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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cornick, James M. (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gage, Theodore J. (author)
Format:
Journal article
Publication Date:
1980-11-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
Journal Title:
Advertising Age
Journal Title Details:
51(51) : S-4-S-5
Notes:
Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
Journal Title:
Advertising Age
Journal Title Details:
51(3) : S-22-S-25
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pritzker, Margie (author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gage, Theodore J. (author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S-1, 3, 4
Notes:
Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Neher, Jacques (author)
Format:
Journal article
Publication Date:
1979-08-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18434
Journal Title:
Advertising Age
Journal Title Details:
50(35) : 33
Notes:
Results of early tests of gasohol at the pump. Already the nation's corn farmers have formed a group to promote the usage of alcohol. Gasohol is currently being sold in 28 states.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Shapiro, Leo J. (author) and Bombach, Dwight (author)
Format:
Journal article
Publication Date:
1979-03-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18435
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S2
Notes:
Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Trahey, Jane (author)
Format:
Journal article
Publication Date:
1976-08-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18436
Journal Title:
Advertising Age
Journal Title Details:
47(32) : 34
Notes:
Describes anger of advertising industry toward government policies such as subsidies to farmers to grow tobacco to be shipped abroad.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1975-11-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18437
Journal Title:
Advertising Age
Journal Title Details:
46(47) : 3
Notes:
Advertising executive advises agencies to be extremely wary of unsolicited ideas and inadvertent use of ads that involve, for example, stereotyping of farmers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Howard, Niles (author)
Format:
Journal article
Publication Date:
1975-08-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18438
Journal Title:
Advertising Age
Journal Title Details:
46(34) : 20, 29
Notes:
Describes increase of advertising expenditures for television. "Farm advertisers are just now discovering what tv can do form them."
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1975-08-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18439
Journal Title:
Advertising Age
Journal Title Details:
46(32) : 2, 46
Notes:
Report about U.S. Health, Education and Welfare Department perspectives of interest to advertisers. Includes doubts at HEW about a proposed elimination of federal price supports for tobacco farmers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Neiman, Janet (author)
Format:
Journal article
Publication Date:
1981-02-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
Journal Title:
Advertising Age
Journal Title Details:
52(8) : 4, 80
Notes:
Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Serafin, Raymond (author)
Format:
Journal article
Publication Date:
1993-01-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18441
Journal Title:
Advertising Age
Journal Title Details:
64(2) : S4
Notes:
Describes advertising efforts by pickup truck marketers from abroad to challenge U.S. marketers in serving farmers and residents of small towns and rural areas.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wylie, Kenneth (author)
Format:
Journal article
Publication Date:
1985-04-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18442
Journal Title:
Advertising Age
Journal Title Details:
56(30) : 40
Notes:
Describes approach of Willey's (Greensboro, Vermont), a "country store" that does an annual business of $1 million.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Levin, Gary (author)
Format:
Journal article
Publication Date:
1985-03-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18443
Journal Title:
Advertising Age
Journal Title Details:
56(19) : 4, 78
Notes:
Describes growth of Meredith Corporation into an expansion program that includes broadcasting, printing and real estate as well as periodical publishing.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
English, Mary McCabe (author)
Format:
Journal article
Publication Date:
1983-07-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18444
Journal Title:
Advertising Age
Journal Title Details:
54(30) : M-18-19
Notes:
Describes emphasis of Rodale Press, Emmaus, Pennsylvania, on encouraging employees to follow the healthy living, home gardening and other practices emphasized in Rodale periodicals.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1977-03-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18445
Journal Title:
Advertising Age
Journal Title Details:
48(10) : 58
Notes:
Among other television advertising trends, the article cites "agriculture and farming" as a category that showed "the greatest increases" in television expenditures.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1973-11-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18446
Journal Title:
Advertising Age
Journal Title Details:
44(48) : 85-90
Notes:
Discusses the roles and types of farm periodicals that serve "an improved farm picture."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2000-01-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18447
Journal Title:
Advertising Age
Journal Title Details:
71(1) : 4
Notes:
Case example of growth in marketing of natural food products. Local natural yogurt marketer beginning to advertise nationally.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Coen, Robert J. (author)
Format:
Journal article
Publication Date:
1998-05-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18448
Journal Title:
Advertising Age
Journal Title Details:
69(20) : 50
Notes:
Chart examines U.S. advertising volume in mediums that include farm publications.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1998-04-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18449
Journal Title:
Advertising Age
Journal Title Details:
69(17) : S41
Notes:
Shows top 10 advertising agency billings for various media, including farm publications.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1996-04-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18451
Journal Title:
Advertising Age
Journal Title Details:
67(16) : S33
Notes:
Reports billings by Top 10 advertising agencies for media, including farm publications.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1996-02-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18452
