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2. 1998 National Report: Consumer Attitudes About Nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- United Soybean Board
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27804
- Notes:
- via online access, 8 pp.
3. 1999 National Report: Consumer Attitides About Nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- United Soybean Board
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27805
- Notes:
- via online access, 8 pp.
4. 2000 National Report: Consumer Attitudes About Nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- United Soybean Board
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27806
- Notes:
- via online access, 8 pp.
5. 2001 National Report: Consumer Attitudes About Nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- United Soybean Board
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27807
- Notes:
- via online access, 4 pp.
6. 2002 National Report: Consumer Attitudes About Nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- United Soybean Board
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27808
- Notes:
- via online access, 4 pp.
7. 2003 National Report: Consumer Attitudes About Nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA: United Soybean Board
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27809
- Notes:
- via online access, 6 pp.
8. 2004 National Report: Consumer Attitudes About Nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- United Soybean Board
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27810
- Notes:
- via online access, 8 pp.
9. 2005 National Report: Consumer Attitudes About Nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- United Soybean Board
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27811
- Notes:
- via online access, 8 pp.
10. 2006 National Report: Consumer Attitudes About Nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- United Soybean Board
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27812
- Notes:
- Posted online at http://www.soyconnection.com/health_nutrition/pdf/ConsumerAttitudes2006.pdf, via online access, 8 pp.
11. 2007 National Report: Consumer Attitudes About Nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- United Soybean Board
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27813
- Notes:
- Posted online at http://www.soyconnection.com/health_nutrition/pdf/ConsumerAttitudes2007.pdf, via online access, 12 pp.
12. A meta-analysis of social marketing campaigns to improve global conservation outcomes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Green, Kevin M. (author), Crawford, Brian A. (author), Williamson, Katherine A. (author), and DeWan, Amielle A. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10531
- Journal Title:
- Social Marketing Quarterly
- Journal Title Details:
- 25(1) 69-87
- Notes:
- 19 pages., via online journal., The rapidly increasing rate of biodiversity and habitat loss across the globe can be largely attributed to human behaviors. Conservation practitioners have struggled to influence behaviors through traditional awareness-raising efforts and been slow to adopt techniques from the behavioral sciences such as social marketing to change behaviors and improve conservation outcomes. We conducted a meta-analysis of 84 social marketing campaigns that applied the same theory of change for human behavior to disrupt patterns of destructive activities such as illegal hunting and overfishing. Questionnaires of more than 20,000 individuals across 18 countries measured changes in behavioral variables pre- and post-campaigns, including knowledge, attitudes, interpersonal communication, behavior intention, and behavior. For each campaign, we extracted data and validated data for behavioral variables, estimated mean effect sizes for each variable across all campaigns, and used path analysis to measure relationships among variables included in seven different models. On average, all behavioral variables increased significantly (p < .001) from 16.1 to 25.0 percentage points following social marketing campaigns. The full model used a combination of all variables and had the highest explained variation in behavior change (71%). Our results highlight the importance of (a) incorporating behavioral theory and social marketing into traditional conservation programs to address threats to biodiversity across the globe; (b) designing interventions that leverage a combination of community knowledge, attitudes, and communication about a behavior; and (c) facilitating more opportunities for interpersonal communication as a main driver of behavior change. We conclude with potential applications for practitioners interested in behavior change campaigns.
13. A new path forward for food brands losing trust
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
- Notes:
- 3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
14. A state-of-the-art review on facilitating sustainable agriculture through green fertilizer technology adoption: Assessing farmers behavior
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nadia Adnan (author), Shahrina Md Nordin (author), Mohamad Ariff Bahruddin (author), and Ahmad Hussen Tareq (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- International: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10291
- Journal Title:
- Trends in Food Science & Technology
- Journal Title Details:
- 86 : 439-452
- Notes:
- 14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
15. A study of student attitudes toward word processors in teaching news writing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reisner, Ann (author)
- Format:
- Research brief
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09707
- Notes:
- Dissertation, NCR-90 Collection, University of Illinois Office of Agricultural Communications Extension Education
16. ACE and research: The difference between "mere press agent" and strategic partner
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- North, Elizabeth (author) and Mississippi State University Association for Communication Excellence
- Format:
- Commentary
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10427
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 4 pages., Via online journal., ACE President Elizabeth Gregory North comments on JAC as evidence of the strong research tradition that is alive and well in ACE.
17. ADM identifies six ways food and beverage innovation is evolving in the face of COVID-19
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2020-08-28
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11809
- Notes:
- Online via AgriMarketing Weekly. 2 pages., Brief report of research by ADM among consumers. Findings identify "six behavioral shifts that will create opportunities for food and beverage manufacturers to gain market share in an increasingly uncertain business environment."
18. AGRICULTURE EXTENSION OFFICERS’ ATTITUDE AND READINESS IN USING INFORMATION AND COMMUNICATION TECHNOLOGY IN INDONESIA
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sutrisno Hadi, Purnomo (author), Ayu Intan, Sari (author), Shanti, Emawati (author), Endang Tri, Rahayu (author), and Rani Pane, Triaswati (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12218
- Journal Title:
- Russian Journal of Agricultural and Socio-Economic Sciences
- Journal Title Details:
- Vol.100(4)
- Notes:
- 5 pages., This research aimed to figure out the attitude and readiness of agriculture extension officers in using the Information and Communication Technology. Data collection was done through a survey with total sample 60 respondents. Data gained were primary data from questionnaire filling by respondents who were all extension officers in Food Security and Extension Implementation Agency. Data analyses used in this research were reliability and validity analysis, Fishbein’s Attitude Model, and regression analysis which continued with F and t test. The results of Validity and Reliability Test gave a valid outcome with rcal >0,3 and reliability value of α >0,6 in all variables. Fishbein’s Attitude Model test in all variables showed an answer from neutral to very positive data. Linear Regression Test resulted in an equation Y = -6,234+ 0,211 X1 + 0,213X2 + 0,550 X3 + 0,119 X4 + 1,252X5 + 0,665X6. The value of determination coefficient (R2) was 0,816 which meant that variable variance of Information and Communication Technology acceptance could be explained by data variance of extension officers’ attitude and readiness (farmer readiness, extension officers readiness, infrastructure, management support, culture support) in values of 81,6%. In F test, Fcal was = 44,683 and was significant in p < 0,05, which meant that the effects of extension officers’ attitude and readiness to Information and Communication Technology acceptance.
