Kawleski, M. (author / CommSciences,Inc. Cottage Grove, WI. USA)
Format:
Conference paper
Publication Date:
1998-06-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C10004
Notes:
In: "Mastering the art of communication is learning how to show yourself in full color." Presented at Cooperative Communicators Association Institute, Santa Fe, New Mexico.
AGRICOLA IND 90037907, The rural crisis of the 1980s exacerbated the chronic problem of maintaining basic public and private services in rural communities. Although the adoption of innovative service-delivery systems to address these concerns has occurred in rural communities, the extent of such adoption has been limited. Not enough knowledge is currently available on the adoption of innovations by communities to help community development practitioners develop effective diffusion self- images are less likely to be innovative than are more-confident and less-content communities. Results support the hypothesis that fatalistic communities are less innovative. Contrary to the hypothesis, however, rural communities with greater contentment are also more innovative. The findings indicate that community development practitioners need to consider a community's image before introducing new ideas and practices to a community for consideration and adoption.
