Subject Term: publicity methods - Bibleaves Search Results

Start Over Subject Term publicity methods

1. "Show me" some more

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1905-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15468
Journal Title:: Agricultural Advertising
Journal Title Details:: 13(4) : 298-318
Notes:: From booklet, Show Me Some More, published by Boyce Publishing Company, Chicago, Illinois.

2. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article7

3. 21st century PR: the war for ideas and ideals

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2002-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13963
Notes:: 6 p.

4. 7 PR lessons from antibiotech confrontations: preparing for the millennium

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irvine, Ross S. (author)
Format:: Editorial
Publication Date:: 2000-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13092
Journal Title Details:: 3 pages
Notes:: ePublic Relations Ltd.

5. A content analysis of Extension's presence on 1890 Land-Grand University websites

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steede, Garrett M. (author), Fischer, Laura (author), Meyer, Diane C. (author), and Meyers, Courtney (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09217
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article 2

6. A day at a shoot

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00939
Journal Title:: Agri Marketing
Journal Title Details:: 22(6): 68
Notes:: AgComm Teaching

7. A formula for college publicity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Loughran, Vernon F. (author)
Format:: Journal article
Publication Date:: 1937-03
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17746
Journal Title:: AAACE
Journal Title Details:: 19 (7) : 4-8

8. A new direction for agricultural media relations: meeting journalists' information needs through the Web

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Amanda (author), Ruth Amanda (author), Bortree, Denise (author), Ford, Ross (author), Braun, Sandra (author), and Flowers, Kelly (author)
Format:: Paper
Publication Date:: 2004-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21028
Notes:: Presented at annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Lake Tahoe, Nevada., 13 p.

9. A publicity campaign for the Milaca Community Recycling Center

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Karels, L. (author) and Swanson, Harold B. (author)
Format:: Report
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C08866
Notes:: Harold Swanson Collection, 39 p.

10. Activists take broad approach to bring down biotech industry: communications and PR lessons for business

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irvine, Ross S. (author)
Format:: Article
Publication Date:: 2001-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13562
Notes:: 3 p.

11. Adapting Publications for Local Audiences: Learning from Focus Groups and Community Experts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yancura, Loriena A. (author)
Format:: Online article
Publication Date:: 2008-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28884
Journal Title:: Journal of Extension
Journal Title Details:: Vol. 46, No. 5

12. Adoption of biogas: a story from rural Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Akram, Waqar (author), Lohano, Heman (author), and Jan, Malik Inayatullah (author)
Format:: Paper
Publication Date:: 2017-07-30
Published:: Pakistan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09421
Notes:: Paper presented at the Agricultural and Applied Economics annual meeting, Chicago, Illinois, July 30-August 1, 2017. 13 pages.

13. Advice for professionals in agricultural public relations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kensil, Carl J. (author / President, Agricultural Division, CIBA-GEIGY Corporation)
Format:: Speech
Publication Date:: 1985-07-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06352
Notes:: Speech presented at the summer seminar of the Agricultural Relations Council, Asheville, North Carolina, July 19, 1985. 6 pages.

14. Advocate hack or flack: ethics questioned for an environmental journalist/blogger and a coal public relations exec

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Whitehouse, Ginny (author) and Wade, Nicholas (author)
Format:: Journal article
Publication Date:: 2014
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07345
Journal Title:: Journal of Mass Media Ethics
Journal Title Details:: 29(2) : 126-138

15. Agencies put their best foot forward when promoting themselves - 'Client finder' nails new business

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1992-06
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06244
Journal Title:: Agri Marketing
Journal Title Details:: 30 (6, supplement) : 13
Notes:: James F. Evans Collection

16. Agencies put their best foot forward when promoting themselves - a pragmatic, year-long promotion keeps agency top-of-mind

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1992-06
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06245
Journal Title:: Agri Marketing
Journal Title Details:: 30 (6, supplement) : 14
Notes:: James F. Evans Collection

