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    3. A bouquet, a criticism, a suggestion from RFDs

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    4. A media survey checklist

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    8. Advance planning pays off

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    12. Agricultural Day

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    13. An analysis of 4-H club publicity in Kansas

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    19. Committee smokes out the author of the fake tractor bulletin

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    20. Communications plan: planting the seed for a new way of thinking

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    22. Conference of the Tractor and Thresher Manufacturers Department and the Agricultural Publishers Association

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    23. Considering public relations material

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    28. Different ways to get publicity

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    30. Eat this, don't eat that: who controls what we consume?

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    35. Focus on metaphors: the case of "frankenfood" on the web

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    37. Getting PR announcements on the air

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    44. Hitting back at bad publicity, Blakely celebrates its peanuts

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    45. How a state publicity campaign popularized conservation

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    46. How to talk to protesters

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