Audience engagement when disseminating livestock information through infographics on social media

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lochner, Hannah L. (author), Swenson, Rebecca D. (author), and Martinson, Krishona L. (author)
    Format:
    Journal article
    Publication Date:
    2021-10-12
    URL:
    https://doi.org/10.1002/nse2.20074
    Published:
    USA: American Society of Agronomy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12338
    Journal Title:
    Natural Sciences Education
    Journal Title Details:
    50(2)
    Subject Term:
    audience research, extension agents, extension programs, farmers, livestock, Minnesota, USA, poultry, public attitude, statistical analysis, target audience, visual communication, equines, swine, social media, Facebook, infographics, USA (United States of America; North America), beef cattle, audience engagement, dairy cattle, University of Minnesota Extension, audience education, youth survey participants, and adult survey participants
    Notes:
    Accessible via University of Illinois Library System, "Infographics utilize visuals to narrate complex information in a simple and concise manner and may represent an educational opportunity for Extension professionals. The objective of this project was to evaluate the effect of communication mode on audience engagement and reach through social media. We hypothesized infographic posts would elicit a greater number of reactions, comments, shares, and people reached compared to webpage link posts."

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