19. Ag groups release research measuring consumers' knowledge, perception of gene editing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
- Notes:
- 2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.
20. Agricultural trade publications and the 2012 Midwestern U.S. drought: A missed opportunity for climate risk communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- Netherlands: Elsevier Science BV
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
- Journal Title:
- Climate Risk Management
- Journal Title Details:
- 15 : 45-60
- Notes:
- 16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.
21. Agriculture sector struggles to wade through the molasses of public opinion
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dyck, Toban (author)
- Format:
- Commentary
- Publication Date:
- 2019-11-19
- Published:
- Canada: Financial Post, Toronto, Ontario, Canada.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11105
- Journal Title:
- Financial Post
- Notes:
- Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
22. Agroecology and the emergence of a post covid-19 agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Altieri, Miguel A. (author) and Ines Nicholls, Clara (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- International: Springer Nature
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11869
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 37(3) : 525-526 September 2020
- Notes:
- 2 pages, For years agroecologists have warned that industrial agri-culture became too narrow ecologically, highly dependent on outside inputs, and extremely vulnerable to insect pests, diseases, climate change and now as demonstrated by the COVID19 pandemic prone to a complete shut down by unforeseen crisis.Like never before, COVID19 has revealed how closely linked human, animal and ecological health are. As a power-ful systemic approach, agroecology reveals that the way we practice agriculture can provide opportunities for improv-ing environmental and human health, but if done wrongly, agriculture can cause major risks to health.
23. Americans give fairly high marks to their local news media, especially when journalists are seen as connected to the community
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D11536
- Notes:
- 7 pages., Online via publisher website., Findings from a survey conducted October 15-November 8, 2018.
24. Americans love meat: purchases and confidence reach record highs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shike, Jennifer (author)
- Format:
- Journal article
- Publication Date:
- 2021-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12155
- Journal Title:
- Pork
- Notes:
- Online from publication issue. 3 pages., Article summarizes findings of the 16th annual "Power of Meat" survey funded by the Food Industry Association (FMI) and the North American Meat Institute's (Meat Institute) Foundation for Meat and Poultry Research and Education. Focuses on beef, pork, and poultry consumption in the context of the COVID-19 pandemic.
25. Animals in advertising: Love dogs? Love the ad!
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
- Journal Title:
- Journal of Business Research
- Journal Title Details:
- 61
- Notes:
- 2008
26. Antibiotics issue may impact meatless movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fleck, Terry (author)
- Format:
- Research summary
- Publication Date:
- 2019-03-18
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10279
- Notes:
- 2 pages.
27. Are consumers willing to pay to reduce food waste?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grant, Kara (author), Gallardo, R. Katrina (author), and McCluskey, Jill J. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10391
- Journal Title:
- Choices
- Journal Title Details:
- 34(1) : 1-7
- Notes:
- Via UI subscription
28. Are smallholder farmers’ perceptions of climate variability supported by climatological evidence? Case study of a semi-arid region in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rapholo, Maropene Tebello (author) and Makia, Lawrence Diko (author)
- Format:
- Journal Article
- Publication Date:
- 2020-08-20
- Published:
- International: Emerald
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11860
- Journal Title:
- International Journal of Climate
- Journal Title Details:
- 4
- Notes:
- 15 pages, via online journal, Purpose Literature contends that not much is known about smallholder farmers’ perceptions of climate variability and the impacts thereof on agricultural practices in Sub-Saharan Africa and South Africa in particular. The purpose of this study is to examine the perceptions of smallholder farmers from Botlokwa (a semi-arid region in South Africa) on climate variability in relation to climatological evidence. Design/methodology/approach The study area is in proximity to a meteorological station and comprises mainly rural farmers, involved in rain-fed subsistence agriculture. Focus group discussions and closed-ended questionnaires covering demographics and perceptions were administered to 125 purposely sampled farmers. To assess farmers’ perceptions of climate variability, their responses were compared with linear trend and variability of historical temperature and rainfall data (1985-2015). Descriptive statistics were used to provide insights into respondents’ perceptions. Findings About 64% of the farmers perceived climate variability that was consistent with the meteorological data, whereas 36% either held contrary observations or were unable to discern. Age, level of education, farming experience and accessibility to information influenced the likelihood of farmers to correctly perceive climate variability. No significant differences in perception based on gender were observed. This study concludes that coping and adaption strategies of over one-third of the farmers could be negatively impacted by wrong perceptions of climate variability. Originality/value This study highlights discrepancies in perceptions among farmers with similar demographic characteristics. To guarantee sustainability of the sector, intervention by government and other key stakeholders to address underlying factors responsible for observed discrepancies is recommended.
29. As economic concerns recede, environmental protection rises on the public's policy agenda: partisan gap on dealing with climate change gets even wider
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2020
- Published:
- USA: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11394
- Notes:
- 9 pages., Via online., "For the first time, environmental protection rivals the economy among the public's top policy priorities" (for the president and Congress). Findings of a national survey among U.S. adults conducted January 8-13, 2020.
30. Assessing the social media use and needs of small rural retailers: implications for extension program support
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
31. Attitudes and professional development needs of school-based agricultural education teachers related to inclusion, diversity, and equity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wood, Matthew J. (author), Sorensen, Tyson J. (author), and Burrows, Michelle S. (author)
- Format:
- Journal article
- Publication Date:
- 2023-06-30
- Published:
- USA: American Association of Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12933
- Journal Title:
- Journal of Agricultural Extension
- Journal Title Details:
- V.64, N.2
- Notes:
- 18 pages, This study aimed to describe school-based agricultural education (SBAE) teachers' attitudes regarding inclusion, diversity, and equity (IDE) and prioritize the need for IDE-related professional development. A series of survey questions were used to describe the sample of SBAE teachers and their attitudes toward IDE and inclusive teaching practices. Most participants agreed that their programs should create an inclusive environment where all students can benefit from their program, have equal opportunities, and demographically mirror their school's student population. However, the profession remains split on whether there are problems with IDE and whether changes are needed. This response is likely the result of today's polarized culture. The Borich Needs Assessment Model was used to determine the perceived level of importance and ability of SBAE teachers regarding 11 professional development statements related to IDE. All professional development needs were assessed and ranked using mean weighted discrepancy scores (MWDS). The top three IDE-related professional development need areas among SBAE teachers were (a) tapping into students' lived experiences (cultural capital) when teaching, (b) identifying curriculum resources to enhance inclusivity, and (c) advocating for minority students.