17. Agencies put their best foot forward when promoting themselves - the story behind the farmer and the suit

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: FitzGerald, Ian (author / Creative director/partner, The Parker Group, Calgary, Canada)
Format:: Journal article
Publication Date:: 1992-06
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06246
Journal Title:: Agri Marketing
Journal Title Details:: 30 (6, supplement) : 15
Notes:: James F. Evans Collection

18. Agriculture Department paid freelance writer to promote conservation

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Wire release
Publication Date:: 2005-05-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23321
Notes:: Associated Press via Lexis-Nexis. 2 pages., Examines controversy about the appropriateness of this type of arrangement.

19. An activist makes 15 suggestions for successful campaigns. Or, what PR folks can learn from Detroit

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irvine, Ross S. (author)
Format:: Article
Publication Date:: 2001-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13561
Notes:: 6 p.

20. An analysis of 4-H club publicity in Kansas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Apel, D. (author)
Format:: Thesis summary
Publication Date:: 1962-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08449
Journal Title:: Review of Extension Research
Journal Title Details:: 1961
Notes:: Pages 77-78 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science in public relations, American University, Washington, D.C. 1961. 106 pages.

21. An assessment of the relationship between the high fructose corn syrup and the soft drink markets in the United States

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kennedy, P. Lynn (author) and Garcia-Fuentes, Pablo A. (author)
Format:: Paper
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11671
Notes:: 13 pages., Paper presented at the Southern Agricultural Economics Association annual meeting, Mobile, Alabama, February 4-7, 2017., Researchers analyzed the market of high fructose corn syrup (HFCS) in the United States and its linkages with the soft drink market. Results showed that soft drinks are the main driver behind the growing demand for HFCS. Also, negative news on HFCS had a negative effect on the growth of demand for soft drinks. However, per capita advertising on soft drinks had a positive effect on the growth of demand for soft drinks and more than offset the effect of negative news.

22. An evaluation of the legume-grass show

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hall, D.M. (author)
Format:: Research summary
Publication Date:: 1952
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08617
Notes:: Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research report. College of Agriculture, University of Illinois, Urbana. 5 pages.

23. Animal activists silent: no solace in saying 'told you so' amid burning carcasses

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Williams, Carol J, (author)
Format:: Newspaper commentary
Publication Date:: 2001-04-14
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13216
Notes:: 2 p., The Gazette(Montreal), Canada

24. Animal rights leader says wants to be barbecued

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Murphy, Francois (author)
Format:: News article
Publication Date:: 2003-04-24
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16190
Notes:: 1 p., Reuters News Service

25. Animal welfare group uses undercover video to pressure grocers to stop buying from hog farm

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2011-06-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36393
Journal Title:: Washington Post
Notes:: Associated Press article via online. 2 pages.

26. Are old news release format rules valid in an electronics era?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Day, Terence L. (author)
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00711
Journal Title:: ACE Quarterly
Journal Title Details:: 64 (1) : 15-21
Notes:: AgComm Teaching

27. Are you advertising photographers or cattle?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Evans, Keith (author)
Format:: Journal article
Publication Date:: 2005-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24424
Journal Title:: Angus Journal
Journal Title Details:: : 246
Notes:: Retrieved July 8, 2006, "Looking at registered beef cattle ads, one sometimes wonders what's being advertised - cattle or photographers."

28. Australia : IRRI day 16 April, 1993

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1993
Published:: International: Crawford Fund for International Agricultural Research, Canberra, Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07674
Journal Title:: Highlights
Journal Title Details:: May 1993 : 3-10
Notes:: Evans; material compiled for 1993 Australia-IRRI Day, winner of the 1994 Golden ARC awards program, Theodore Hutchcroft Collection

29. Australia-IRRI day : how international research centers are putting the pin back in Asia's food time-bomb

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1993-05
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07669
Journal Title:: IRRI Hotline
Journal Title Details:: 3 (5) : 3-4
Notes:: Evans; material compiled for 1993 Australia-IRRI Day, winner of the 1994 Golden ARC awards program, Theodore Hutchcroft Collection

30. Australia-IRRI day, Canberra, 16 April 1993 : a collaborative public awareness activity of the International Rice Research Institute and the Crawford Fund for International Agricultural Research

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07658
Notes:: Theodore Hutchcroft Collection; material compiled for 1993 Australia-IRRI Day, winner of the 1994 Golden ARC awards program, Mimeograph, 1993. 2 p. International Rice Research Institute.

