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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term food Journal Title Advertising Age

    17. Catfish, for one, is rising to the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McGrath, Roger (author)
    Format:
    Journal article
    Publication Date:
    1982-10-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18427
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(43) : M-10-11, M-14-16
    Notes:
    Catfish producers trying to advance catfish from a dish favored in the South and lower Midwest to the national market.

    29. Food Lion injured, panel says, but journalism takes bigger hit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crain, Lance (author)
    Format:
    Journal article
    Publication Date:
    1997-05-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05897
    Journal Title:
    Advertising Age
    Journal Title Details:
    68(19) : 44
    Notes:
    Report of a panel discussion about the ABC-TV hidden camera investigation of the Food Lion grocery chain.

    30. Food growers raising bumper ad budgets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Janet (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08495
    Journal Title:
    Advertising Age
    Journal Title Details:
    56(72) : 98 Midwest Edition
    Notes:
    James F. Evans Collection, "In response to waning consumption, many US commodity producers are seekkng to increase their expenditures on generic food advertising. The American Egg Board, believing its $5-million "incredible edible egg" campaign slowed the country's egg-eating decline, has requested the US Department of Agriculture to consider a refundable assessment of $24 for advertising and research. The dairy industry already has an assessment program that pours $200 million into its promotional budget, and both beef and pork producers are awaiting action by Congress that would enlarge their mandatory assessments. Smaller groups with promotional interests include beekeepers, watermelon growers and potato producers. Regional boards, including Florida orange growers and Washington Apple Commission are pursuing promotional campaigns. Foods that are criticized by nutritionists are advertising challenges; however, the National Livestock and Meat Board is attempting to show how meat can fit into a healthy diet."

    32. Food isn't bought for nutrition, Senate told

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1969-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 2, 8
    Notes:
    Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."

    35. Forced speech

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Commentary
    Publication Date:
    2001-07-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22222
    Journal Title:
    Advertising Age
    Journal Title Details:
    72(27) : 14
    Notes:
    Comments on the U.S. Supreme Court ruling that mushroom growers can opt out of the Mushroom Council's advertising program.

    37. Grocery marketing: store's selection goes far beyond groceries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wylie, Kenneth (author)
    Format:
    Journal article
    Publication Date:
    1985-04-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18442
    Journal Title:
    Advertising Age
    Journal Title Details:
    56(30) : 40
    Notes:
    Describes approach of Willey's (Greensboro, Vermont), a "country store" that does an annual business of $1 million.

    41. Look out for coming scandal in surging organic foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weiss, E.B. (author)
    Format:
    Journal article
    Publication Date:
    1971-12-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21580
    Journal Title:
    Advertising Age
    Journal Title Details:
    42(49) : 44
    Notes:
    Author predicts that organic food - and natural cosmetics - will come under greater regulation. "Organic farms will be certified and inspected regularly. There will be regs in packaging and marketing."

    44. Marketing flows at Land O' Lakes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neiman, Janet (author)
    Format:
    Journal article
    Publication Date:
    1981-02-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(8) : 4, 80
    Notes:
    Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.

    46. Mass-market confusion: now fat is good for you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neff, Jack (author)
    Format:
    Journal article
    Publication Date:
    2005-05-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22223
    Journal Title:
    Advertising Age
    Journal Title Details:
    76(17) : 3
    Notes:
    Latest in more than a decade of conflicting pronouncements from the government and other researchers regarding obesity, alcohol, carbohydrates, exercise and health.

    48. McD's, Subway attack avian-flu panic head-on; with $50B at risk, poultry players plot safety efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    MacArthur, Kate (author)
    Format:
    Article
    Publication Date:
    2006-05-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24396
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 1
    Notes:
    Crain Communications via LexisNexis Academic. 2 pages.

    68. Stonyfield Farm serves first national campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    2000-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18447
    Journal Title:
    Advertising Age
    Journal Title Details:
    71(1) : 4
    Notes:
    Case example of growth in marketing of natural food products. Local natural yogurt marketer beginning to advertise nationally.

    70. Total U.S. ad spending by category and media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1993-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06347
    Journal Title:
    Advertising Age
    Journal Title Details:
    64(41) : 8
    Notes:
    1991-1992 data, by category (including "food" and "horticulture and farming." Based on data from 100 leading national advertisers.

    73. Where the trends are in foods marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mahany, Gene (author / Merchandising services, Needham, Harper & Steers, Chicago)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08494
    Journal Title:
    Advertising Age
    Journal Title Details:
    1981 (January 12) : 44
    Notes:
    James F. Evans Collection

    74. Yale study: fast feeders still on the hook for kids' health: report says McD, BK advertised less, but ad spend to kids increased overall

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Maureen (author)
    Format:
    Journal article
    Publication Date:
    2013-11-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02734
    Journal Title:
    Advertising Age
    Notes:
    Via online. 6 pages.

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