- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Neiman, Janet (author)
- Format:
- Journal article
- Publication Date:
- 1981-02-23
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
- Journal Title:
- Advertising Age
- Journal Title Details:
- 52(8) : 4, 80
- Subject Term:
- advertising, cooperative advertising, cooperatives, dairy, food, and marketing communication
- Notes:
- Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.