31. Awards, recognition, media, marketing: everybody wins

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McCloskey, Kim (author)
Format:: Advertorial
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26086
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 22-23
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45874

32. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-09
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21302
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(9) : 1-4

33. Beef against fast food could lead to economic indigestion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Berman, Richard (author) and The Center for Consumer Freedom, Washington, D.C.
Format:: News
Publication Date:: 2002-11-21
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19213
Notes:: 2 pages

34. Biotech in the third world: a hostage of eco-propaganda?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Daly, Louise (author)
Format:: Article
Publication Date:: 2001-07-21
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13177
Notes:: 2 p.

35. Borrowing tactics from activists: Food Forethought Foundation creates "Agtivist" program to counter anti-agriculture movements

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dean, Kelly (author)
Format:: Journal article
Publication Date:: 2005-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22148
Journal Title:: Agri Marketing
Journal Title Details:: 43(4) : 26-27

36. Breaking the code: the creative use of QR codes to market Extension events

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hill, Paul (author), Mills, Rebecca (author), Peterson, GaeLynn (author), and Smith, Janet (author)
Format:: Journal article
Publication Date:: 2013-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06081
Journal Title:: Journal of Extension
Journal Title Details:: 51(2) : 2TOT4
Notes:: 5 pages.

37. Bringing moos and oinks into the food debate

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Severson, Kim (author)
Format:: Journal article
Publication Date:: 2007-07-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26027
Journal Title:: New York Times
Notes:: Via Food Safety Network. 2 pages., Describes changes in the approaches of animal rights groups such as Farm Sanctuary and People for the Ethical Treatment of Animals, as well as public perceptions about their efforts.

38. Broadcasters sound off about media conferences

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00876
Journal Title:: Agri Marketing
Journal Title Details:: 20(6) : 72-73
Notes:: AgComm Teaching

39. Butterflies and (shutter) bugs: attracting the public to a scientific meeting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brightwell, E. (author), Miller, H. (author), and University of kentucky}University of kentucky
Format:: Conference paper
Publication Date:: 1996
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08828
Notes:: The 93rd annual meeting of the Southern Association of Agricultural Scientists --Communications Section. Greensboro, North Carolina. February 4-7, 1996; p. 16-18

40. Bypassing barriers with "active" and "passive" public relations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stauber, John C. (author) and Rampton, Sheldon (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA: Center for Media and Democracy, Madison, Wisconsin
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C25088
Journal Title:: PR Watch
Journal Title Details:: 2(3)
Notes:: Retrieved December 7, 2006, 5 pages., Involves communications methods used by municipalities in disposing of sludge for use on farm land.

42. Care and feeding of metropolitan dailies and wire services

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Marks, Joseph J. (author / Professor and News Director, University of Missouri) and Professor and News Director, University of Missouri
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00728
Journal Title:: ACE Quarterly
Journal Title Details:: 67 (3) : 28-32
Notes:: AgComm Teaching; Paper presented at the 1984 National ACE Meeting; 1984 June 27-28; Washington, D.C.