32. Avian Influenza in Poultry: American Knowledge, Perceptions, and Responses
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hallman, William K. (author), Cuite, Cara L. (author), Condry, Sarah C. (author), Vata, Miranda (author), and Food Policy Institure
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30149
- Notes:
- Posted online at http://fpi.rutgers.edu/docs/pubs/2007_Avian%20_Influenza_in_Poultry.pdf
33. Better than chocolate: one thing consumers would love from the food industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research brief
- Publication Date:
- 2019-02-08
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10221
- Notes:
- 2 pages.
34. Beyond the marketing mix: modern food marketing and the future of organic food consumption
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dagevos, Hans (author)
- Format:
- Book chapter
- Publication Date:
- unknown
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29852
- Notes:
- Pages 255-270 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
35. Biotechnology not a "top of mind" concern for most grocery shoppers : food experts and opinion surveys say food biotechnology not an issue for U.S. shoppers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Council for Biotechnology Information
- Format:
- Online article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: C18836
- Notes:
- 2 pages
36. Burger thy neighbour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Torshizi, M. (author)
- Format:
- Paper
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
- Notes:
- 15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
37. C.O.NXT survey shows pandemic has not shaken consumer interest in food sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2021-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12179
- Notes:
- Online via AgriMarketing Update. 2 pages., Communications firm reports findings of an online survey of 750 consumers across the U.S.
38. COVID-19's impact on grocery shopping in just five weeks
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Markenson, Steve (author / Food Marketing Institute)
- Format:
- Research summary
- Publication Date:
- 2020-04-24
- Published:
- USA: Food Marketing Institute, Arlington, Virginia.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11748
- Notes:
- Online from Institute website. 2 pages., Summarizes findings of the FMI COVID-19 weekly tracking surveys among U.S. consumers during this early stage of the pandemic.
39. California ag survey gauges areas of concern for residents
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koger, Chris (author)
- Format:
- Survey report
- Publication Date:
- 2020-10-15
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11947
- Journal Title:
- Packer
- Notes:
- Online from publication. 1 page., Summary of a survey among residents in the Bay Area of California by the Grower-Shipper Association of Central California. Findings indicated that 77 percent of the respondents considered agriculture "most" or "very" important. A majority also appeared to understand issues that face frmers, including employment of guest workers through the H-2A program.
40. Can members’ WeChat engagement affect relational outcomes in community‐supported agriculture? empirical evidence from China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tan, Si (author) and Chen, Weiping (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10908
- Journal Title:
- Agribusiness
- Journal Title Details:
- 35: 36– 52
- Notes:
- 17 pages., via online journal., Members’ offline engagement is commonly believed to affect the producer–member relationship in community‐supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed‐method design to explore the impact of members’ WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment.
41. Cargill releases its latest survey on what consumers want
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-08-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10835
- Notes:
- Online via AgriMarketing Weekly. 2 pages.
42. Characteristics and Motivational Factors of American Equine Journalists
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowden, Zoe (author), Telg, Ricky W. (author), and Lundy, Lisa (author)
- Format:
- Journal article
- Publication Date:
- 2022-02-01
- Published:
- United States of America: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12438
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Issue 1 (2022)
- Notes:
- 22 pages, The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. Over 70% of equine journalists in this study participated in one to 10 professional developments in the last year, with social media management as the most frequently reported topic. Other frequently reported topics were marketing, journalistic writing, and magazine publication. Recommendations for practice include recruiting agricultural communications minor or certificate students from specialized programs such as animal science, equine science, equine studies, or livestock. Future research should consider the influence of pre-career experiences on equine journalist career motivations and skill development.
43. Charleston|Orwig releases results of study: "consumers' opinion of COVID's impact on food"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2020-08-31
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11754
- Notes:
- Online from AgriMarketing Weekly. 3 pages, Highlights from a national survey representing all age groups of U.S. consumers. Nearly one-half said they were concerned or extremely concerned about the safety and reliability of the food chain as a result of the coronavirus pandemic.
44. Charleston|Orwig study reports consumers' reaction to plant and lab based foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
- Notes:
- Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."
45. Citizens' perception of different aspects regarding German livestock production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rovers, Anja (author), Christoph-Schulz, Inken (author), and Brummer, Nanke (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11086
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(4) : 361-374
- Notes:
- Available online at www.centmapress.org, Using two different ranking procedures, main points of criticism as well as sideshows could be identified for fattening pigs, dairy cattle production, and laying hens
46. Citizens’ attitudes and perceptions towards genetically modified food in Chile: Special emphasis in CRISPR technology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tadich, Tamara (author) and Escobar-Aguirre, Sebastian (author)
- Format:
- Journal article
- Publication Date:
- 2021-06-21
- Published:
- International: Austral Unviersity Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12555
- Journal Title:
- Austral Journal of Veterinary Science
- Journal Title Details:
- Vol 54 (3)
- Notes:
- 12 pages, To date, there has been an increase in genome modification biotechnologies that improve production and food security but the process has not been accompanied by the delivery of information about them intended for citizens. This is essential considering that to achieve better health, food security and sustainability these biotechnologies need to be incorporated into production systems. This study aimed to explore perceptions and attitudes of Chilean citizens towards the use of genome modifications with an emphasis on transgenes and genome editing (CRISPR). An electronic questionnaire was applied, and afterwards the results were analysed through descriptive statistics, GLM, Spearman’s correlation and Wilcoxon Signed Rank test. A total of 702 questionnaires were analysed. High awareness of concepts such as transgenic and cloning was reported with CRISPR being the least known term. Most respondents perceived negative effects on health regarding the consumption of genetically modified products, with women having a significantly more negative attitude. Still, a high willingness to use CRISPR for improving animal and human health was reported. When comparing vegetable and animal products that underwent CRISPR or transgenes, the willingness to consume these products was higher for vegetables. The results show that changes in perception can be achieved after providing the definition of CRISPR and transgenic, therefore, consumer education seems to be essential. Science communication focused on making information about genome modification biotechnologies available to citizens could promote more positive attitudes and perceptions and facilitate their future implementation in the country.
47. Climate change conversation to shift dramatically, research shows
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
- Notes:
- Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.
