Subject Term: dairy / Journal Title: Advertising Age

1. Cheerios ads on milk: why didn't you think of that?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stephanie (author)
Format:: Journal article
Publication Date:: 2006-09-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26032
Journal Title:: Advertising Age
Journal Title Details:: 77(36): 4, 2 pages
Notes:: Midwest Region edition.

2. Now even cellphones have milk mustaches

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cuneo, Alice Z. (author)
Format:: Journal article
Publication Date:: 2007-02-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26042
Journal Title:: Advertising Age
Journal Title Details:: 78(9) : 8
Notes:: Midwest Region edition.

3. How a Chinese dairy plans to become a global brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Madden, Normandy (author)
Format:: Journal article
Publication Date:: 2007-01-29
Published:: China
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26043
Journal Title:: Advertising Age
Journal Title Details:: 78(5) : 31
Notes:: Midwest Region edition.

4. Ad pages in farm publications for 12 months, 1987-86: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988-01-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15671
Journal Title:: Advertising Age
Journal Title Details:: 59(3):80
Notes:: 1 p.

5. Ad pages in farm publications for 12 months, 1986-85: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987-01-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15672
Journal Title:: Advertising Age
Journal Title Details:: 50 :45
Notes:: 1 p.

6. Ad pages in farm publications for 12 months, 1985-84 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986-01-13
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15674
Journal Title:: Advertising Age
Journal Title Details:: 57 :52
Notes:: 1 p.

7. Ad pages in farm publications for 12 months, 1984-83 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1985-01-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15675
Journal Title:: Advertising Age
Journal Title Details:: 56 :64
Notes:: 1 p.

8. Ad pages in farm publications for 12 months, 1983-82 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1984-01-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15676
Journal Title:: Advertising Age
Journal Title Details:: 55: 50
Notes:: 1 p.

9. Ad pages in farm publications for 12 months, 1982-81: Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983-01-17
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15677
Journal Title:: Advertising Age
Journal Title Details:: 54: 47
Notes:: 1 p.

10. Ad pages in farm publications for 12 months, 1981-80: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1982-01-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15678
Journal Title:: Advertising Age
Journal Title Details:: 53: 68
Notes:: 1 p.

11. Ad pages in farm publications for 12 months, 1980-79: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1981-01-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15679
Journal Title:: Advertising Age
Journal Title Details:: 52: 54
Notes:: 1 p.

12. Ad pages in farm publications for 12 months, 1978-77: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1979-01-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15680
Journal Title:: Advertising Age
Journal Title Details:: 50: 58
Notes:: 1 p.

13. Ad pages in farm publications for 12 months, 1977-76: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1978-01-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15681
Journal Title:: Advertising Age
Journal Title Details:: 49: 112
Notes:: 1 p.

14. Ad pages in farm publications for 12 months, 1976-75: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1977-01-17
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15682
Journal Title:: Advertising Age
Journal Title Details:: 48: 56
Notes:: 1 p.

15. Ad pages in farm publications for 12 months, 1975-74: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976-01-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15683
Journal Title:: Advertising Age
Journal Title Details:: 47: 54
Notes:: 1 p.

16. Ad pages in farm publications for twelve months, '74-73: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1975-01-13
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15684
Journal Title:: Advertising Age
Journal Title Details:: 46: 34
Notes:: 1 p.

17. Advertising pages in farm publications for 1973 and 1972: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1974-01-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15685
Journal Title:: Advertising Age
Journal Title Details:: 45: 46
Notes:: 1 p.

18. Advertising pages in December farm publications: current and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1972-12-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15686
Journal Title:: Advertising Age
Journal Title Details:: 43: 20
Notes:: 1 p.

19. Advertising pages in December farm publications: current and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1971-12-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15687
Journal Title:: Advertising Age
Journal Title Details:: 42: 28
Notes:: 1 p.

20. Advertising pages in December farm publications: current and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1970-12-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15688
Journal Title:: Advertising Age
Journal Title Details:: 41: 25
Notes:: 1 p.

