Via online issue. 2 pages., 2009 CEO Cooperative Communicator of the Year explain some of his communications philosophy. Includes discussion of traditional and new channels, with emphasis on being transparent and truthful.
Engelseth, Per (author), Takeno, Takeo (author), and Alm, Kristian (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29842
Notes:
Pages 45-63 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00682
Notes:
Pages 33-45 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29862
Notes:
Pages 153-157 in Ian Scoones and John Thompson (eds.), Farmer First revisited: innovation for agricultural research and development. Practical Action Publishing, Warwickshire, U.K. 357 pages.