48. Climate change in the American mind
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Leiserowitz, A. (author), Maibach, E. (author), Rosenthal, S. (author), Kotcher, J. (author), Bergquist, P. (author), Ballew, M. (author), Goldberg, M. (author), and Gustafson, A. (author)
- Format:
- Research summary
- Publication Date:
- 2019
- Published:
- USA: Yale Program on Climate Change Communication at Yale University and Center for Climate Change Communication at George Mason University.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11420
- Notes:
- 71 pages., Via Yale Program on Climate Change website., This report is based on findings from a nationally representative survey, March 29-April 8, 2019, among 1,291 U.S. adults. Findings provided detailed insights about current attitudes toward existence of global warming, causes of it, effects of it, level of concern, interactions and sources of information about it, and other aspects.
49. Communicating to and engaging with the public in regulatory science
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, Anthony (author), Parrino, Lucia (author), Vrbos, Domagoj (author), Nicolini, Giulia (author), Bucchi, Massimiano (author), Carr, Melanie (author), Chen, Junshi (author), Dendler, Leonie (author), Krishnaswamy, Kannan (author), Lecchini, Davide (author), Löfstedt, Ragnar (author), Patel, Michelle (author), Reisch, Lucia (author), Verloo, Didier (author), Vos, Ellen (author), Zollo, Fabiana (author), and Gallani, Barbara (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10820
- Journal Title:
- EFSA Journal
- Journal Title Details:
- 17(S1)
- Notes:
- 15 pages., via online journal., This paper presents selected highlights from the ‘Engaging with society’ session of EFSA's third Scientific Conference ‘Science, Food and Society’ (Parma, Italy, 18–21 September 2018). The social dimension for scientific advisory bodies largely concerns science communication and public engagement. The political, economic and technological transformation of contemporary societies is challenging conventional structures and approaches in these areas. The disintermediation of communication and the proliferation of misinformation, it is argued, herald the onset of the post‐truth society. A better understanding of the way individuals consume information today has led to the development of tools to guide mediators such as journalists and communication specialists in countering these trends. Public engagement can reinforce confidence in regulatory bodies and potentially contribute to the quality of the scientific process. Scientific advisory bodies in Europe have created strategies and mechanisms to engage the public that are designed to increase transparency and representativeness. To be effective, several engagement mechanisms are needed, although factors such as resource constraints, institutional culture and public/stakeholder attitudes may limit their development. In conclusion, a more vigorous role for social research is needed to place scientific risk assessment within broader socio‐economic and political contexts. Social science expertise can help to define more impactful public information strategies and to explore the potential opportunities that engaged stakeholders and citizens can make to sustain and strengthen regulatory science.
50. Communication slides
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrnes, Francis C. (author)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes10 Document Number: D09099
- Notes:
- 15 slides and 2 pages of notes., Francis C. Byrnes Collection
51. Community engagement and the promotion of sustainable diets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ramsing, Rebecca (author), Chang, Kenjing Bryan (author), Hendrickson, Zoe Mistrale (author), Xu, Zhe (author), Friel, Madison (author), and Calves, Ellen (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12168
- Journal Title:
- Journal of Agriculture, Food Systems and Community Development
- Journal Title Details:
- Vol 10 No 2 (2021)
- Notes:
- 25 pages, Decreasing the consumption of meat and dairy has been identified as an effective strategy for protecting the health of humans and the planet. More specifically, transitioning to diets that are lower in animal-source foods and higher in fruits, vegetables, legumes, and whole grains offers a promising opportunity to better align consumer behaviors with contemporary nutritional and ecological goals. However, given the limited understanding of how these changes in dietary behaviors can be best promoted, there is a need to explore the merits of community-based approaches to meat reduction and their capacity to advance more sustainable practices of eating at the individual, household, and community levels. To address this gap in the literature, we surveyed more than 100 American households participating in a communitywide, 12-week-long Meatless Monday challenge and tracked the changes in their knowledge, attitudes, beliefs, and food choices over a nine-month period. The case study provided herein highlights a number of key findings from our evaluation. Most notably, our results demonstrate the value of community-based efforts in initiating and maintaining dietary behavior change and provide preliminary insights into the unique roles of multilevel interventions and diverse stakeholder engagement in promoting healthier, more sustainable diets.
52. Connect to the real world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, Mark (author)
- Format:
- Editorial
- Publication Date:
- 2021-04
- Published:
- USA: Cooperative Communicators Asociation, Bellefonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12190
- Journal Title:
- CCA Connect
- Notes:
- Online from publisher via membership. 2 pages., "In my view, people were placed upon this earth to be a part of nature, not apart from it. I believe that God expects us to appreciate its majesty, utilize its renewable resources wisely, and pass its treasures along to our children and grandchildren. It is our responsibility to serve as conscientious stewards of those, perhaps the greatest of His gifts, rather than to ignore it, keep it at arm's length, and to leave its care to somebody else or to some government agency."
53. Construction and validation of a psychometric scale to assess extension agents’ beliefs about extension and innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author), Beramendi, Maite (author), and University of La Cuenca del Plata Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) School of Psychology, University of Buenos Aires
- Format:
- Online journal article
- Publication Date:
- 2019-07-24
- Published:
- Argentina: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10880
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(5) : 318-399
- Notes:
- 18 pages, online journal article, Purpose This article aims at designing and validating a psychometric scale to assess extensionists’ and advisors’ beliefs about extension and innovation. Design/Methodology/approach The scale was developed by drawing upon results from a previous empirical research as well as insights from a literature review on extension and innovation approaches. The theoretical framework used to write the items was validated by 12 international experts from 11 countries. 608 Argentine extension workers completed the questionnaire. Replies were analysed using Exploratory and Confirmatory Factor Analysis. Findings The scale has a good fit and satisfactory level of internal consistency. Five factors were identified: Dialogue and horizontal coordination; Transfer of technology; Blame on farmers; Participatory, farmer-led extension; and Self-critical attitude. Practical implications The scale has multiple and different uses, including research, theory development, institutional practice, diagnosis, and teaching. Theoretical implications Results show that a horizontal, facilitative extension approach shares a common epistemology, as well as underlying values and assumptions, with territorial development and with an innovation systems perspective, and that both contrast with a traditional transfer of technology approach. Nonetheless, practitioners would not tend to see these two contrasting perspectives as contradictory but as complementary. Originality/Value The scale is the first validated psychometric instrument, based on an ample theoretical framework, that allows for a quantitative assessment of beliefs about extension and innovation.
