- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fitzgerald, Kate (author)
- Format:
- Journal article
- Publication Date:
- 2002-02-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22224
- Journal Title:
- Advertising Age
- Journal Title Details:
- 73(7) : 16
- Subject Term:
- advertising, appeals (message), campaigns, commodity promotion, dairy, music, youth, marketing communication, and milk
- Notes:
- Describes plans for "Got Milk?" and milk mustache ads to be directed to teens in 100 cities, via rock music.
