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    Start Over Subject Term listenership Subject Term broadcasting Subject Term advertising

    1. "The more they listen, the more they buy": radio and the modernizing of rural America, 1930-1939

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24378
    Journal Title:
    Agricultural History
    Journal Title Details:
    80(1) : 1-16
    Notes:
    Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.

    2. Agriculture Journalism, electronic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reisner, Ann (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    USA: Sage Publications, Thousand Oaks, California
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10798
    Notes:
    Pages 60-63 in D. Charles Whitney (ed.) Encyclopedia of Journalism. Sage Publications, Thousand Oaks, California.

    3. Farm audience research : then and now

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Might, C.F. (author / National Association of Farm Broadcasters (NAFB)) and National Association of Farm Broadcasters (NAFB)
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00938
    Journal Title:
    Agri Marketing
    Journal Title Details:
    22(6): 70-72
    Notes:
    AgComm Teaching

    6. Harvesting the power of farm broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irlbeck, Erica (author)
    Format:
    Teaching material
    Publication Date:
    2010-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00479
    Notes:
    1 page., Announces and describes a new "Harvesting the Power of Farm Broadcasting" web-based curriculum. Developed through collaboration of Texas Tech University and the National Association of Farm Broadcasting. Available at http://www.depts.ttu.edu/aged/nafb_website/

    7. Making radio work for you: a handbook for extension agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maclaurin, W. (author)
    Format:
    Handbook
    Publication Date:
    1952-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: B01883
    Notes:
    #1253, Harold Swanson Collection, Washington, D.C.: Cooperative Extension Service, U.S. Department of Agriculture, 1952. 24 p. (Agriculture Handbook 42)