54. Consumer acceptance of raw apples treated with an antibacterial solution designed for home use
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McWatters, K. H. (author), Doyle, M. P. (author), Walker, S. L. (author), Rimal, A. P. (author), and Venkitanarayanan, K. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 118 Document Number: C13452
- Journal Title:
- Journal of Food Protection
- Journal Title Details:
- <65(1): 106-110>
- Notes:
- 5 p.
55. Consumer attitudes towards beef and acceptability of enhanced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Robbins, K. (author), Jensen, J. (author), and Homco-Ryan, C. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C17986
- Journal Title:
- Meat Science
- Journal Title Details:
- 65(2003): 721-729
- Notes:
- 9 p.
56. Consumer attitudes towards production diseases in intensive production systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Clark, Beth (author), Panzone, Luca A. (author), Stewart, Gavin B. (author), Kyriazakis, Ilias (author), Niemi, Jarkko K. (author), Latvala, Terhi (author), Tranter, Richard (author), Jones, Philip (author), and Frewer, Lynn J. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01-10
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10240
- Journal Title:
- PLoS ONE
- Journal Title Details:
- 14(1)
- Notes:
- Many members of the public and important stakeholders operating at the upper end of the food chain, may be unfamiliar with how food is produced, including within modern animal production systems. The intensification of production is becoming increasingly common in modern farming. However, intensive systems are particularly susceptible to production diseases, with potentially negative consequences for farm animal welfare (FAW). Previous research has demonstrated that the public are concerned about FAW, yet there has been little research into attitudes towards production diseases, and their approval of interventions to reduce these. This research explores the public’s attitudes towards, and preferences for, FAW interventions in five European countries (Finland, Germany, Poland, Spain and the UK). An online survey was conducted for broilers (n = 789), layers (n = 790) and pigs (n = 751). Data were analysed by means of Kruskal-Wallis ANOVA, exploratory factor analysis and structural equation modelling. The results suggest that the public have concerns regarding intensive production systems, in relation to FAW, naturalness and the use of antibiotics. The most preferred interventions were the most “proactive” interventions, namely improved housing and hygiene measures. The least preferred interventions were medicine-based, which raised humane animal care and food safety concerns amongst respondents. The results highlighted the influence of the identified concerns, perceived risks and benefits on attitudes and subsequent behavioural intention, and the importance of supply chain stakeholders addressing these concerns in the subsequent communications with the public.
57. Consumer expectations high for sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Research summary
- Publication Date:
- 2020-12-17
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11995
- Journal Title:
- Packer
- Notes:
- Online via subscription. 5 pages., Review of results of survey research among U.S. consumers by Aimpoint Research for The Packer.
58. Consumer perceptions of green industry retailers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
- Format:
- Journal article
- Publication Date:
- 2019-03-26
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
- Journal Title:
- HortTechnology
- Journal Title Details:
- 29(2) : 213-222
- Notes:
- 10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.
59. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
- Journal Title:
- Drovers
- Notes:
- Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."
60. Consumer trends and attitudes to functional foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mattas, Konstadinos (author), Galanopoulos, Konstantinos (author), Karelakis, Christos (author), and Zevgitis, Panagiotis (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11507
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- : 1-29
- Notes:
- 29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.
61. Consumers may decide the future of U. S. citrus
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-02-14
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10313
- Notes:
- 2 pages., University of Illinois at Urbana-Champaign., Researchers report consumer research indicating that the "future of U. S. citrus may hinge on consumer acceptance of genetically modified food."
62. Consumers voice concerns about food safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bunce, Emily (author)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11640
- Notes:
- 4 pages., Online from G&S Business Communications, New York City, New York. 4 pages., "A new consumer intelligence survey fielded by G&S Communications found Americans are changing their consumption behaviors and their perceptions of the food supply chain as a direct result of the coronavirus. From food safety and quality to availability and affordability, people are beginning to think differently about where their food comes from and the significance of the nation's farming infrastructure."
63. Consumers' Evaluations of Genetically Modified Food Messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.
64. Consumers' evaluation of animal welfare labels on poultry products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1) Article 1
- Notes:
- Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
65. Consumers’ attitudes towards animal suffering: a systematic review on awareness, willingness and dietary change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fonseca, Rui Pedro (author) and Sanchez-Sabate, Ruben (author)
- Format:
- Journal Article
- Publication Date:
- 2022-12
- Published:
- Switzerland: Multidisciplinary Digital Publishing Institute (MDPI)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12781
- Journal Title:
- International Journal of Environmental Research and Public Health
- Journal Title Details:
- Volume 19, Issue 23
- Notes:
- 23pgs, Planetary and human health depend on Westerners’ ability to reduce meat consumption. Meat production degrades the environment while excessive meat intake is associated with cancer and cardiovascular disease, among others. Effective reasons and motivations are needed for consumers to change their diet. The fact that modern animal agriculture inflicts a great deal of pain on animals from their birth to their slaughter, animal welfare/suffering may drive consumers to curtail their meat consumption. This systematic review examined a total of 90 papers to ascertain consumers’ awareness of the pain animals experience in animal agriculture, as well as consumer attitudes towards meat reduction due to animal welfare. Results show that consumers have low awareness of animal agriculture. Awareness of animal agricultural practices and animal sentience is associated with increased negative attitudes towards animal suffering. Animal suffering due to farming practices, transportation, slaughter, and animal sentience are factors that may encourage a reduction in meat consumption, and even dietary change in the short term. There is also evidence that animal suffering may be a more compelling motivation for consumers’ willingness to change their diet than for health or environmental reasons. Therefore, increasing consumers’ awareness of animal suffering in meat production is paramount to contributing to reduced pressure on the environment and improved human health. © 2022 by the authors.
66. Coronavirus triggers consumers' guilty pleasures
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2020-03-16
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11433
- Notes:
- 3 pages., Online from publisher., Report from the Consumer Trust Insights Council indicates that beyond shoppers' emphasis on supplies of canned and frozen supplies of food during this global disease outbreak, "there's something else folks are buying during their supply runs - guilty pleasures." Those take the form of treats like chocolate, cookies and beverages, "...little indulgences to bring them joy during anxious times."