43. Cigarette under fire: blowing away the PR smoke screen

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pollay, Richard (author)
Format:: Journal article
Publication Date:: 1991
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20460
Journal Title:: Media and Values
Journal Title Details:: 54-55 : 13-16

44. College and commercial news releases discussed by three farm radio editors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Atwood, F. (author), Combs, P. (author), and Bauer, A. (author)
Format:: Journal article
Publication Date:: 1951-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09439
Journal Title:: CHATS
Journal Title Details:: July 1951 : 7, 9.
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

45. Communicating science to the public

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kroger, Manfred (author / Department of Food Science, the Pennsylvania State University, University Park, PA) and Department of Food Science, the Pennsylvania State University, University Park, PA
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03102
Journal Title:: Journal of Nutrition Education
Journal Title Details:: 18(6) : 274-276
Notes:: James F. Evans Collection

46. Communicating with the media: a guide for statistical organizations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: United Nations Economic Commission for Europe, Geneva, Switzerland.
Format:: Guide
Publication Date:: 2004
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27781
Notes:: Posted in full text. Contains six chapters, each to be retrieved separately: 1. Principles, objectives and management issues in data dissemination. 2. Organizational aspects of dissemination. 3. Methods and tools. 4. Impact of the internet on information dissemination. 5. Learning in each other's classrooms. 6. Handling media crises.

47. Communications showcase

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Packet
Publication Date:: 1970s
Published:: USA: Home Economics Communications Center, Department of Agricultural Journalism, University of Wisconsin, Madison.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07308
Notes:: Paul Hixson Collection., Packet of "how to" resources. 20 pages.

48. Confused about mad cow? new ad exposed scaremongers and dispels myths

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2004-01-05
Published:: USA: PR Newswire
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19499

49. Corporate campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kernellu, Kiran (author)
Format:: Article
Publication Date:: 2002-09-03
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15560
Notes:: 2 p., Lean Trimmings

50. Corporate group use leaked grant proposal to attack GMO foe Food First

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parker, Nick (author)
Format:: News release
Publication Date:: 2001-07-13
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13097
Notes:: Institute for Food and Development Policy, Oakland, California

51. Cow judging meets creativity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schultz, Lorilee (author)
Format:: Journal article
Publication Date:: 2005-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22569
Journal Title:: Agri Marketing
Journal Title Details:: 43(6) : 68-69
Notes:: Describes the history and strategy of the annual cow judging contest sponsored by Hoard's Dairyman among agri-marketing professionals.

52. Create, vibrate, and reverberate : can a little more thought and sincerity net another 5% return on your PR investment?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nowels, K. Elliott (author / Clear Window, Inc., St. Louis, MO)
Format:: Journal article
Publication Date:: 1992-10
Published:: USA: Century Communications Inc., 6201 Howard Street, Niles, IL 60714
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06352
Journal Title:: Agri Marketing
Journal Title Details:: 30 (9) : 34-5
Notes:: James F. Evans Collection

53. Creating effective relationships with the media

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 1998-08
Published:: USA: Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27082
Notes:: Posted at http://www.ssi.nrcs.usda.gov/publications/_borders/1_ppcs/ppc019_RDDCreatingEffectiveRelationshipsWithTheMedia.pdf, People, Partnerships and Communities Series, PPC019. 4 pages.

54. Did you miss National Rhubarb Day?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Magazine
Publication Date:: 2001-01-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11703
Journal Title:: New Scientist
Journal Title Details:: 2 pages

55. Diminishing common sense: the activist campaign against salmon farming based on misinformation, scare tactics and sensationalism

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Positive Aquaculture Awareness, Campbell River, British Columbia, Canada.
Format:: Report
Publication Date:: 2005-01-26
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21848
Notes:: 14 pages. Draft report: Second in a series of reports on issues in aquaculture.

56. Direct mail announcement of agricultural publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Venne, R.V. (author)
Format:: Research summary
Publication Date:: 1954
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08628
Notes:: Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Agricultural Journalism, University of Wisconsin, Madison. Bulletin 21, 34 pages.