Journal Title:
Advertising Age
Journal Title Details:
67(8) : C2, C6
Notes:
Summarizes research efforts of the Advertising Research Foundation during its first 15 years. Included 14 studies involving farm magazines.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1995-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18453
Journal Title:
Advertising Age
Journal Title Details:
66(15) : S-35
Notes:
Reports media billings of Top 10 advertising agencies, including expenditures for farm publications.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Neher, Jacques (author)
Format:
Journal article
Publication Date:
1981-02-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18753
Journal Title:
Advertising Age
Journal Title Details:
52 : 70
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1974-03-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21053
Journal Title:
Advertising Age
Journal Title Details:
: 62
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1990-01-29
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21197
Journal Title:
Advertising Age
Journal Title Details:
61 : S-4
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sloan, Pat (author)
Format:
Journal article
Publication Date:
1989-11-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21198
Journal Title:
Advertising Age
Journal Title Details:
60 : 42
Notes:
Reports on advertising efforts of the Fur Information Council of America.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Freeman, Laurie (author)
Format:
Journal article
Publication Date:
1990-02-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21199
Journal Title:
Advertising Age
Journal Title Details:
61 : S-1
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ward, Adrienne (author)
Format:
Journal article
Publication Date:
1990-02-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21200
Journal Title:
Advertising Age
Journal Title Details:
61 : S-2
Notes:
"Survey finds majority oppose it on beauty aids, but respondents lack information on merits."
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1978-10-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21441
Journal Title:
Advertising Age
Journal Title Details:
49 : 28AM
Notes:
Report on the success of The Country Today, weekly distributed free to farmers in west central Wisconsin.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author)
Format:
Journal article
Publication Date:
2004-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21557
Journal Title:
Advertising Age
Journal Title Details:
75(22) : 4+
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2003-07-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21558
Journal Title:
Advertising Age
Journal Title Details:
74(29) : 4
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Beeler, Amanda (author)
Format:
Journal article
Publication Date:
2000-05-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21559
Journal Title:
Advertising Age
Journal Title Details:
71(22) : 32
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author) and Davis, Wendy (author)
Format:
Journal article
Publication Date:
2000-12-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21560
Journal Title:
Advertising Age
Journal Title Details:
71(50) : 0_1+
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2000-04-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21561
Journal Title:
Advertising Age
Journal Title Details:
71(18) : 34
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author) and Chura, Hillary (author)
Format:
Journal article
Publication Date:
1999-10-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21562
Journal Title:
Advertising Age
Journal Title Details:
70(43) : 81
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cardona, Mercedes M. (author)
Format:
Journal article
Publication Date:
1999-05-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21563
Journal Title:
Advertising Age
Journal Title Details:
70(20) : 12
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author)
Format:
Journal article
Publication Date:
1999-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21564
Journal Title:
Advertising Age
Journal Title Details:
70(9) : 3+
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author) and Pollack, Judann (author)
Format:
Journal article
Publication Date:
1998-11-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21565
Journal Title:
Advertising Age
Journal Title Details:
69(44) : 2
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Garfield, Bob (author)
Format:
Journal article
Publication Date:
1998-01-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21566
Journal Title:
Advertising Age
Journal Title Details:
69(2) : 41
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pollack, Judann (author)
Format:
Journal article
Publication Date:
1997-07-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21567
Journal Title:
Advertising Age
Journal Title Details:
68(30) : 3+
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author)
Format:
Journal article
Publication Date:
1997-06-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21568
Journal Title:
Advertising Age
Journal Title Details:
68(26) : 37
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Fisher, Christy (author)
Format:
Journal article
Publication Date:
1994-08-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21569
Journal Title:
Advertising Age
Journal Title Details:
65(34) : 43
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1992-11-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21570
Journal Title:
Advertising Age
Journal Title Details:
63(46) : 4
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1989-07-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21571
Journal Title:
Advertising Age
Journal Title Details:
60(33) : 3+
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1988-06-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21572
Journal Title:
Advertising Age
Journal Title Details:
59(27) : 1+
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
LeRoux, Margaret (author)
Format:
Journal article
Publication Date:
1984-05-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21573
Journal Title:
Advertising Age
Journal Title Details:
55(21) : M+
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sweet, Neesa (author)
Format:
Journal article
Publication Date:
1983-05-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21574
Journal Title:
Advertising Age
Journal Title Details:
54(21) : M+
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ringer, Richard (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S+
Notes:
Includes a description of the Furrow, Deere & Company's magazine, and the role it plays in overseas marketing.