Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22521
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association. Special Bulletin. 2 pages., Reports on influence of the farm press in identifying the source of an anonymous survey designed to gain publicity and make misstatements against other tractor manufacturers.
Reports the results of brand image research by Osborn & Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.
Describes a new John Deere Dealer Direct service that allows dealers to log in and create customized direct marketing materials, which are then printed and mailed for them.
Shifferraw, Maigenet (author) and Association for Women in Development Conference
Format:
Conference document
Publication Date:
1985-04-25
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19386
Notes:
Burton Swanson Collection, pp 51-53; from "Women creating wealth : transforming economic development" Selected papers and speeches from the Association for Women in Development Conference April 25-27, 1985 Washington, D.C.
