Why do manufacturers of leading national brands produce private labels for food retailers?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Xia, Tian (author) and Li, Zianghong (author)
    Format:
    Poster
    Publication Date:
    2015-07
    URL:
    http://purl.umn.edu/205873
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06282
    Subject Term:
    decision making, food, labeling, marketing techniques, retail, retail promotion, food industry, marketing communication, and brands
    Notes:
    Accessed August 6, 2015., Poster presented at the Agricultural and Applied Economics Association and Western Agricultural Economics Association annual meeting, San Francisco, California, July 26-28, 2015. 2 pages

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