Subject Term: market research and campaigns

Start Over Subject Term market research Subject Term campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harker, Debra (author) and Harker, Michael (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36489
Journal Title:: International Journal of Advertising
Journal Title Details:: 27(5) : 910-915

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb Baylor (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 34-39
Notes:: Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Neumann, Bernice (author)
Format:: Journal article
Publication Date:: 2005-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23175
Journal Title:: Agri Marketing
Journal Title Details:: 43(8) : 56-57
Notes:: Describes a campaign by CHS, the nation's largest cooperative, among business leaders and potential business partners.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Magazine article
Publication Date:: 2001-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11729
Journal Title:: Agri Marketing
Journal Title Details:: 39(2) : 23

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:: Speech
Publication Date:: 1954-10-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
Notes:: Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.

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