21. Advertising pages in December farm publications: current and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1969-12-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15689
Journal Title:: Advertising Age
Journal Title Details:: 40: 31
Notes:: 1 p.

22. Advertising pages in December farm publications: current and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1968-12-30
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15690
Journal Title:: Advertising Age
Journal Title Details:: 39: 49
Notes:: 1 p.

23. December pages and linage in farm publications: current and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15691
Journal Title:: Advertising Age
Journal Title Details:: 37: 38
Notes:: 1 p.

24. The world's oldest profession comes of age: agribusiness is new promo arena

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Robinson, William A. (author)
Format:: Journal article
Publication Date:: 1977-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16949
Journal Title:: Advertising Age
Journal Title Details:: : 57-58
Notes:: Not sure of exact publication date.

25. Borden revives cash cow for $10 mil ad offensive

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pollack, Judann (author) and Chura, Hillary (author)
Format:: Journal article
Publication Date:: 1999-08-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18373
Journal Title:: Advertising Age
Journal Title Details:: 70(34) : 8
Notes:: "Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."

26. Dairy co-op rolls out health shake

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stephanie (author)
Format:: Journal article
Publication Date:: 1999-09-13
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18374
Journal Title:: Advertising Age
Journal Title Details:: 70(38) : 8
Notes:: Dairy Farmers of America, the country's largest dairy cooperative is seeking an agency to help build its first broadside retail brand, a low-fat, fortified nutrition shake called Healthy Pleasures."

27. Milk groups add nutrition pitch in plan for 2000

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pollack, Judann (author)
Format:: Journal article
Publication Date:: 1999-07-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18375
Journal Title:: Advertising Age
Journal Title Details:: 70(31) : 3,43
Notes:: "Nutrition is the strategy behind the milk industry's "Year 2000" campaign integrating dairy farmers' and processors' $186 million ad budget."

28. More heat on farm-product ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cuneo, Alice Z. (author) and Gleason, Mark (author)
Format:: Journal article
Publication Date:: 1996-04-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18376
Journal Title:: Advertising Age
Journal Title Details:: 67(18) : 12
Notes:: "Joseph Gallo Farms has asked the federal court to eliminate fees paid to the California Milk Advisory Board. The lawsuit contends that advertising for California cheese is a complete waste of money. The suite is the latest in a battle over the more than $300 million that farmers were required to pay during the past 4 years."

29. Milking labels for all they're worth

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Masterson, Peg (author)
Format:: Journal article
Publication Date:: 1994-09-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18378
Journal Title:: Advertising Age
Journal Title Details:: 65(37) : 12
Notes:: "Four states have approved special rBHG-free labels for milk, but evidence is still spotty on whether consumers will respond."

30. Top 10 advertising icons

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Enrico, Dottie (author)
Format:: Journal article
Publication Date:: 1999
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18418
Journal Title:: Advertising Age
Journal Title Details:: 70 : 46
Notes:: Special Supplement

31. Milk biz hopes $55M will help sales mooove

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Colford, Steven W. (author)
Format:: Journal article
Publication Date:: 1993-08-30
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18419
Journal Title:: Advertising Age
Journal Title Details:: 64(36) : 8,35

32. 100 leading national advertisers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1991-09-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18421
Journal Title:: Advertising Age
Journal Title Details:: 62(40) : 67-69
Notes:: Includes expenditures by U.S. Dairy Farmers.

33. 100 leading national advertisers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1990-09-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18422
Journal Title:: Advertising Age
Journal Title Details:: 61(40) : 112-114
Notes:: Includes expenditures by U.S. Dairy Farmers.

34. 100 leading national advertisers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1989-09-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18423
Journal Title:: Advertising Age
Journal Title Details:: 60(42) : 118-121
Notes:: Includes expenditures by U.S. Dairy Farmers.

