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    Start Over Subject Term marketing Subject Term marketing communication Subject Term relationship marketing

    1. Influencing the influencer: how companies are building relationships with these professionals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hickel, Sabrina (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23096
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 44, 46
    Notes:
    Describes efforts of marketers to communicate with professional farm managers, crop consultants and veterinarians.

    4. Marketing with more: an in-depth look at relationship marketing with new media in the green industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 7-18

    5. The ability to relate: assessing the influence of a relationship marketing strategy and message stimuli on consumer perceptions of Extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author / Lundy, Lisa K.), Irani, Tracy (author), and Ruth, Amanda (author)
    Format:
    Journal article
    Publication Date:
    2006-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29972
    Journal Title:
    Journal of Extension
    Journal Title Details:
    44(6) : 6FEA7
    Notes:
    6 pages.

    6. The elusive written contract: dependence, power, conflict and opportunism within the Australian food industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parker, Melina (author) and Byrom, John (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29854
    Notes:
    Pages 293-309 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.