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Media Savvy! The fine art of successful media coverage: a successful model for medial training

Agricultural Communications Documentation Center (ACDC)
Harris, Pam (main author), Kappel, Tana (author), Paul, Lynn C. (author), Montana State University
Conference paper
Publication Date:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97
Subject Term:
audience participation, communication training, health education, Montana, USA, news media, training
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The purpose of the Media Savvy skill training session was to enhance the abilities and confidence of health and education professional in responding to the myriad of important health issues. The intent of the training was to assist professionals to realize the tremendous potential of the media for helping us achieve our goals and getting our messages out. The workshop provided a positive participatory learning environment to improve skills in various media opportunities such as TV, radio, and print. From preparing news releases to being interviewed on TV or radio, all were presented by media professionals and practiced by all the participants. The evaluations of Media Savvy were excellent and highlighted the experiential, participatory opportunities as the greatest benefit in enhancing media skills and confidence in their media abilities. A 3-month evaluation indicated that many participants were successful in increasing their media exposure.