The three sources that best discriminate adoption behavior of irrigators are private agricultural consulting firms, university research stations and trade magazines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23861
Notes:
Abstract of a presentation at the Butler/Cunningham Conference, Montgomery, Alabama, November 8-9, 2004. 1 page, Power Point visuals supported this presentation: Author describes editorial strategies for serving commercial farmers and others on "farms" as lifestyle, based on results of focus groups, surveys and other sources of audience feedback.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23930
Notes:
Via The Hoot, Media Foundation, New Delhi, India. 3 pages., Describes the approach of a vernacular fortnightly published in Orissa's Western Nuapada district. "Besides being interactive and people-centred, the newspaper makes people cognizant of their rights."
Ninan, Sevanti (author) and Malaviya, Sushmita (author)
Format:
Report
Publication Date:
2004-06-28
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23931
Notes:
Via The Hoot, Media Foundation, New Delhi, India. 6 pages., "Two years ago newspaper publishers in these parts witnessed a decline in circulation because of the influence of electronic media. But now there is a whole new territory being carved out in Hindi-speaking rural India b y newspapers which see their urban markets stagnating, and advertising being taken away by TV channels."
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24023
Notes:
Thesis submitted in partial fulfillment of the requirements for a Master of Arts in Organizational Leadership, College of St. Catherine, St. Paul, Minnesota. 69 pages.
Author emphasizes that codes of ethics need to be internalized throughout the publishing organization - considered and addressed daily. Points to a source of tips on how to incorporate ethics into the workplace effectively.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24170
Notes:
International Journalists' Network. 1 page., Describes the origination of Sadiq News, a newsletter that covers freedom of expression issues for rural Pakistan journalists.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24398
Notes:
Global News Wire, Financial Times Information via LexisNexis Academic. 2 pages., Describes financial performance and business plans of Rural Press, Australia-based media firm with major agricultural publishing interests in the U.S.
Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
"Meredith's primary legacy was in the field of journalism, where he gave force to a publishing concept now called 'Service Journalism.' Meredith was aware of publishing trends, but he never strayed from the success formula that he discovered: Service."
Hampson, Karen (author) and Ingevall, Anita (author)
Format:
Paper
Publication Date:
2006-05-21
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24485
Notes:
Retrieved July 5, 2006, Conference sponsored by the International Association for Agricultural Information Specialists (IAALD) in Nairobi, Kenya, May 21-26, 2006. Via Livelihoods Connect. 8 pages., Conference theme: "Managing agricultural information for sustainable food security and improved livelihoods in Africa."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24714
Notes:
Retrieved August 28, 2006, Via Agri Marketing. 1 page., Announces new e-dailies: Southeast Farm Press, Delta Farm Press, Southwest Farm Press and Western Farm Press.
Brief reports from Rural Life magazine, Living the Country Life magazine, Progressive Farmer, Rural Lifestyle Radio Group, American Small Farm magazine and National Association of Farm Broadcasting.
Brief reports about serving the fruit and vegetable markets from Meister Media Worldwide, Southeast Agnet, Vance Publishing, Western Farm Press, Malcolm Media Ag Publishing and Annex Publishing.
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24814
Notes:
Special Bulletin. 1 page., "Some papers in our Association are not living up to the Fair Play Copy Resolution as strictly as they should." Bulletin reminds member publishers to maintain standards for acceptable copy from advertisers.
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1917-06-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24815
Notes:
Presented at the Agricultural Publishers Association Departmental, 13th annual convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages., Describes accomplishments, weaknesses and suggestions for strengthening the Association.
Shepherd, R.P. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1917-03-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24816
Notes:
Presented at an Agricultural Publishers Association meeting, Chicago, Illinois, March 7, 1917. 3 pages., Suggests roles for the farm press in strengthening communities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24817
Notes:
Listed on back side of APA stationery. 1 page., Lists 43 farm publications as members and reports a combined audited circulation of more than 7 million per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24819
Journal Title Details:
: 2-3
Notes:
Weekly Bulletin No. 107., "One of the most troublesome features of the advertising business today, especially in the agricultural field, is the ease with which some publishers extend recognition" to advertising agencies. Calls for advertising agencies to handle this themselves, through a general clearinghouse.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24822
Notes:
Listed on the back side of APA stationery. 1 page., Lists 49 member periodicals and reports a combined audited circulation of more than 8,211,579 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24823
Journal Title Details:
: 2-3
Notes:
Weekly Bulletin No. 113., Lists some farm papers that ceased recently or began to publish less frequently, in response to postage-related economic policies. Also lists some farm papers reported to be strengthened by changes.
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Commentary
Publication Date:
1918
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24824
Notes:
2 pages., Author argues that pending postage increases for farm periodicals will result in less educational opportunity for farmers. "In nine families out of ten, it is practically the only source of extended education which they have."
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Commentary
Publication Date:
1918
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24825
Notes:
2 pages., Regarding need for repeal of the zone postage rate legislation soon to go into effect. "But the farmer will be the chief sufferer from the enforcement of this foolish law because he will be denied access to information upon which he is largely dependent for the prosecution of his industry."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24839
Notes:
Bulletin No. 6, page 4., Combined circulation for 76 general farm papers in the U.S. is reported for 1922 as about 12 million copies and commercial advertising billing about $16,700,000.
Campbell, W.G. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-03-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24841
Notes:
Special Bulletin No. 21, pages 1-5., Defends objection to the practice of inducing dealers to write advertisers, suggesting the use of publications in territory covered by dealer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24846
Notes:
1 page., Describes Fair Play Copy doctrine (under which advertisers are urged to refrain from making destructive criticisms of competitors) and the Guarantee of Advertising (under which farm papers do not knowingly accept questionable advertising).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24849
Notes:
Bulletin No. 32, page 2., Reports having heard to date of only three farm papers giving such service: Farm and Home, Northwest Farmstead and Cappers Farm Papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24853
Notes:
Special Bulletin No. 39, 2 pages., Discusses the question, in terms of improving advertisers' preference for farm papers, and lists farm papers with their page and column sizes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24854
Notes:
Special Bulletin No. 38, 3 pages., Reports from 19 farm paper publishers who replied to a questionnaire about the extent to which they are carrying radio advertising and conducting a radio page or column. Eighteen were carrying radio advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24855
Notes:
Special Bulletin No. 37, 3 pages., Findings of surveys among farm publishers and advertising managers of Chicago department stores. Includes reports of objections raised by department stores about advertising in farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24860
Notes:
Bulletin No. 3, page 3., Advertisement in the Washington Farmer and Oregon Farmer is said to be the largest single advertisement ever placed in an agricultural publication on the Pacific Coast, and among the largest in the entire country.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24862
Notes:
Bulletin No. 1, page 2., "The value of farm papers from many angles has been featured. But it may be news to know that a farm paper actually saved the life of Mrs. Frank Rosebough, Bridgeport, New York. Mrs. Rosebough was reading her paper when a disgruntled hired man fired a shotgun through the window at her husband. The charge missed the latter and would have killed Mrs. Rosebough except that the farm paper which was spread before her face broke the force of the shot."
Campbell, William G. (author / General Manager, Indiana Farmers Guide) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-06-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24864
Notes:
Special Bulletin No. 33, 5 pages., Published address before a Chicago business organization. Emphasizes the development and potentials of rural interests and the role of farm papers in reaching the entire farm market.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24869
Notes:
Special Bulletin No. 15. 2 pages., Court affirms recovery of dues and assessments due APA from the Homestead Company for memberships held in the Association.
