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Does the mail get through?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Venne, Richard (main author)
Format:
Journal article
Publication Date:
1955
Published:
USA: American Association of Agricultural College Editors
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
circulation, direct mail, distribution, extension communication, farm families, farmers, information seeking, promotion, publications, bulletins
Notes:
Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.