- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Plumb, Rachel (author)
- Format:
- Journal article
- Publication Date:
- 2005-06
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22347
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 43(5) : 50, 52-53
- Subject Term:
- campaigns, case studies, chemicals, direct mail, direct marketing, herbicides, media effectiveness, pesticides, and agri-marketing
- Notes:
- Features a campaign by DuPont Crop Protection.
