- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Katchova, Ani L. (author) and Woods, Timothy A. (author)
- Format:
- Paper
- Publication Date:
- 2012-08
- URL:
- http://ageconsearch.umn.edu/handle/126770
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00965
- Subject Term:
- communication methods, cooperatives, direct marketing, exhibits, food, marketing, newsletters, photographs, promotion, sales methods, sampling, storytelling, training, marketing communication, blogs, brands, local, social media, events, and websites
- Notes:
- Paper presented at the International Association of Agricultural Economists triennial conference, Foz do Iguacu, Brazil, August 18-24, 2012. 19 pages.