35. 100 leading national advertisers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987-09-24
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18424
Journal Title:: Advertising Age
Journal Title Details:: 58(41) : 8, 14, 18, 24
Notes:: Includes expenditures by U.S. Dairy Farmers.

36. Spreading around old ideas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ranshaw, Jane (author)
Format:: Journal article
Publication Date:: 1982-03-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18428
Journal Title:: Advertising Age
Journal Title Details:: 53(11) : M-22-23
Notes:: Farmer-owned cooperative Land O'Lakes trying to broaden the product base for a blended margarine.

37. Marketing flows at Land O' Lakes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Neiman, Janet (author)
Format:: Journal article
Publication Date:: 1981-02-23
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
Journal Title:: Advertising Age
Journal Title Details:: 52(8) : 4, 80
Notes:: Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.

38. New milk effort promises fame with cap game

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stephanie (author)
Format:: Journal article
Publication Date:: 2000-04-24
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21561
Journal Title:: Advertising Age
Journal Title Details:: 71(18) : 34

39. Bozell moving beyond mustaches in milk ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stephanie (author) and Chura, Hillary (author)
Format:: Journal article
Publication Date:: 1999-10-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21562
Journal Title:: Advertising Age
Journal Title Details:: 70(43) : 81

40. "Milk mustache" ads, Bozell come under fire

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Teinowitz, Ira (author) and Pollack, Judann (author)
Format:: Journal article
Publication Date:: 1998-11-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21565
Journal Title:: Advertising Age
Journal Title Details:: 69(44) : 2

41. MilkPEP crafts cross-promotions with magazine partners for 1998

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pollack, Judann (author)
Format:: Journal article
Publication Date:: 1997-07-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21567
Journal Title:: Advertising Age
Journal Title Details:: 68(30) : 3+

42. Promotion plans sprout

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1989-07-31
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21571
Journal Title:: Advertising Age
Journal Title Details:: 60(33) : 3+

43. Milk tailors effort to teens

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fitzgerald, Kate (author)
Format:: Journal article
Publication Date:: 2002-02-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22224
Journal Title:: Advertising Age
Journal Title Details:: 73(7) : 16
Notes:: Describes plans for "Got Milk?" and milk mustache ads to be directed to teens in 100 cities, via rock music.

44. Holy mustache, Batman! Now you're drinking milk!

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stephanie (author)
Format:: Journal article
Publication Date:: 2000-02-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22227
Journal Title:: Advertising Age
Journal Title Details:: 71(7) : 14

45. DDB wins dairy industry's $29 million cheese account

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pollack, Judann (author), Petrecca, Laura (author), and Snyder, Beth (author)
Format:: Journal article
Publication Date:: 1999-05-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22228
Journal Title:: Advertising Age
Journal Title Details:: 70(19) : 58

46. Milk marches into new era with branded product push

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pollack, Judann (author)
Format:: Journal article
Publication Date:: 1998-01-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22229
Journal Title:: Advertising Age
Journal Title Details:: 69(4) : 14

47. Farm bill would make milk ads $110M richer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Janet (author)
Format:: Journal article
Publication Date:: 1990-09-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22230
Journal Title:: Advertising Age
Journal Title Details:: 61(36) : 4

48. Dairy state milk drinkers gore hormones

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Masterson, Peg (author)
Format:: Journal article
Publication Date:: 1994-04-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07645
Journal Title:: Advertising Age
Journal Title Details:: 65 (17) : 37
Notes:: James F. Evans Collection

49. Industry fights sour taste of sliding sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Liesse, Julie (author)
Format:: Journal article
Publication Date:: 1994-04-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07646
Journal Title:: Advertising Age
Journal Title Details:: 65 (17) : 37
Notes:: James F. Evans Collection

50. Ad opposing hormone runs into some static

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Masterson, Peg (author)
Format:: Journal article
Publication Date:: 1994-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08152
Journal Title:: Advertising Age
Journal Title Details:: 65 (37) : 12
Notes:: James F. Evans Collection

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