IGENITY. Known. Now: Unlocking the code for better beef and dairy opens the door to cutting-edge campaign

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Saphner, Alane (author)
    Format:
    Journal article
    Publication Date:
    2005-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22140
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(3) :56-57
    Subject Term:
    advertising, beef, campaign planning, campaigns, dairy, livestock, and genetics
    Notes:
    2p.

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