetable consumption. Head of household from the communities participated in a pre and post telephone survey on fruits and vegetables. The results of this study indicate the nutrition education program was well received in these communities and there was a request for more nutrition intervention. Therefore, we expanded our nutrition and cancer intervention program. Phase two of this research study will target food service personnel and implement a 5-A-Day message in the school cafeteria.

44. Nutrition and health education through adults literacy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anuradha, V. (author), Kousalya, T.K. (author), and Depart of Food Science and Nutrition, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu, India; Depart of Food Science and Nutrition, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu, India
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07888
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., This study was taken up with the objective of developing primers that could be used to impart nutrition education after literating the adults. Twenty five illiterate women of Muthumariamanpuram of North Coimbatore belonging to low income group were selected for imparting education. The family composition and prevalence of illiteracy of the selected subjects were elicited using a proforma. The investigator taught the subjects to read and write Tamil. Initial nutritional knowledge of the subjects were tested. Two nutrition education primers were prepared and the subjects were taught the primer lessons for three months. Nutrition education was imparted by visual and audio-visual aids. Supplementary readers on health education were used to educate them. It was found that poor economic status was the cause for illiteracy. Nutrition education improved learning skills and awareness of the nutritional facts and improvement of dietary patterns and practices.

45. innovative approaches to reaching women with limited literacy skills : the help yourself to health program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hartman, Terryl (author), Kushi, Lawrence H. (author), McCarthy, Pamela (author), Schuster, Ellen (author), and Division of Epidemiology, University of Minnesota School of Public Health, Minneapolis, MN
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07889
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The more educated, higher income segment of the US population has experienced a marked decline in cardiovascular disease (CVD) rates. This decline has been more limited for those with a lower socioeconomic status, lower occupational status, lower educational attainment, or those who are members of disadvantaged minority groups. One of the reasons for this difference may be the need for appropriate educational materials or programs for CVD prevention for these segments of the population. A project to develop and evaluate a nutrition education program for women with limited literacy skills is aimed at addressing his need. We conducted 18 focus groups with the target population to determine their interests and needs. From their responses, we developed the "Help Yourself to Health" program, an innovative 9-session program that delivers simple, practical, and relevant behavioral nutritional messages in fun and entertaining ways. Sessions feature attention-getting activities and unique incentives like measuring spoons, magnets, and cookbooks. All sessions are pamphlet-free. The program is currently being evaluated in three urban Minnesota counties with the Expanded Food and Nutrition Education Program. Since the mean literacy level in the U.S. is at or below the eighth grade reading level, nutritionists working with clients in any area will find the philosophy, activities, and materials of this program thought-provoking and useful.

46. Puppets use forks, too! : puppetry in nutrition education

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miller, Brenda J. (author), Saegert, Merry (author), and Nutrition Education and Training Program, Texas Department of Human Services, Austin, TX
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07890
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Puppets are identified as one fo the most effective tools for educating children. A needs assessment survey administered to participants at a Texas Parent Teacher's Association meeting showed one of the most popular topic choices was instruction in the use of puppetry to teach nutrition education. There are many effective nutrition curriculum on the market and a variety of puppets already available for teaching tools. It was more appropriate to develop a workshop that teaches participants how to enhance their pre-existing curricula and activities with puppets. This workshop provides training and familiarity with the sue of puppets to prepare school and center staff and parents with the confidence to venture into the world of puppetry; particularly in the filed of nutrition education. The workshop covers the types of puppets available, simple puppet manufacturing techniques, basic puppet skills training, choosing and developing the character, and brainstorming tactics for incorporating puppets into any education setting. Results form training at statewide workshops and the annual Texas Head Start pre=service conferences will be presented. Learn how to tap into a powerful education medium. Find out how a workshop like this one can teach participants to deliver a message to children and increase learning retention as public television has successfully done.