67. Distinguishing scientific knowledge: the impact of different measures of knowledge on genetically modified food attitudes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rose, Kathleen M. (author), Howell, Emily L. (author), Su, Leona Yi-Fan (author), Xenos, Michael A. (author), Brossard, Dominique (author), and Scheufele, Dietram A. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10600
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 28(4), 449–467
- Notes:
- 19 pages., via online journal., The impact of knowledge on public attitudes toward scientific issues remains unclear, due in part to ill-defined differences in how research designs conceptualize knowledge. Using genetically modified foods as a framework, we explore the impacts of perceived familiarity and factual knowledge, and the moderating roles of media attention and a food-specific attitudinal variable (food consciousness), in shaping these relationships. Based on the differential effects on “negative attitudes” toward genetically modified foods, we provide further evidence that the measures of knowledge are separate concepts and argue against a one-dimensional view of scientific knowledge. We discuss implications for understanding the relationship between knowledge and science attitudes.
68. Do consumers’ values and attitudes affect food retailer choice? Evidence from a national survey on farmers’ market in Germany
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cicia, Gianni (author), Furno, Marilena (author), and Del Giudice, Teresa (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-04
- Published:
- United States: Springer Link
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12506
- Journal Title:
- Agricultural and Food Economics
- Journal Title Details:
- 9 (3)
- Notes:
- 21 pages., New trends in food consumption are shaping consumers’ preferences and buying behavior. Non-traditional food retailing and short supply chains (SSCs) are offering bundles of attributes that fit the needs of larger consumers’ segments. Several studies have analyzed factors affecting the choice of traditional and non-traditional food retailing. Very few, however, are those studies that analyze the predictive role of human values and attitudes on the choice of traditional and non-traditional food retailing and supply chains. Usually, due to the low percentage of consumers involved in SSC, analyses of consumer behavior have been conducted using convenience samples. This study, based on online questionnaires submitted to a representative sample composed by 1009 German consumers, tests the hypothesis that the frequency of purchases at farmers’ markets is related to human values: attitude toward the industrialized food market and attitude toward the environment. The econometric approach here implemented computes the model on average and in the tails of the dependent variable, frequency of purchases at farmers’ market, thus investigating the model in a representative sample even where the percentage of non-traditional food retailing consumers is low, as occurs in the tails for low/high frequency of purchases. The questionnaire included the Schwartz value survey, attitudes toward environment and attitude toward industrialized food market, and self-reported estimates of the frequency of buying at farmers’ market. Results suggest that the frequency of buying at farmers’ markets is hierarchically related to attitudes and values. The frequency of purchases at farmers’ markets is negatively related to industrialized food attitudes and positively related to pro-environment attitudes. Attitudes are in turn affected by values: self-transcendence has a positive impact on pro-environment attitude and the reverse is true for conservation. Furthermore, these relationships are not constant in the sample: they change according to the selected frequency of purchases.
69. Earth Day at 50: the world's satisfaction with the environment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Survey report
- Publication Date:
- 2020
- Published:
- International: Gallup, Inc., Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11646
- Notes:
- 8 pages., Results of Gallup World Poll 2019. Online from publisher., "On the 50th anniversary of Earth Day, Gallup offers a snapshot of how satisfied people in 145 countries and areas around the world were in 2019 with their efforts to preserve the environment and with the quality of their air and water."
70. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online journal article
- Publication Date:
- 2019-03-13
- Published:
- Frontiers Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
- Journal Title:
- Frontiers in Psychology
- Journal Title Details:
- 10
- Notes:
- 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
71. Environmental policy preferences and economic interests in the nature/agriculture and climate/energy dimension in the netherlands
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Otjes, Simon (author) and Krouwel, André (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12770
- Journal Title:
- Rural Sociology
- Notes:
- 35pgs, The idea that citizens' support for environmental policies depends on their economic interest and the community that one lives in, has been debated extensively in the environmental attitudes literature. However, this literature has not differentiated between separate policy dimensions that concern measures that affect specific groups in different ways. This paper differentiates between a nature/agriculture dimension that divides those who prioritize the agrarian interest from those who prioritize the protection of nature and a climate/energy dimension that divides those who prioritize industrial interest from those who prioritize fighting climate change, using a new survey in the Netherlands (N = 11,327). This two-dimensional model meets three criteria: scalability, validity, and utility. Scalability is shown by factor analysis and Mokken scaling. Validity is shown by regression analyses that show that whether one lives in a rural or an urban community predicts one's position on the nature/agriculture dimension and that one's financial security predicts one's position on the climate/energy dimension. The utility is shown by regression analyses where the two dimensions are used to predict voting behavior. The Green Party voters favor nature and climate protection, the Liberal Party voters have the opposite views, the Christian-Democrats favor agricultural interests and the Freedom Party favor industrial interests.
72. Europeans remain skeptical about GM crops
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16098
- Notes:
- 1 p.
73. FDA's food safety and nutrition survey 2019 survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lando, Amy (author / U.S. Food and Drug Administration), Verrill, Linda (author / U.S. Food and Drug Administration), and Wu,Fanfan (author / U.S. Food and Drug Administration)
- Format:
- Research summary
- Publication Date:
- 2021-03
- Published:
- USA: U.S. Food and Drug Administration
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12132
- Notes:
- Online from publisher., National probability consumer survey designed to assess consumers' awareness, knowledge, understanding, and self-reported behaviors relating to a variety of food safety and nutrition-related topics. 76 pages. This printed research summary includes only the table of contents, executive summary, key findings regarding food safety and nutrition, and methodology used.
74. Facebook, contestation and poor people's politics: spanning the urban-rural divide in Cambodia?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hughes, Caroline (author) and Eng, Netra (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Cambodia: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 25 Document Number: D10541
- Journal Title:
- Journal of Contemporary Asia
- Journal Title Details:
- 49(3) : 365-388
- Notes:
- 25 pages., via online journal, Rural internet use, although still limited, is growing, raising the question of how rural people are using social media politically. As a vehicle of communication that permits the rapid transmission of information, images and text across space and connections between dispersed networks of individuals, does technological advance in rural areas presage significant political transformations? This article investigates this question in the light of a poor result for the Cambodian People’s Party in the 2013 elections, and the subsequent banning of the main opposition party, before the 2018 elections. Expanding internet use in rural areas has linked relatively quiescent rural Cambodians for the first time to networks of information about militant urban movements of the poor. Rural Cambodians are responding to this opportunity through strategies of quiet encroachment in cyberspace. This has had real effects on the nature of the relationship between the dominant party and the rural population and suggests the declining utility of the election-winning strategy used by the party since 1993. However, the extent of this virtual information revolution is limited, since neither the urban nor rural poor are mapping out new online political strategies, agendas or identities that can push Cambodia’s sclerotic politics in new directions.
