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    4. Does the mail get through?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Venne, Richard (author)
    Format:
    Journal article
    Publication Date:
    1955
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17909
    Journal Title:
    AAACE
    Journal Title Details:
    37 (5) : 7
    Notes:
    Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.

    6. How to produce a CD-ROM people will buy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brandsberg, G. (author / Kansas State University)
    Format:
    Conference paper
    Publication Date:
    1998-06-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09075
    Notes:
    1998 National Extension Technology Conference. June 14-17, 1998 . St. Louis, MO. 6 p. http://outreach.missouri.edu/netc98/manuscripts/brandsberg.html

    7. Improving sales and reducing OACE costs of annual circulars (Office of Agricultural Communications, University of Illinois)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snowdon, Gail (author / Decision Data Specialist, Communication Services, Office of Agricultural Communications and Education, University of Illinois) and Decision Data Specialist, Communication Services, Office of Agricultural Communications and Education, University of Illinois
    Format:
    Report
    Publication Date:
    1991-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04059
    Notes:
    James F. Evans Collection, Urbana, IL : University of Illinois, Office of Agricultural Communications and Education, Information Services, 1991. 1 p. (Decision Data Summary, Information Guide to Communications Planning No. 5S)