47. Making the food guide pyramid into an educational game

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Manahan, Laurie (author / Yummy Designs, Walla Walla, WA )
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07891
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Games are frequently used to teach a variety of subjects in schools and adult training programs. Games enhance learning by holding attention, encouraging interaction and discussion, and adding variety, creativity, and enjoyment. A game format seemed to offer potential for teaching the USDA's new Food Guide Pyramid. My objective was to develop an educational and entertaining Food Pyramid Game. After researching educational games, I developed "Food Pyramid Lotto", with 4-colored Pyramid Playing Boards and 100 colored Food Cards. Players use the Food Cards to build balanced menus on their pyramid boards. To test out the game, 100 games were produced and distributed to nutritionists and teachers in a variety of programs. Feedback was extremely positive, and indicated that: 1) the game was effective in teaching the Food Guide Pyramid; 2) the game was appropriate for school children, as well as for teens, WIC, NET, home ec, extension, food service training and adult health promotion. After revisions, the game was reprinted and is now being marketed to nutrition educators and teachers nationwide. My conclusion is that a game can be a very effective and enjoyable approach to teaching the Food Guide Pyramid.

48. A multimedia nutrition education and communication project in Sahelian countries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Senemaud, Beatrice (author / Food Policy and Nutrition Division, Food and Agriculture Organization of the United Nations, Rome Italy)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07892
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The paper will present the approach taken by Sahelian countries for nutrition education for the public. It will show the synergistic linkages between various media (e.g., rural radio, script, visuals, video, etc.) within an overall nutrition education program. The participatory role of the public as beneficiaries, as well as actors, in the program will be shown. Through this project the institutional capacities of countries for comprehensive nutrition education programs were strengthened through training of technical staff and the establishment of a network for information exchange. Each country elaborated appropriate strategies and plan for a nationwide program on nutrition education. The role of different UN agencies (FAO, UNICEF, WHO) and international NGOs (HKI, AED) in this project is elucidated. The usefulness of the intersectoral and multimedia approach taken for other countries will be shown.

49. Perceptions and attitudes of registered dietitians and parents regarding an industry sponsored nutrition education program targeted at children

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hartman, Terryl (author), Kushi, Lawrence (author), McCarthy, Pam (author), Sardo, Christine (author), and University of Minnesota School of Public Health
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07893
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Partnerships between nutrition educators and industry are an emerging trend in nutrition education. In 1991, the Society for Nutrition Education (SNE) collaborated with McDonald's and CBS to develop 12 Public Service Announcements (PSAs) for children aged 4-10 years. These 55-second nutrition messages, titled "What's On Your Plate," are broadcast during prime viewing time on Saturday morning. While concerns have been expressed about this collaboration, it is not known whither the attitudes and perceptions differ between nutrition professionals and parents of young children regarding the partnership or the resulting program. To examine these views, we conducted six focus groups. Three were with parents of children aged 4-10 tears and three were with Registered Dietitians; all were residents of the Minneapolis-St. Paul, MN area. After viewing segments of the PSAs, we asked participants about their perceptions of the program, sponsors, and nutrition messages. We also asked about their concerns related to industry sponsorship of nutrition messages and collaboration of SNE with an industry partner. Nutrition educators considering partnerships with industry will benefit by being aware of the differences and similarities of the perceptions and attitudes regarding partnerships of these two groups. These focus group results will be used to direct the development of a questionnaire to quantitatively evaluate differences in perceptions between Registered Dietitians and parents regarding industry sponsored nutrition education.

50. Tuning in! A short term impact assessment of a television series about heart health

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Piscopo, Suzanne (author), Travers, Kim D. (author), and Piscopo: MAHE, Amsterdam, The Netherlands; Travers: Department of Human Ecology, Mount Saint Vincent University, Halifax, Canada
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07894
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., As relatively little is known about the impact on viewers of TV health education programs, the purpose of this study was to utilize health communication theory to evaluate the short term impact of 'The Rhythm of Health' T.V. series on nutrition and health knowledge, attitudes and behaviors fo viewers. A quasi-experimental, single-blind, pre and post-intervention evaluation was conducted during mid-1993 amongst 37 adult volunteers from different occupational fields. The research hypotheses were that there would be significant positive differences between mean score increases in 1) correct factual responses, 2) preferred attitudes, and 3) recommended behaviors, of subjects exposed to the TV series (experimental group) versus those who were not exposed (control group). Both groups completed two quasi-identical, self-administered, validated questionnaires approximately one week before and one week after the intervention (experimental group only) had taken place. Results revealed mean score increases for the exposed group which were generally greater than those of the similar unexposed group for knowledge, attitudes, intended and current behaviors in that order. These findings were, therefore, highly positive and supportive of the K-A-B Learning Hierarchy. Potential links were also suggested between improvement in attitudes and knowledge, and individuals who were less-educated, were light T.V. viewers, and used or preferred television as a source of health information. The findings have implications for planning nutrition and health education via mass media channels.

