Parched products: drought threatens a shift in media budget

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1988-06-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21572
    Journal Title:
    Advertising Age
    Journal Title Details:
    59(27) : 1+
    Subject Term:
    advertising, expenditures, food, marketing, weather, and marketing communication

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