Nonbranded items hold record shares

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08391
    Journal Title:
    Advertising Age
    Journal Title Details:
    April 19, 1982 : 36
    Subject Term:
    buying behavior, consumers, food, and marketing techniques
    Notes:
    Evans, AgComm teaching

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