57. Disruption is activists' business; radical environmental groups try to inflict financial harm on companies they feel damage the ecosystem

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Murphy, Kim (author)
Format:: Newspaper
Publication Date:: 2000-04-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10889
Journal Title Details:: 4 pages
Notes:: Posted on Department of Plant Agriculture, University of Guelph, Ontario, Canada., The Los Angeles Times, http://latimes.com/news/columns/colone/20000424/t000038798.html

58. Eat this, don't eat that: who controls what we consume?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Radhakrishnan, Bharathi (author / ABC News Medical Unit)
Format:: News article
Publication Date:: 2006-06-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24247
Notes:: Retrieved June 16, 2006, Via ABC News. 2 pages., A lawsuit by the Center for Science in the Public Interest against KFC for fat levels in fried chicken raises questions about limitations on what Americans eat and about appropriateness of "press conference" law suits meant to attract media attention. Cites results of a nonscientific survey on ABCNEWS.com.

59. Editors rate Pillsbury, ADA and DAY top PR operations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Elfenbein, Dick (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08539
Journal Title:: Editor and Publisher
Journal Title Details:: February 15, 1986

60. Effective public relations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adult Education Association (author)
Format:: Booklet
Publication Date:: 1957
Published:: USA: Adult Education Association, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes6 Document Number: C12544
Notes:: Francis C. Byrnes Collection, Leadership Pamphlet #13. A practical aid to leaders in education, government, welfare, health, farm, lablr, religion, industry and the community. 48 p.

61. Enhancing our image : strategies for marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Crave, Mary T. (author), Janke, Brenda Byron (author), and Crave: Associate Professor and Extension Home Economist, University of Wisconsin - Extension, Marathon County, Wausau, WI; Janke: Instructor and Extension Home Economist, University of Wisconsin - Extension, Langlade County, Antigo, WI
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03361
Journal Title:: Journal of Extension
Journal Title Details:: 26 (Fall 1988) : 13-14
Notes:: James F. Evans Collection

62. Environment movement has lost its way

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moore, Patrick (author / Greenspirit Strategies Ltd., Vancouver, Canada)
Format:: Commentary
Publication Date:: 2005-01-30
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21855
Notes:: Cited on Food Safety Network from the January 30, 2005 issue of Miami Herald.. 2 pages.

63. Evaluation of publicity measures relating to the EU beef labelling system in Belgium

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Verbeke, Wim (author), Ward, R. W. (author), and Avermaete, T. (author)
Format:: Journal article
Publication Date:: 2002-08
Published:: Belgium: Pergamon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18705
Journal Title:: Food Policy
Journal Title Details:: 27 (4) 339-353

64. Exploring the impact of Ohio agricultural organizations' social media use on traditional media coverage of agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haller, Leigha (author), Specht, Annie R. (author), Buck, Emily R. (author), and The Ohio State University
Format:: Online journal article
Publication Date:: 2019-11
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11026
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(4)
Notes:: 16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.

65. Exploring the land of fact

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1932-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18112
Journal Title:: AAACE
Journal Title Details:: 15 (1) : 6-12
Notes:: Describes need and proposal for "A Research Program in Extension Publicity."

66. Farm show rallies through rough times

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21496
Journal Title:: Agri Marketing
Journal Title Details:: 42(7) : 44-45
Notes:: Features the 2004 World Ag Expo, Tulare, California.

67. Farmers taking on a more active PR role

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Newspaper article
Publication Date:: 2003-11-24
Published:: Canada: Guelph Mercury Guelph, Ontario Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19102
Notes:: A2

68. Fill'er up: automating hometown news releases

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Phillips, K.D. (author) and Xiao, G. (author)
Format:: Journal article
Publication Date:: 1998
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10068
Journal Title:: Journal of Applied Communications
Journal Title Details:: 82 (2) : 21-26

69. Fish out of water : behind the wise use movement's victory in Klamath

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rampton, Sheldon (author) and Center for Media and Democracy, Madison Wisconsin
Format:: Commentary
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19089
Journal Title:: PR Watch
Journal Title Details:: 10 (2) : 2003

70. Food and fuel campaign RFP

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Glover Park Group, Washington, D.C.
Format:: Proposal
Publication Date:: 2008-03-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
Notes:: 21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.

