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From how consumers categorize natural food to their buying methods: a comparative study between France and Israel

Agricultural Communications Documentation Center (ACDC)
Mathiot, Louis (main author)
Journal article
Publication Date:
International: AgEcon
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, buying behavior, concepts, consumers, farming methods, food, food safety, image, Israel, natural resource management, perceptions, social factors, socio-economic aspects, food industry, food production, trust, food systems, natural, cultural, France (Europe), cultural factors, natural food
20 pages., via databse., Based on a qualitative investigation comparing the ways in which French and Israeli Bordinary consumers view naturalness in food, this paper questions the choices they make in terms of food supply and their relations to the food production processes and the retail channels. The results of the study highlight that these representations, with the categorizations in which they are embodied, are strongly influenced by the context of life and the socio-cultural affiliations of these consumers. The comparison between the two countries allows to underline that the logic of categorization of the natural, and the related practices, are characterized by significant differences due to food cultures and relations of trust or mistrust regarding the food chains and industries. More broadly, the article demonstrates that investigating the conceptions that consumers have of naturalness is a relevant analyzer of their dietary decisions and their perceptions of food production and distribution systems.