Next up: Mom and apple pie

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Serafin, Raymond (author)
    Format:
    Journal article
    Publication Date:
    1993-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18441
    Journal Title:
    Advertising Age
    Journal Title Details:
    64(2) : S4
    Subject Term:
    advertising, farm journals, machinery, rural areas, and transportation
    Notes:
    Describes advertising efforts by pickup truck marketers from abroad to challenge U.S. marketers in serving farmers and residents of small towns and rural areas.

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