Obfuscation and retail pricing

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Timothy J. (author), Klein, Gordon (author), Bonner, Celine (author), and Bouamra-Mechemache, Zohra (author)
    Format:
    Research summary
    Publication Date:
    unknown
    URL:
    http://ageconsearch.umn.edu/record/258021?In=en
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10026
    Subject Term:
    drink, retail, retail promotion, sales methods, retail marketing, marketing communication, retail sales, coffee, food issues, France (Europe), Germany (Europe), soft drinks, pricing, deception, obfuscation, and differentiation
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 44 pages., Authors examined retail sales data in several product categories (e.g., coffee and soft drinks) to learn how margins can vary with package size. They cited evidence of "strategic obfuscation" through slight differentiations of product sizes or flavors.

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