National food ads rate lower than retailer ads with public

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-04-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21579
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(14) : 32
    Subject Term:
    advertising, consumer attitudes, consumers, food, public attitudes, retail, and retail promotion

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