Horse racing challenges entertainment offerings

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21867
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(1) : 50
    Subject Term:
    advertising, campaign planning, campaigns, Canada, media effectiveness, horses, and recreation
    Notes:
    Features a campaign to reposition live horse racing as entertainment.

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