71. Food fight

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lubove, Seth (author)
Format:: Journal article
Publication Date:: 2005-09-23
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03141
Journal Title:: Forbes
Notes:: Via online issue. 2 pages., Features activities of the Center for Consumer Freedom, as well as Berman and Company.

72. Fools rush in: the militia movement and Klamath Falls

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rampton, Sheldon (author) and Center for Media and Democracy, Madison, Wisconsin
Format:: Commentary
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19108
Journal Title:: PR Watch
Journal Title Details:: 10 (2) : 1-3
Notes:: 3 pages

73. Furadan's placemat quiz : test your corn-growing I.Q

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00953
Journal Title:: Agri Marketing
Journal Title Details:: 18(4): 18, 20, 22
Notes:: AgComm Teaching

74. GE-Free NZ sinks to new depths

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2003-02-21
Published:: New Zealand
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16131
Notes:: 1 p., Life Sciences Network

75. GTA teaches history to their parents

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01015
Journal Title:: Agri Marketing
Journal Title Details:: 18(6): 54-55
Notes:: AgComm Teaching

76. Gambling, guns and - milk? Facebook dairy promotion ban an "overreach," says industry group

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ortutay, Barbara (author / Associated Press)
Format:: Journal article
Publication Date:: 2009-12-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36996
Notes:: Via StarTribune.com, St. Paul, Minnesota. 1 page.

77. Garst looking for big PR hit from Corncam and Iowa Cubs promotions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Garderner, Den (author)
Format:: Article
Publication Date:: 2001-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14012
Journal Title:: Agri Marketing
Journal Title Details:: 39(10) : 36-37

78. Genetic science offers something to sing about on stage : unconventional musical cooks up weird new foods

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lawson, Catherine (author)
Format:: Article
Publication Date:: 2003-12-17
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19200
Journal Title:: Ottawa Citizen
Notes:: page B3

79. Grassroots or Astroturf?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wallace, Robert W. (author)
Format:: Press release
Publication Date:: 1998-12-11
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11695
Journal Title:: HMS Beagle: The BioMedNet Magazine
Journal Title Details:: <44:1-4>
Notes:: HMS Beagle: The BioMedNet Magazine, http://www.biomednet.com/hmsbeagle

80. Grassroots public relations for agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lipscomb, Ed (author / Director of Pubic Relations, National Cotton Council of America)
Format:: Book
Publication Date:: 1950
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05410
Notes:: Theodore Hutchcroft Collection, Little Rock, AR: Democrat Printing and Lithographing Co. 104 pages

81. Greenpeace and press coverage of environmental issues

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hansen, Anders (author)
Format:: Book chapter
Publication Date:: 1993
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20206
Notes:: Pages 150-178 in Anders Hansen (ed.), The mass media and environmental issues. Leicester University Press, Leicester, London, New York. 238 pages

82. Have a heart for farm animals

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Web page
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23594
Notes:: Humane Society of the United States. 1 page., Identifies a fund-raising technique that involves hosting "a house party to help farm animals."

83. Help wanted: Cenex introduces "Helpful" campaign at local convenience stores

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21500
Journal Title:: Agri Marketing
Journal Title Details:: 42(8) : 28, 30

84. How a PR firm executed the Alar scare

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fenton, D. (author)
Format:: Journal article
Publication Date:: 1989-10-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19870
Journal Title:: Wall Street Journal
Journal Title Details:: : A22

85. How an agency promotes itself : an inside look at The John Volk Co

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Volk, John (author / President, The John Volk Co., Chicago) and President, The John Volk Co., Chicago
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03074
Journal Title:: Agri Marketing
Journal Title Details:: 26(10) : 54, 56
Notes:: James F. Evans Collection

86. How to talk to protesters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Elliott, Michael (author)
Format:: Journal article
Publication Date:: 2001-08
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22319
Journal Title:: Time
Notes:: Time.com: global business

87. Hype in health reporting: "checkbook science" buys distortion of medical news

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zuckerman, Diana (author) and Fairness and Accuracy in Reporting (FAIR), New York, New York.
Format:: Commentary
Publication Date:: 2002-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25938
Notes:: 5 pages.

