- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schultz, Lorilee (author)
- Format:
- Journal article
- Publication Date:
- 2005-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22569
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 43(6) : 68-69
- Subject Term:
- advertising, dairy, farm journals, Hoard's Dairyman, publicity methods, sales promotion, contests, and marketing communication
- Notes:
- Describes the history and strategy of the annual cow judging contest sponsored by Hoard's Dairyman among agri-marketing professionals.