51. Survey of food safety news coverage

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benedict, Jamie A. (author), Good, Alice M. (author), Tyler, Peggy, L. (author), and Department of Nutrition, University of Nevada, Reno
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07895
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Newspapers, magazines, television and radio are often the only exposure the public has to information on environmental risk. However, a recent study of network news coverage demonstrated a disparity between the media and scientists on leading environmental risk issues (Lichter, Rothman & Mills, 1993). The medial overemphasized certain factors that scientists rated as only minor. To determine the nature of food safety news coverage in Nevada, a descriptive study was conducted of news and opinion/editorial articles appearing in the 36 Nevada newspapers during a two-year period (July '91 to July '93). All articles related to food safety were collected and categorized according to type, topic and source (n=312). Findings showed that of the 256 news articles appearing during that time, a significant proportion (71%) were from wire services. The five topics appearing most often were foodborne illness (37%), public policy (18%), food tampering (12%), food contaminants (10%), and safe food handling (10%). Opinion/editorial pieces (n=56) were varied and included syndicated columns, editorials, letters to the editor and cartoons. Findings from this study may be useful in working with the media to improve consumers' understanding of food safety and quality issues.

52. Media Savvy! The fine art of successful media coverage: a successful model for medial training

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harris, Pam (author), Kappel, Tana (author), Paul, Lynn C. (author), and Montana State University
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07896
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The purpose of the Media Savvy skill training session was to enhance the abilities and confidence of health and education professional in responding to the myriad of important health issues. The intent of the training was to assist professionals to realize the tremendous potential of the media for helping us achieve our goals and getting our messages out. The workshop provided a positive participatory learning environment to improve skills in various media opportunities such as TV, radio, and print. From preparing news releases to being interviewed on TV or radio, all were presented by media professionals and practiced by all the participants. The evaluations of Media Savvy were excellent and highlighted the experiential, participatory opportunities as the greatest benefit in enhancing media skills and confidence in their media abilities. A 3-month evaluation indicated that many participants were successful in increasing their media exposure.

53. Consumer knowledge of and food intake concerning fiber

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harris, Lynn (author), Keim, Kathryn S. (author), Liddil, Audrey (author), Ruby, Mary Lou (author), Stimpson, Janice (author), and University of Idaho, Boise Center
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07897
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., To develop a nutrition education program that will result in behavior change, one must know the current food intake behavior and nutrition knowledge base of the consumer. This descriptive study assessed the current nutrition knowledge base of consumers concerning fiber food sources and fiber-health relationships and food intake reflective of fiber sources. A survey was developed, piloted and mailed to 1,003 randomly selected households using a modified Dillman method. The survey included knowledge questions and food frequency and demographic information. A total of 466 usable surveys (52% usable return rate) and analysis of variance, form the basis of the following results. Sixty-six percent of the respondents were female and 34% were male. The majority were over the age of 30 (88%) and 66% had more than a high school education. Consumers with vocational training and come college education (mean +or- SD, 4.1 +or- 1.6) had a significantly higher knowledge score (score range 0-7) concerning food sources of fiber and fiber-health relationships than those who had a high school education (3.9 +or- 1.6) (p < 0.05). There was a trend of more fiber containing foods being consumed as the age of the consumer increased (p=0.057). When looking at food intake by food group, females consumed significantly more fruits and vegetables than males (p<0.05). From this information it should appear that extension nutrition about food sources of fiber and fiber-health relationships should target younger, non-college educated consumers and especially men.

54. Food preparation knowledge of adults of various ages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ries, Carol P. (author), Tracy, Melanie D. (author), and Eastern Illinois University
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07898
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The purpose of this study was to determine the extent of cooking knowledge among adults of various ages. A convenience sample of 280 adults (71% female) completed a 40-item MC basic cooking knowledge test. The test was developed in consultation with two non-professional, experienced family cooks and validated by a panel of foods and nutrition faculty. The KR20 coefficient for reliability was 0.81. ANOVA was used to compare scores of males and females of the four age cohorts (20-35 yrs., 36-50 yrs, 51-65 yrs., and 66+ yrs.) from rural and urban areal. The mean score for the total group was 75% correct indicating a moderate level of basic cooking knowledge. Over two-thirds (68%) of the total sample scored 70% correct or better. Females (78% correct) scored significantly higher than males (68% correct). Participants aged 35-65 yrs. scored higher than did those aged 20-35 yrs. or 66+ yrs. (79 vs. 70 and 72%, p<0.001). Participants who lived in rural areas (pop.<50,000) as children (78% correct) scored higher (p<0.05) than did their urban counterparts (pop > 50,000, 73% correct). Knowledge comparisons made within each age cohort indicated that females scored higher than males, but no significant differences were found between participants with rural or urban backgrounds. Results indicate that while many adults are fairly knowledgeable about basic cooking procedures, a substantial proportion are not; therefore, food preparation education is warranted.

