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    Start Over Journal Title Advertising Age

    151. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    152. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    153. Catalogs boom and grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980-01-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(3) : S-22-S-25
    Notes:
    Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.

    154. How do consumer and agri ads differ?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritzker, Margie (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S9, 11
    Notes:
    Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.

    155. Agrimarketing is more than man in OshKosh B'Goshes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S-1, 3, 4
    Notes:
    Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.

    156. Amoco encouraged by its gasohol trial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neher, Jacques (author)
    Format:
    Journal article
    Publication Date:
    1979-08-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18434
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(35) : 33
    Notes:
    Results of early tests of gasohol at the pump. Already the nation's corn farmers have formed a group to promote the usage of alcohol. Gasohol is currently being sold in 28 states.

    157. Getting a reading on farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shapiro, Leo J. (author) and Bombach, Dwight (author)
    Format:
    Journal article
    Publication Date:
    1979-03-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18435
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S2
    Notes:
    Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.

    158. Can we have détente between advertisers and consumerists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trahey, Jane (author)
    Format:
    Journal article
    Publication Date:
    1976-08-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18436
    Journal Title:
    Advertising Age
    Journal Title Details:
    47(32) : 34
    Notes:
    Describes anger of advertising industry toward government policies such as subsidies to farmers to grow tobacco to be shipped abroad.

    159. Unsolicited ad idea problems, other woes get Four A's airing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18437
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(47) : 3
    Notes:
    Advertising executive advises agencies to be extremely wary of unsolicited ideas and inadvertent use of ads that involve, for example, stereotyping of farmers.

    160. Farm advertisers widen media: survey shows radio, tv impact

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Niles (author)
    Format:
    Journal article
    Publication Date:
    1975-08-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18438
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(34) : 20, 29
    Notes:
    Describes increase of advertising expenditures for television. "Farm advertisers are just now discovering what tv can do form them."

    161. HEW split over proposal for alcohol ad strictures

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-08-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18439
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(32) : 2, 46
    Notes:
    Report about U.S. Health, Education and Welfare Department perspectives of interest to advertisers. Includes doubts at HEW about a proposed elimination of federal price supports for tobacco farmers.

    162. Marketing flows at Land O' Lakes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neiman, Janet (author)
    Format:
    Journal article
    Publication Date:
    1981-02-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(8) : 4, 80
    Notes:
    Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.

    163. Next up: Mom and apple pie

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Serafin, Raymond (author)
    Format:
    Journal article
    Publication Date:
    1993-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18441
    Journal Title:
    Advertising Age
    Journal Title Details:
    64(2) : S4
    Notes:
    Describes advertising efforts by pickup truck marketers from abroad to challenge U.S. marketers in serving farmers and residents of small towns and rural areas.

    164. Grocery marketing: store's selection goes far beyond groceries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wylie, Kenneth (author)
    Format:
    Journal article
    Publication Date:
    1985-04-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18442
    Journal Title:
    Advertising Age
    Journal Title Details:
    56(30) : 40
    Notes:
    Describes approach of Willey's (Greensboro, Vermont), a "country store" that does an annual business of $1 million.

    165. Meredith: growing up with an "800-lb. gorilla"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Levin, Gary (author)
    Format:
    Journal article
    Publication Date:
    1985-03-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18443
    Journal Title:
    Advertising Age
    Journal Title Details:
    56(19) : 4, 78
    Notes:
    Describes growth of Meredith Corporation into an expansion program that includes broadcasting, printing and real estate as well as periodical publishing.

    166. At Rodale they practice what they preach: all starts at the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    English, Mary McCabe (author)
    Format:
    Journal article
    Publication Date:
    1983-07-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18444
    Journal Title:
    Advertising Age
    Journal Title Details:
    54(30) : M-18-19
    Notes:
    Describes emphasis of Rodale Press, Emmaus, Pennsylvania, on encouraging employees to follow the healthy living, home gardening and other practices emphasized in Rodale periodicals.

    167. Top net tv spenders boost budgets: soaring spot market sees new brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1977-03-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18445
    Journal Title:
    Advertising Age
    Journal Title Details:
    48(10) : 58
    Notes:
    Among other television advertising trends, the article cites "agriculture and farming" as a category that showed "the greatest increases" in television expenditures.

    169. Stonyfield Farm serves first national campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    2000-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18447
    Journal Title:
    Advertising Age
    Journal Title Details:
    71(1) : 4
    Notes:
    Case example of growth in marketing of natural food products. Local natural yogurt marketer beginning to advertise nationally.

    170. Ad revenue growth hits 7% in 1997 to surpass forecasts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coen, Robert J. (author)
    Format:
    Journal article
    Publication Date:
    1998-05-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18448
    Journal Title:
    Advertising Age
    Journal Title Details:
    69(20) : 50
    Notes:
    Chart examines U.S. advertising volume in mediums that include farm publications.

    173. Making believers in doubting ad world

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1996-02-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18452
    Journal Title:
    Advertising Age
    Journal Title Details:
    67(8) : C2, C6
    Notes:
    Summarizes research efforts of the Advertising Research Foundation during its first 15 years. Included 14 studies involving farm magazines.

    180. Consumers at odds with animal testing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Adrienne (author)
    Format:
    Journal article
    Publication Date:
    1990-02-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21200
    Journal Title:
    Advertising Age
    Journal Title Details:
    61 : S-2
    Notes:
    "Survey finds majority oppose it on beauty aids, but respondents lack information on merits."

    200. Agriculture sails abroad: Deere & Co., FMC Corp

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ringer, Richard (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S+
    Notes:
    Includes a description of the Furrow, Deere &amp; Company's magazine, and the role it plays in overseas marketing.