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    Start Over Publication Year 2005 Journal Title Agri Marketing

    11. New words for a new media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mays, Steve (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21984
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(2) : 28
    Notes:
    Discusses streaming audio, blogs and RSS (Real Simple Syndication) as factors in the development of new ways in which to use "old" media (radio) and "new" media (Web based).

    15. Blockbuster marketing campaign puts real tree sales on track

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21988
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(2) : 38,40
    Notes:
    Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.

    32. Creating Florida's media powerhouse

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wells, Earl (author)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22343
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 24, 26-27
    Notes:
    Features purchase of the Citrus Industry magazine by the Southeast AgNet (three-state radio network).

    36. The all new, the tried-and-true: direct response marketing campaigns that work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22347
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 50, 52-53
    Notes:
    Features a campaign by DuPont Crop Protection.

    37. CRM - R stands for relationship: two companies focus on relationships to grow sales, increase customer retention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22348
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 54, 56-57
    Notes:
    Describes the services of two word-of-mouth marketing firms serving agricultural clients.

    38. Not your average grower meeting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hickel, Sabrina (author)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22349
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 58-59
    Notes:
    Describes the format for "yield rallies" sponsored by Monsanto to communicate with corn growers.

    39. Creative brew: Media Summit offers taste of diverse communications field

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Krebs, Candace (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22562
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 22, 24
    Notes:
    Includes perspectives on trends toward media convergence in agriculture.

    40. AMS organization updates

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22563
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 26-27
    Notes:
    Provides updates from leaders of ABM Agri Council, American Agricultural Editors' Association and Livestock Publication Council. The three groups are meeting together at the Agricultural Media Summit (AMS).

    42. Prose in finale

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Robynne M. (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22565
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 40
    Notes:
    Features views of David Wreford, editor of the Country Guide, Canada, about his career and changes in farm publishing during his career.

    43. The history of word of mouth marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22566
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 42
    Notes:
    Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.

    44. Show stoppers: indoor farm shows add activities to give exhibitors more exposure to attendees

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Debbie (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22567
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 44, 46
    Notes:
    Describes innovations being planned for the Iowa Pork Congress, National Farm Machinery Show, World Dairy Expo and National Cattlemen's Beef Association Trade Show.

    45. It's farm show time

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22568
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 52-67
    Notes:
    Describes upcoming farm shows throughout the United States, Canada and select international locations.

    46. Cow judging meets creativity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schultz, Lorilee (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22569
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 68-69
    Notes:
    Describes the history and strategy of the annual cow judging contest sponsored by Hoard's Dairyman among agri-marketing professionals.

    47. Marketing into chaos

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ishmael, Wes (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 22-26
    Notes:
    "Manufacturers and purveyors of animal identification technology and services are using collaboration and good old-fashioned competition to get the ball rolling."

    52. Influencing the influencer: how companies are building relationships with these professionals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hickel, Sabrina (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23096
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 44, 46
    Notes:
    Describes efforts of marketers to communicate with professional farm managers, crop consultants and veterinarians.

    53. Crazy about farming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wall, Ron (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23097
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 50-51
    Notes:
    Describes how AdFarm, an agricultural marketing and communications firm, invests in two company-sponsored farms to permit staff members to "get a taste of what farmers in North America experience every growing season." Also describes other efforts to make "deeper connections" between "ag-ness" and "ad-ness."

    56. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

    57. Fortune 500 company goes a-courtin' using research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neumann, Bernice (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23175
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 56-57
    Notes:
    Describes a campaign by CHS, the nation's largest cooperative, among business leaders and potential business partners.

    59. Plot tours go virtual: when dealer attendance dropped at summer field days, Mycogen Seeds turned to electronic supplemental training to zero in on product positioning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ross, Ron (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23177
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 28-29

    63. Rolling past 60: NAFB continues to accelerate

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Povenmire, Jeremy (author)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23376
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 32-33
    Notes:
    Seven NAFB members describe what they think has farm broadcasting positioned for the future.

    64. PBS takes California tv series national: America's Heartland to showcase rural entrepreneurialism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Krebs, Candace (author)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23377
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 36-37
    Notes:
    New "magazine-style agricultural television program, called America's Heartland, will start appearing this fall on about 142 PBS affiliated stations nationwide with plans to reach 60 percent of the national viewing audience by next year."

    65. An unexpected lesson in activist management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23378
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 37
    Notes:
    Public broadcaster reports on experience in getting protests from interests groups concerned about two of the lead sponsors, American Farm Bureau Federation and Monsanto.

    66. Rural lifestylers surveyed for communication trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Povenmire, Jeremy (author)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23379
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 38
    Notes:
    Highlights of findings of NAFB-commissioned research among members of the rural lifestyle audience.

    67. Documentation is the difference

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alexander, Corinne (author / Purdue University)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23380
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 54, 56
    Notes:
    Author examines labeling, regulations and other dimensions involved in marketing specialty crops and food products.

    68. Project EverGreen: generating millions of consumer impressions without spending millions of dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23381
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 58-59
    Notes:
    Reports on efforts of an alliance of large and small companies, associations, contractors and suppliers who provide services and products for green spaces.