12 pages, This paper addresses consumer trust in organic food in order to find out which aspects increase and decrease trust and which trust expectations consumers have. The aim is to strengthen consumer trust on the basis of the findings and to develop trust-building measures. To this end, ten focus groups with German consumers were conducted online in February 2021 and evaluated using content analysis. The results show that there is a predominant lack of trust in organic food. This is based in particular on the fact that organic production is often doubted and there are from the consumer’s point of view too many organic labels. This can be attributed not only to a lack of knowledge on the part of consumers, but also to a lack of transparency within the organic sector and in relation to organic food. Results from the consumer's point of view show that the possibility of control, information and transparency are relevant for trust in organic food and the development of knowledge about organic food can positively influence this trust.
Wolf, Marianne McGarry (author), Bertolini, Paola (author), and Parker-Garcia, Jacob (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21751
Notes:
Pages 131-141 in Robert E.Evenson and Vittorio Santaniello (eds.), Consumer acceptance of genetically modified foods. CABI Publishing, Oxon, United Kingdom. 235 pages.
10 pages, Global population growth necessitates increasing food production while reducing the environmental impact of intensive agriculture. Organic production can address this need; however, organic producers lack the Extension support needed to advance their practice. Using phenomenological design, we explored how organic producers experience growing organically. We report factors relevant to producers' decision to grow organically, their experiences with adopting organic practices, and the alignment of their philosophical stances with the concept of growing organically. Participants would benefit from Extension programs targeted toward organic agriculture. We propose an Extension model to support producers in becoming more effective and efficient at growing organically.
2 pages, via Online journal, Every morning I wake up like thousands of others wondering if what I am experiencing is just a bad dream. As I move into the day I am acutely aware that it is not a bad dream and that I as a farmer and an activist have a responsibility to make this devastating situation better.
33 pages, This study surveyed 258 organic grain farmers in Iowa in the U.S. Midwest. We identified seven areas of challenges related to organic grain farming adoption: organic farming operations, marketing, policy, finance, inputs and information, social pressures, and land tenure. Respondents reported three key areas where extension programs were needed: education, research, and technical services. Regarding outreach formats, organic farmers preferred events where peers were featured or provided leadership, such as field days, one-on-one mentor programs, and farmer-to-farmer workshops. Results provided empirical evidence to support theoretical discussions and policy implications on issues related to adoption of organic grain farming.
The International Association of Agricultural Information Specialists (IAALD)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10917
Notes:
14 pages., via IAALD website., The study determined farmers’ adoption of Organic agricultural technologies disseminated via radio
farmer agricultural Extension programme in Imo state, Nigeria. An interview schedule was used to
collect data from a sample of 200 farmers. Results show that radio farmer broadcast and co-farmers
were the major sources of information to greater proportion of the farmers. Data on relevance of the
organic agricultural technologies disseminated showed that almost all the technologies were perceived
to be relevant except the use of biological pest control farming. The radio farmer agricultural
programme enhanced the extent of adoption of organic agricultural technologies namely; crop rotation
practice, planting of indigenous varieties, application of compost, mulching of crops, intercropping,
mixed cropping, crop residues, animal manuring, planting of legumes, green manure, off farm organic
waste, minimum tillage and alley cropping. Nevertheless, the adoptions of the technologies were
generally low. Age, farming experience and social participation significantly influenced adoption of
organic agricultural technologies disseminated via radio farm agricultural Extension programme. Major
constraints identified include short duration of programme, inappropriate scheduling of programme,
inability to ask relevant questions and get feed back from the radio presenter. The study recommends
among other things the rescheduling of the radio programme to very late in the evenings when the
farmers will be opportune to listen to the programme.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21769
Notes:
Pages 321-336 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
9 pages., Via online journal., Surgical piglet castration without pain relief has been banned in organic farming in the EU since the beginning of 2012. Alternative methods therefore need to be implemented that improve animal welfare and solve the underlying problem of boar taint. This paper explores German organic consumers' preferences for piglet castration without pain relief and three alternative methods. In an innovative approach using a multi-criteria decision making procedure, qualitative data from focus group discussions were compared with quantitative results from Vickrey auctions. Overall, participants preferred all alternatives to castration without pain relief. Different aspects influenced willingness-to-pay for the methods. Animal welfare was important for the evaluation of castration without pain relief and castration with anesthesia. Food safety played a major role for willingness-to-pay for immunocastration, while taste and, to some extent, animal welfare were dominant factors for fattening of boars. These differences should be considered when communicating the alternatives.