55. Low literacy nutrition facts label brochures

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brunt, Ardith (author), Schafer, Elisabeth (author), and Department of Food Science and Human Nutrition, Iowa State University
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07899
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Most nutrition information is written above the 10th grade level. Because the reading level of at least 50% of the U.S. population is at the 6th grade level and below, a brochure was developed to help these individuals understand and use the Nutrition Facts food label. This single topic brochure was designed for distribution anywhere general nutritional materials are available, especially the grocery store. The tri-fold pamphlet introduces the Nutrition Facts label to individuals with reading skills at the 6th grade level with emphasis on the relationship between serving size and fat. This brochure received formative evaluation from a pilot test group of low literacy clients. The brochure was then redesigned following their suggestions. The final brochure is tri-fold, with color photographs and 6.1 FOG reading level. Summative evaluation of client skill development is in progress. A second brochure is now under development to help clients understand the % daily value on food labels.

56. Using volunteer extenders to promote use of the new nutrition label

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wightman, Norma (author / University of California Cooperative Extension, San Luis Obispo, CA)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07900
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A 10-hour training program was designed to teach volunteers to deliver short programs that demonstrate using the new nutrition label to select lower fat and/or low sodium foods. Volunteers contracted to "pay back" 10 hours of community service. In cooperation with the local Area Agency on Aging Nutrition Program, volunteers delivered 20-minute interactive programs at nutrition sites to nearly 400 seniors. Post-tests showed a majority of seniors could recognize the new nutrition facts label compared with the old nutrition label after the brief presentations. Information on sodium content was most frequently sought on nutrition labels by this audience. A survey of the volunteer extenders showed high job satisfaction and a feeling of contributing valuable information to the community. It was recommended that in addition to teaching experience, volunteers be required to have at least one college-level course in nutrition. Refinements in the training curriculum were also recommended and are being piloted on a second group of volunteers.

57. Food labels in the print media : a content analysis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Allen, Amy M. (author) and Freimuth, Vicki (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07901
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A content analysis was conducted to evaluate the coverage of the new food labels in the print media during the period of December 1, 1992 to August 30, 1993. Articles were obtained using the Lexis/Nexis newspaper index and six health and general topics magazine databases. A total of 59 newspaper articles, 11 magazine articles and 7 health newsletter articles were identified through the databases. These articles were evaluated by four trained coders using a pretested coding form that addressed 35 aspects of the food label coverage. Twenty percent of articles were double coded with at least 80% coder reliability. Analysis of the data indicates that magazines and health letters covered the topic in more detail than newspapers. Less than 20% of newspapers named and defined the "percent daily value" term, whereas 86% of health newsletters and 64% of magazines provided this information. This is significant because the term is not self explanatory and may be misunderstood by consumers. analysis of individuals quoted in the articles indicates that government and industry officials represented over half of those quoted. In contrast, college and university faculty were quoted in 9% of articles and dietitians were quoted in 10% of articles. Several errors were identified by the coders and are outlined in the study.

