How Progressive Farmer magazine has responded to changes in the make up of rural residents

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Odle, Jack (author / Progressive Farmer)
    Format:
    Abstract
    Publication Date:
    2004-11-08
    URL:
    http://www.ag.auburn.edu/aux/BC/pagesL1/2004conference/2004confpagesL2/2004finalreport/2004finalreport_eachperson/odlejack/odleabstract.doc
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23861
    Subject Term:
    audience analysis, audience research, coverage, farm journals, history, message content, Progressive Farmer, reporting, rural areas, rural people, trends, and trends in farm publishing
    Notes:
    Abstract of a presentation at the Butler/Cunningham Conference, Montgomery, Alabama, November 8-9, 2004. 1 page, Power Point visuals supported this presentation: Author describes editorial strategies for serving commercial farmers and others on "farms" as lifestyle, based on results of focus groups, surveys and other sources of audience feedback.

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