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Why do manufacturers of leading national brands produce private labels for food retailers?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Xia, Tian (main author), Li, Zianghong (author)
Format:
Poster
Publication Date:
2015-07
URL:
http://purl.umn.edu/205873
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
decision making, food, labeling, marketing techniques, retail, retail promotion, food industry, marketing communication, brands
Notes:
Accessed August 6, 2015., Poster presented at the Agricultural and Applied Economics Association and Western Agricultural Economics Association annual meeting, San Francisco, California, July 26-28, 2015. 2 pages