58. Grocery shoppers' stage of change in nutrition label use and perceived value of a nutrition label guide

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Finlay, Karen (author), O'Brien, Carolyn (author), Woolcott, Donna (author), and Division of Applied Human Nutrition, University of Guelph, Guelph, Ontario, Canada
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07902
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Stages of change theory framed this study of grocery shoppers (n=65 adults, 18-44 yr) which categorized them according to intentions to use nutrition labels in food purchase decisions. A scale and scoring algorithm were developed using Prochaska and Diclemente's framework. Respondents were categorized into four stages of behavior change. Results indicated that the majority of respondents (55%) were in maintenance stage, 25% were in action stage, 6& in contemplation stage and 14% in precontemplation stage. Respondents were also asked to rate the Canadian government Guide to Nutrition Labelling. Differences in the rating of perceived value of the Guide were observed between the action and maintenance stage respondents for the overall usefulness of the Guide in assisting them "to make wise food choices". The action stage respondents rate the Guide 2.80 (on a 9 point scale) on this attribute and the maintenance groups rated it higher (p<.01) at a mean of 6.5. The action group's mean rating of 4.80 for "how easy it was to understand the information" in the Guide differed (p<.05) from the rating of the maintenance group (7.2). Similarly, in response to the question: "how well do you understand the definitions of nutrition terms in this Guide?", the action group rated their understanding fo the definitions (5.0) lower (p<.05) than the maintenance group (7.55) and lower than the precontemplation group (7.2). Although small sample sizes limit interpretation, it appears that different interventions may be needed for people at different stages of change.

59. Women's attitudes about calcium intake and calcium-related educational materials

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chan, Mimi W. (author), Chapman, Karen M. (author), and Foods and Nutrition, University of Illinois, Urbana, IL
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07903
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Because attitudes about a topic can diminish the effectiveness of informational materials, previously identified attitudes concerning calcium intake were explored through focus group interviews. The purpose of this study was to clarify women's attitudes and behaviors toward calcium-related topics and nutrition education materials. Participants were recruited through Cooperative Extension Service, a church group, and the University of Illinois. Although four focus groups of 6-7 participants were planned, each group consisted of 2-6 women. All focus groups followed the same format, lasting for 1 to 1 1/2 hours; questions progressed from the general to more specific. Preliminary questions were directed at determining women's attitudes, interest, behavior, knowledge, and lifestyle. As the focus group interviews progressed, questions became more specific in assessing the nutrition education materials for readability, attractiveness, usefulness, age-appropriateness, and validity. Discussions also included whether dietary behavior change occurred as a result of educational materials, motivation to take materials home, and general use of materials. The focus group format allowed for in-depth discussions on the topics and provided rationale based on age and background knowledge. Motivating factors included prior interest in the topic and length of the materials. Many women mentioned that their busy lifestyles restricted them from reading long brochures. Younger women tended to underestimate the older women's ability to read smaller print size. Most importantly, neither younger nor older women felt that osteoporosis was a problem that their age group needed to address. Lastly, knowledge level of the general public was overestimated by one focus group comprised of graduate students. This study emphasized that women's attitudes about calcium intake and osteoporosis need to be addressed if nutrition education materials are to be effective.

60. Participatory approach : a powerful method of nutrition education

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chandrasekhar, Usha (author), Levadas, Rajammal P. (author), Mani, N. Bhooma (author), and Avinashilingam Deemed University, Coimbatore, Tamil Nadu, India
Format:: Conference paper
Publication Date:: 1994
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07904
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A group of 50 rural women who participated in a nutrition counseling/education programme were followed to find out the impact of their education and participation in an intervention programme. Nutritional knowledge and awareness of the women before and after participation, changes in their cooking practices, improvements in the food consumption pattern of their families, type of weaning foods introduced to their next borns and nutritional profile of their next borns formed criteria for evaluation. Besides remarkable retention in knowledge, positive trends in awareness, the notable changes in practices were evident. The mothers gave appropriate weaning foods to the next borns; food and nutrient intake trend were better and superior to their control counterparts. Beneficial impact of nutrition education to women especially through participatory approach was established.

61. Reflections on marketing as an inappropriate model for nutrition education

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pelican, Suzanne (author), van den Heede, Fred A. (author), and van den Heede: Center for Academic Development, College of Santa Fe, Santa Fe, NM; Pelican: Nutrition and Dietetics Training Program, Indian Health Service, Santa Fe, NM
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07905
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Although marketing offers nutrition educators a number of useful tools and techniques (e.g., market segmentation and focus groups) for reaching audiences more effectively, we shouldn't limit our goals to those of marketing. The ultimate goal of education is different than that of marketing. Education seeks to build a context or a framework into which learners can "fit" new information. In contrast, marketing seeks to sell something to consumers. Even social marketing -- which promotes healthy behaviors -- seeks to "sell" those behaviors, not to educate learners to become independent decision-makers. Of course, most nutrition educators want to influence people's behavior, but don't we also want to challenge learners to think autonomously? Admittedly, education at this level may seem difficult or impossible in some settings. However, if nutrition education is to play an important role in achieving health objectives in the year 2000 and beyond, we mst ask whether our ultimate goal should be to "sell" behaviors to consumers or to teach citizens how to evaluate information so they can behave according to their own judgments.

