7 pages, To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11769
Notes:
Online from BroadbandNow, a registered trademark of Centerfield BBN LLC. 3 pages., Whereas the FCC reports that broadband is unavailable to 21.3 million Americans, BroadbandNow Research analyzed FCC Form 477 data and estimated that 42 million Americans do not have the ability to purchase broadband internet. This is an additional 6.5 percent of Americans beyond FCC estimates.
3 pages, 11 pages, This paper examines the usefulness of the new social movements (NSMs) paradigm in the changing context of East European post-communist societies and their agricultural systems and rural communities. Starting with statements formulated in Western sociology in the context of Western democratic societies about NSMs as a protest against modernity, the paper analyses the role of such movements in the still modernizing Eastern European reality. The first part of the paper briefly examines some basic elements of the NSMs paradigm in European and American social science. The goal of this section is not only to identify the basic characteristics of NSMs, but also to identify the typical frames used by them. The second part of the paper focuses on the presence of NSMs in the communist era. Drawing on the idea of NSMs as indicators of a "post-materialist shift" as well as of "anti-establishment" and "pro-participatory democracy", the paper examines the frames of democratic opposition in Eastern Europe before 1989. The final part of the paper considers several selected examples from Poland, Hungary, and the Czech Republic to explore the role of NSMs in the process of shaping new ruralities during the post-communist transformation.
20 pages, The main goal of this article is to assess the conditions under which market-oriented and formally organised organic farming might become a factor for local development. The main question is: to what degree is the impact of this factor (organic farming) due to local policies and the quality of local governance? Based on research carried out in 2013 and in 2016 in various parts of Poland, the authors demonstrate when and under what conditions and circumstances organic farming may improve farmers’ social and economic conditions as well as the overall development of areas with a significant organic agricultural sector (proportionally to the local scale). The preliminary findings underline that local authorities in rural areas are an institution that can significantly contribute to the maintenance and development of organic farming in Poland.
12 pages., The primary purpose of the present study is to explore the level of information literacy among the farmers with regards to agriculture at the Jind district of Haryana state in India. Survey method with accidental sampling is used, and data were collected from a total number of 52 farmers who lived in the two selected villages by using a self-structured questionnaire. The demographic profile shows male dominancy on agriculture, and the majority of the farmers found literate. Their primary source of income is agriculture (86.54%), and 84.62% of them own the land of fewer than four acres. Rice, wheat, sorghum, cotton, and pearl millet are main crops that the farmers grow in their fields. Agriculture, education, and health are the main areas on which all the farmers need information, and TV & newspapers are found as the primary sources of acquiring the required information. The low price of crop production (M=4.87), lack of electricity in rural areas (M=4.85), and low level of literacy (M=4.73) are significant problems the farmers faced in information searching. However, there is a need to make the farmers aware of the public library and their importance and use, and Krishi Vigyan Kendra (KVK) and their utility.
15 pages., This study discusses about information needs and information-seeking behavior of farmers in Cengkong Village, Karawang, West Java, Indonesia. The purposes of this study are to identify information needs and information-seeking behavior of farmers in Cengkong Village. This research uses a qualitative approach with a case study method. The results show that the farmers in Cengkong Village able to identify and to express their information needs regarding to their activity. There are two kind of information needs: agricultural and non agricultural information needs. The result also shows that there are four type of information-seeking behaviors of farmers, including passive attention, passive search, active search, and ongoing search.
Curtiss, Brook D. (author), Hale-Spencer, Melissa (author), Hueston, Brett (author), Whitney, Jonathan (author), Harnack, Roger (author), McLaughlin, Kaylie (author), Lozinski, Peter (author), Hedlund, Patric (author), Meyer, Eric (author), Wagner, Ellen (author), Nash, Noel (author), White, Mark (author), Ranson, Steve (author), Meier, Jill (author), Sawvell, Derek (author), Keck, Randy (author), Murray, Ian (author), McCarthy, James (author), and Valpy, Bruce (author)
Format:
Journal article
Publication Date:
2020
Published:
USA: International Society of Weekly Newspaper Editors
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11786
Online via UI electronic subscription., Brief case examples of how community newspapers adapted to the COVID-19 pandemic in the face of suspended activities in their communities.
Freireich, Elliott (author), Fogler, Jim (author), Waltner, Jeremy (author), McLaughlin, Kaylie (author), Wagner, Ellen (author), Nash, Noel (author), van Zyl, Anton (author), Finklea, Betsy (author), Manko, Janet (author), Meyer, Eric (author), Bellune, Jerry (author), Martin, Brad (author), Sieve-Hicks Jen (author), Klomp, Marcie (author), Meier, Jill (author), and Whitney, Jonathan (author)
Format:
Journal article
Publication Date:
2020
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11787
Online via UI electronic subscription, Comments, ideas and concerns expressed by a selection of community newspaper publishers and editors about their adjustments in the face of economic and business impacts of the COVID-19 pandemic.