88. IRRI on the small screen : new videos ready

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1993-06
Published:: International: International Rice Research Institute
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07673
Journal Title:: IRRI Reporter
Journal Title Details:: 2/93 : 9
Notes:: Evans; see C07658 for original, Theodore Hutchcroft Collection

89. IRRI programs to counter, or avert, negative publicity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hargrove, T.R. (author / Communication and Publication Department, International Rice Research Institute)
Format:: Report
Publication Date:: 1986
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08746
Notes:: Theodore Hutchcroft Collection

90. Illinois livestock: divided we stand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Mike (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C16016
Journal Title:: Prairie Farmer
Journal Title Details:: 175(1): 14, 16
Notes:: 2 p.

91. In defense of reading notices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leith, S.E. (author)
Format:: Journal article
Publication Date:: 1903-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15212
Journal Title:: Agricultural Advertising
Journal Title Details:: 10(4) : 32-33

92. Industrialized activism? Modern protesters have turned idealism into an institution

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Krebs, Candace (author)
Format:: Magazine article
Publication Date:: 2001
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11726
Journal Title:: Agri Marketing
Journal Title Details:: 39(1) : 42-45

93. Interest group strategies and journalistic norms: news media framing of environmental issues

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miller, M. Mark (author) and Riechert, Bonnie Parnell (author)
Format:: Book chapter
Publication Date:: 2000
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16987
Notes:: Pages45-54 in Stuart Allan, Barbara Adam and Cynthia Carter (eds), Environmental risks and the media. Routledge, London. 278 pages.

94. Internet ambush : animal rights group attempts to confuse consumers with beef-oriented web-site name

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: unknown
Publication Date:: 2004-01-13
Published:: USA: MeatNews.com
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19507
Journal Title Details:: 6 (1)
Notes:: Presented by the publishers of Meat Processing Magazine, Mt. Morris, Illinois

95. Issue arenas, pressure groups and environmental agendas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cracknell, Jon (author)
Format:: Book chapter
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20208
Notes:: Pages 3-21 in Anders Hansen (ed.), The mass media and environmental issues. Leicester University Press, Leicester, London, New York. 238 pages

96. Issue of the 1990s? "Animal rights" is not a benign issue. Its proponents are vocal, organized, well financed and politically formidable

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Oppedal, Al (author)
Format:: Journal article
Publication Date:: 1988-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21206
Journal Title:: Hog Farm Management
Journal Title Details:: 25(12) : 30-31, 34-35

97. Journalism-PR revisited: the good news, the bad news, and insights into tomorrow's news

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Macnamara, Jim (author)
Format:: Journal article
Publication Date:: 2014
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06815
Journal Title:: Public Relations Review
Journal Title Details:: 40 : 739-750

98. Junk Science Laid Bare

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Editorial
Publication Date:: 2000-09-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13207
Notes:: 1 p., Omaha World-Herald online edition, Newspaper - Omaha, Nebraska

99. Keep America Beautiful: grassroots non-profit or tobacco front group

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamb, walter (author)
Format:: Journal article
Publication Date:: 2001
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 118 Document Number: C13347
Journal Title:: PR Watch
Journal Title Details:: <8(3)>
Notes:: 8 p.

100. Know your indoor farmer: square roots, techno-local food, and transparency as publicity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keshwani, Jenny (author)
Format:: Journal article
Publication Date:: 2020
Published:: United States: Sage
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12748
Journal Title:: American Behavioral Scientist
Journal Title Details:: Vol. 64, Iss. 11
Notes:: 19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.

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