62. Food shopping and label use behavior among high school-aged adolescents

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Achterberg, Cheryl (author), McCullum, Christine (author), and Penn State Nutrition Center, Penn State University, University Park, PA
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07906
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Because of the increase in one-parent households and the percent of households that contain two working parents,the number fo teenagers that are doing the family food shopping is also increasing. Whether adolescents read and/or understand food labels while shopping is not known. The purpose of this study was to explore food shopping and label use behavior among adolescents at point-of-purchase. The study group consisted of ninety high school-aged adolescents (n=41 males; n=49 females) stratified by shopping experience (n=44 shoppers; n=46 nonshoppers). Participants were given a list of 20 generic food items to select in an actual grocery store setting. An open-ended questionnaire was administered after shopping to determine the reasons given for each food item selection and to evaluate the use of nutrition information for these items. Scores were computed for total number of times reasons were given to select foods. Descriptive statistics were used to evaluate the use of shopping strategies and nutrition information. Two tailed t-tests were used for group comparisons. The reasons reported most often for selecting foods were: personal preference/taste, custom/habit, and price/cost. Overall, participants were five times more likely to use front label/nutrition claims than nutrient labels for nutrition information. Fat free/low fat, lite/light, and cholesterol free/low cholesterol were the most commonly used claims. Total fat and calories were the most commonly used constituents on nutrient labels. In terms of reasons given for food item selection, females were significantly more likely than males to use front label/nutrition claims (p<0.001) and nutrient labels (p<0.01); shoppers were significantly more likely than nonshoppers to use nutrient labels (p<0.01). Further research that incorporates adolescents from different backgrounds is needed to understand how young consumers use labels at point-of-purchase. Results should be used to develop nutrition education that teaches food shopping and label reading skills.

63. Consumer use of food labels : insights and implications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Derby, Brenda M. (author / Food and Drug Administration, Washington, DC)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07907
Notes:: James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A telephone survey of a national sample of American consumers is being conducted in the spring of 1994 to provide baseline data on food label use and to provide insights into consumer use and understanding of labels. Results will guide education initiatives to help consumers use the new food label to achieve healthier diets. The survey examines overall label use, specific purposes for using the label, and use and understanding of critical label information, including serving size, nutrient claims and health claims. Current label use will be examined in terms of key demographic and dietary management characteristics (e.g., gender, education, health status). Major implications of the findings for food label education will be presented.

64. Environmental journalism education : a growing enterprise

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Friedman, Sharon M. (author / Department of Journalism and Communication, Lehigh University, Bethlehem, PA 18015)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08035
Notes:: James F. Evans Collection, Mimeographed, 1994. 21 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994., This paper reviews changes in the field of environmental journalism education both in academia and continuing education within the last five years. Based on a mail survey of educators and a telephone survey of selected environmental journalists, it shows that environmental journalism education is a field that is growing and maturing. In academia, there are new courses, new programs and new endowed chairs. In continuing education for professionals, there are many more programs available under major media and foundation sponsorship. Although it is maturing, the education field is still faced with problems such as lack of appropriate texts, mixed backgrounds for students and fiscal constraints. The professional field of environmental journalism faces a number of problems discussed from both the perspective of educators and journalists. The latter information is derived from a telephone survey of selected leading environmental journalists as well as a poll by American Opinion Research of more than 500 journalists. Advice is offered from both educators and environmental journalists for improvements in environmental journalism and needed developments in environmental journalism education. (original)

65. The relationship of communication it to risk perceptions and preventive behavior related to lead in drinking water

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dunwoody, Sharon (author), Dybro, Tom (author), Griffin, Robert J. (author), Zabala, Fernando (author), and Center for Mass Media Research, Marquette University, Milwaukee, WI; Center for Environmental Communication and Education Studies, University of Wisconsin, Madison, WI; Center for Mass Media Research, Marquette University, Milwaukee, WI; Center for Mass Media Research, Marquette University, Milwaukee, WI
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08036
Notes:: James F. Evans Collection, Mimeographed, 1994. 25 p. Paper presented at the Association for Education in Journalism and Mass Communication convention in Atlanta, GA, August 10-13, 1994., More and more communities are becoming concerned about health risks posed by lead and other health hazards in their supplies of drinking water. Our study, applying the model of innovation diffusion to the adoption of preventive health behaviors, found that reliance on health professional for information about lead in tap water was associated with residents perceiving risk form this hazard and efficacy in dealing with it, and adopting preventive behaviors. Mass media nd pamphlets direct-nailed to residents were relatively ineffective. The relationship of access difficulty and perceived informational usefulness to reliance on media for tap water lead information are also examined. (original)

66. The everchanging agricultural information system

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: King, Robert P. (author / Professor of Agricultural Management Information Systems, University of Minnesota)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08039
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 1-9.

