7 pages, With the growing needs of society for food safety and quality, as well as habitat protection, soil and water quality improvement, the role of eco-innovations in agriculture can be considered to provide ecosystem services and environmental protection. The attention paid by institutions to food safety and quality encourages innovative solutions. The aim of this paper is to present the attitudes of farmers to implement eco-innovative solutions such as organic farming and agri-environmental practices. A survey was conducted among 64 organic farmers dealing with perennial crops, pastures, and beekeeping in Bulgaria. The data from the survey was used to build logistic regression to analyze the factors affecting the decisions to implement eco-innovative solutions. The results reveal that three most important factors affect willingness to adopt eco-innovations are: positive perception of the impact of eco-innovation on environment quality, positive change in income as a result of organic farming, and adequate state policy and regulation of the agricultural sector.