75. Factors affecting Trinidad farmers predisposition to pay for agricultural extension services
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Patterson, Asisha (author) and Ganpat, Wayne G. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Trinidad
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11656
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 1-9
- Notes:
- 9 pages., Financial challenges facing the public extension system in Trinidad prompted researchers to assess the attitude of vegetable farmers about paying for extension services. Findings of a survey among farmers indicated there is an opportunity to introduce payment.
76. Falling into the trap of partisanship will only deepen the divide between farmers and city dwellers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dyck, Toban (author)
- Format:
- Commentary
- Publication Date:
- 2019-11-04
- Published:
- Canada: Financial Post, Toronto, Ontario, Canada.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11104
- Journal Title:
- Financial Post
- Notes:
- Via online. 4 pages., "Our industry won't be the best it can be if we act like bullies, abandon decorum and vent against our leaders."
77. Farm Journal survey reports technology investments producers want to make
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2021-03
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12188
- Notes:
- Online via AgriMarketing Update. 2 pages., Summary of results from a Farm Journal Pulse Poll asking farmers what farm technology they wish to invest in first if they were to win the lottery. The top choice was variable-rate application technology with 31% of the responses (out of a total of 577 farmers). Four other technologies ranked lower.
78. Farm Listeners Veto Technical Talks
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Worcester, Chuck (author / WMT Farm Service Director)
- Format:
- Article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30387
- Notes:
- No Date
79. Farmer's opposition to GM eases
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News article
- Publication Date:
- unknown
- Published:
- Australia: Australia Broadcasting Corporation Sydney, Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19490
80. Farmer;s motivation to adopt sustainable agricultural practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Menozzi, Davide (author), Fioravanzi, Martina (author), and Donati, Michele (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08768
- Journal Title:
- Bio-based and Applied Economics
- Journal Title Details:
- 4(2) : 125-147
81. Farmers as conservation custodians: links between perception and practice
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Macdonald, D.W. (author) and Johnson, P.J. (author)
- Format:
- Book chapter
- Publication Date:
- unknown
- Published:
- UK
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25333
- Notes:
- Pages 2-16 in Fran Tattersall and Will Manley (eds.), Conservation and conflict: mammals and farming in Britain. Linnean Society Occasional Publications 4. Westbury Publishing, West Yorkshire, England. 261 pages., Authors synthesize the results of surveys conducted among UK farmers during 1981 and 1998.
82. Farmers expect rapid growth for plant-based meat, but don't like it
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abbott, Chuck (author)
- Format:
- Journal article
- Publication Date:
- 2021-03
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12149
- Journal Title:
- Successful Farming
- Notes:
- Online via AgriMarketing Weekly. 3 pages., Based on findings of the Ag Economy Barometer poll by Purdue University. Responses by farmers indicating they expect the market share of plant-based alternatives to beef, pork, and chicken will grow rapidly. Most said they would not grow crops for processing into a meat alternative, even if offered a contract.
83. Farmers finding benefits to cover crop adoption: soil health partnership
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Spiegel, Bill (author)
- Format:
- Journal article
- Publication Date:
- 2020-07-10
- Published:
- USA: Meredith Corporation, Des Moines, Iowa
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11763
- Journal Title:
- Successful Farming
- Notes:
- Online from publisher. 3 pages., In 2019 cover crop report, SHP dives into cover crop adoption practices. Summary of findings from a survey among 80 farmers in 11 states in the Soil Health Partnership network.
84. Farmers' Perceived Costs of Wetlands: Effects of Weland Size, Hydration, and Dispersion
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fox, John A. (author), Gelso, Brett R. (author), and Peterson, Jeffery M. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA: Blackwell Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26413
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- DOI: 10.1111/j.1467-8276.2007.01056.x
- Notes:
- OnlineEarly
85. Farmers' preferences for grassland restoration: evidence from France
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ben-Othmen, Marie Asma (author) and Ostapchuk, Mariia (author)
- Format:
- Paper
- Publication Date:
- 2019-05
- Published:
- France
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10583
- Notes:
- 16 pages., Paper presented at the 172nd European Association of Agricultural Economists Seminar,"Agricultural policy for the environment or environmental policy for agriculture?" Brussels, Belgium, May 28-29, 2019., via database., Results of this study indicate that environmental consideration is not the key factor behind farmers' preference involving land restoration programs. The financial component remains the main incentive.
86. Five of the valued lessons I've learned from NAFB members
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, Jim (author)
- Format:
- Commentary
- Publication Date:
- 2019-08-06
- Published:
- USA: National Association of Farm Broadcasting, Platte City, Missouri
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11035
- Journal Title:
- Airing on the Side of Agriculture
- Notes:
- Via online issue., Invited thought piece from the periodical.
87. Food Safety and Consumer Confidence - What's making the news
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Muirhead, Sarah (author) and National Agri-Marketing Association
- Format:
- Presentation
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26672
- Notes:
- Powerpoint presentation at the 2007 Agribusiness Forum in Kansas City, Missouri, November 13-14, 2007. 39 slides.
88. Food safety concerns drive US organic food sales -study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- USA: Mintel
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22243
- Notes:
- Dow Jones
89. Food safety: consumer trends, habits, attitudes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2020
- Published:
- USA: International Food Information Council, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11972
- Notes:
- Summary of survey research among 1,000 adults, July 10-13, 2020. Obtained online from publisher website. 24 pages.
90. Food trends for 2021
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2021-01-06
- Published:
- USA: International Food Information Council, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12082
- Notes:
- Online from the IFIC organization. 5 pages., "2021 food trends: from our eating and purchasing habits for food safety, COVID-19 still looms large on food decisions and health goals." Summary of findings from the 2020 Food and Health Survey conducted by IFIC.
91. For Armstrong: broadcasting is pursuit of a dream
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Armstrong, Max (author / WGN, Chicago, Illinois)
- Format:
- Journal article
- Publication Date:
- 2019-09-05
- Published:
- USA: National Association of Farm Broadcasting, Platte City, Missouri
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10843
- Journal Title:
- Airing on the Side of Agriculture
- Notes:
- 2 pages., Via online., Veteran farm broadcaster's "reflections about this business and how grateful he is for his various opportunities."
