- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Folder
- Publication Date:
- 1923-06-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24844
- Subject Term:
- advertising, Agricultural Publishers Association (APA), buyer behavior, buying behavior, farm journals, farmers, information needs, media effectiveness, publishing, and marketing communication
- Notes:
- 4 pages., Emphasizes rural buying power and reader interest in farm papers.