67. The information needs of extension constituents

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Batte, Marvin T. (author / Associate Professor, Department of Agricultural Economics, The Ohio State University, Columbus, OH)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08040
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 11-22

68. Effective communication in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fett, John (author / Department of Agricultural Journalism, University of Wisconsin, Madison)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08041
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 23-34.

69. Distance education via television : some reflections

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kendrick, Jim (author / Agricultural Economics, University of Nebraska, Lincoln, NE)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08042
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 35-53

70. Technology, impact and extension : a tale of effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: King, David A. (author), Maier, Dirk E. (author), Petritz, David C. (author), and Cooperative Extension Service, Purdue University, West Lafayatte, IN
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08043
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 55-58.

71. Cluster analysis of information sources for cornbelt farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Laughland, Andrew S. (author), Musser, Wesley N. (author), Ortmann, Gerald F. (author), Patrick, George F. (author), Warland, Rex (author), and Pennsylvania State University; Pennsylvania State University; Purdue University; University of Natal, South Africa; Pennsylvania State University
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08044
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 59-76.

72. Farm labour management - the video : a Canadian experience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howard, Wayne H. (author), McEwan, Ken (author), Owen, Lorne (author), and University of Guelph; Ridgetown College of Agriculture; British Columbia Ministry of Agriculture, Fisheries, and Food
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08045
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 77-84.

73. Teaching management principles through teaching computerized record keeping

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Massey, Raymond E. (author), Varner, Dave (author), and Cooperative Extension Service, University of Nebraska, Lincoln, NE
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08046
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 85-90.

74. Information sources of large-scale cornbelt farmers : some implications for extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Musser, Wesley N. (author), Ortmann, Gerald F. (author), Patrick, George F. (author), and Purdue University; Pennsylvania State University; University of Natal, South Africa
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08047
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 91-105.

75. Using satellite videoconferences in extension farm management programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jose, H. Doug (author), Rood, Deborah A. (author), and Cooperative Extension Service, University of Nebraska, Lincoln, NE
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08048
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 125-131.

76. Benefits of video satellite distribution

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gibson, Terry (author / University of Wisconsin) and University of Wisconsin
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08049
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 145-150.

77. Future communication systems for extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Poley, Janet (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08050
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 151-181.

78. Use of a mentor program for technology transfer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Timothy A. (author / Extension Farm Management Specialist, University of Nebraska, Northeast Research and Extension Center, Concord, NE 68728)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08051
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 183-186.

79. Local manure nutrient database

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Amos, R. (author), Bauer, G. (author), Pittman, M.I. (author), Ward, B.W. (author), and Ohio State University Extension - Ashland, Huron, and Richland counties
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08052
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 187-197.

80. Farm and ranch financial record keeping using Quicken : new opportunities for extension economists to help producers capture and analyze firm based information for management decisions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Doye, Damona G. (author), Trimble, Richard L. (author), and Extension Farm Management Specialist, University of Kentucky
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08053
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 199-204.

81. Public sources of electronic agricultural marketing and market development information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ellis, Daryl E. (author), Kendrick, James G. (author), and Roeber, Ron L. (author)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08054
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 205-225.

82. Using integrated resource management (IRM) to evaluate beef production technologies and recommended best management practices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hughes, Harlan (author / Livestock Economist and Professor, Department of Agricultural Economics, North Dakota State University, Fargo, ND)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08055
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 227-246.

83. Experiences on home study courses in Nebraska

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Timothy A. (author), Shelton, David P. (author), and University of Nebraska, Northeast Research and Extension Center, Concord, NE
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08056
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 247-249.

84. Tomorrow's informated agriculture : where do extension specialists and agricultural economists fit in?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sonka, Steve (author / Professor of Agricultural Management, University of Illinois)
Format:: Conference paper
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08057
Notes:: James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 251-256.

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