92. Forest ownership changes in Europe: State of knowledge and conceptual foundations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weiss, Gerhard (author), Lawrence, Anna (author), Hujala, Teppo (author), Lidestav, Gun (author), Nichiforel, Liviu (author), Nybakk, Erlend (author), Quiroga, Sonia (author), Sarvašová, Zuzana (author), Suarez, Cristina (author), and Živojinović, Ivana (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04-09
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10353
- Journal Title:
- Forest Policy and Economics
- Journal Title Details:
- 99 : 9-20
- Notes:
- 10 pages., Via online journal., Forest ownership is changing in Europe. Reasons include recent institutional changes in Eastern Europe, changing lifestyles of non-agricultural owners and afforestation. At present, there is little comparative analysis across Europe, and the implications that these changes have for forest management and for the fulfilment and redefinition of policy objectives have not been addressed systematically. This paper has been developed in the framework of a European research network on forest ownership change, based on conceptual work, literature reviews and empirical evidence from 28 European countries. It aims to provide an overview of the state of knowledge, to discuss relevant issues and provide conceptual and practical foundations for future research, forest management approaches, and policy making. In particular, it discusses possible approaches for classifying forest ownership types and understandings of “new” forest ownership. One important insight is that the division into public and private forests is not as clear as often assumed and that an additional category of semi-public (or semi-private) forms of forest ownership would be desirable. Another recommendation is that the concepts of “new forest owners” vs. “new forest owner types” should be differentiated more consciously. We observe that, in research and policy practice, the mutual relations between forest ownership structure and policies are often neglected, for instance, how policies may directly and indirectly influence ownership development, and what different ownership categories mean for the fulfilment of policy goals. Finally, we propose that better support should be provided for the development of new, adapted forest management approaches for emerging forest owner types. Forest ownership deserves greater attention in studies dealing with forest policy or forest management.
93. G&S Communications' study shows human rights, worker equity grow more influential in consumer purchasing decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-09-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10894
- Notes:
- Online via AgriMarketing Weekly. 2 pages., Summary of findings in a recent "Sense and Sustainability" study among 1,330 U.S. adults.
94. GM dilemmas: consumers and genetically modified foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online article
- Publication Date:
- unknown
- Published:
- UK: UK Consumers' Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18715
95. Gene Editing Versus Gene Modification: Awareness, Attitudes and Behavioral Intentions of Lithuanian Consumers, Producers, and Farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Basinskiene, Loreta (author) and Seinauskiene, Beata (author)
- Format:
- Journal article
- Publication Date:
- 2021-07-01
- Published:
- Italy: The Italian Association of Chemical Engineering
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12507
- Journal Title:
- Chemical Engineering Transactions
- Journal Title Details:
- Vol. 87
- Notes:
- 6 pages., Gene editing (GE) and gene modification (GM) technologies demonstrate noticeable differences. GE technologies introduce changes in DNA, which are intrinsic to the species, while GM technologies incorporate changes from foreign species. The potential benefits of GE have been highlighted in a number of recent scientific studies, pointing to the opportunities that are opening up in addressing the food availability problems as a result of the growing world population. However, the implementation of GE technology in food production would rely on public awareness, acceptance, and attitudes toward genetically modified and genetically edited food products. Based on the Theory of Reasoned Action (TRA), we surveyed Lithuanian consumers, farmers, and producers for their awareness, attitudes, and behavioural intentions towards GM and GE food. The 251 consumers, 50 farmers, and 56 food producers participated in the survey. Consistent across all samples (consumers, farmers, and producers, respectively), GM technology-related products’ self-assed awareness was significantly higher than the level of self-assed awareness of GE products. Awareness of GEO in all samples is relatively low. The level of support for GMO and GEO is also low in all groups of respondents. All groups – consumers, farmers, and producers – are less negative about food produced from GE than from GM raw materials. There was a statistically significantly higher overall likelihood for future use of GEO than the GMO. Producers would be less likely than consumers and farmers to use GMOs in the future. The same inclinations are observed with regard to GEO, with statistically significant differences in the sample of consumers, farmers, and producers.
96. Growing consumer interest driving social responsibility movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nickle, Ashley (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12125
- Journal Title:
- Packer
- Notes:
- Online from publication. 3 pages., Report of a conversation with Hugo Hays, global director of compliance and food safety for international banana firm, Fyffes.
97. Hemp There it Is: Examining Consumers’ Attitudes Toward the Revitalization of Hemp as an Agricultural Commodity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rampold, Shelli D. (author), Brym, Zachary (author), Kandzer, Michaela (author), and Baker, Laurie (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12423
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105 Issue 4
- Notes:
- 20 pages., This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived personal relevance of legalized hemp cultivation and production. A strong association between hemp and marijuana was also observed in both the quantitative and qualitative findings, and respondents indicated some confusion regarding the mind-altering properties of marijuana compared to hemp. As such, a key recommendation is that early communication messages and strategies be tailored toward educating the public on differences in the uses and psychoactive properties of hemp and marijuana. Future research is needed to identify other key messages needed to enhance public understanding of hemp, as well as the best methods of delivering such. Future research should be conducted with other hemp stakeholders, including policymakers, hemp license-holders, and other farmers and industry members to reconcile potential differences in key stakeholder perceptions and enhance the future viability of the industrial hemp market.
98. How different consumer groups with distinct basic human values gather, seek and process information on meat topics: the case of the German Animal Welfare initiative
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hirsch, Darya (author), Meyer, Christian H. (author), Massen, Cristina (author), and Terlau, Wiltrud (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11082
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(1) : 100-113
- Notes:
- Available online at www.centmapress.org, Results showed that depending on expressed meta-values, respondents had different specific information sources and needs. Online sources were rarely mentioned, the majority of consumers referred to brochures, flyers and interpersonal contacts.
99. How to develop an appetite for insects
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Klein, JoAnn (author) and The New York Times
- Format:
- Online article
- Publication Date:
- 2019-09-26
- Published:
- United States: The New York Times
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10952
- Notes:
- 3 pages, online article
100. Ideological attitudes on environmental attitudes of gatekeepers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Niazi, Tarique (author)
- Format:
- study summary
- Publication Date:
- unknown
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09891
- Notes:
- NCR-90 Collection, University of Wisconsin, 1 page.