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Differences in perceptions of foods between young men and women

Agricultural Communications Documentation Center (ACDC)
Betts, Nancy M. (main author), Glenn, Marty (author), Timmons, Patricia (author), Department of Nutrition Science and Dietetics, University of Nebraska, Lincoln
Conference paper
Publication Date:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97
Subject Term:
attitudes, behavior, food, Nebraska, USA, nutrition education, perceptions, women
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., As part of a larger project, we mailed 500 surveys to a random sample of 18 to 24 year olds. The purpose was to measure the influence of factors impacting food consumption. The survey included demographic items, a repertory grid of foods and factors influencing their intake, and a modified Block food frequency. The response rate was 39% (n=195) with 73 males and 122 females returning completed questionnaires. Results of a principle components factor analysis using varimax rotation identified three factors for both groups. For the males, Factor I identified advertising of foods eaten out as important. Factor 2 indicated a strong perception of the healthfulness of the food as a negative perception, with "fattening" foods considered not healthful. Factor 3 showed the expense of food as a negative perception. For the females, Factor 1 identified convenience and appearance as perceptions. Factor 2 was similar to the males'. Factor 3 indicated that social aspects of food and eating were important perception. This information can serve as a basis for creating effective nutrition education messages for young adults.