- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cummins, M.L. (author)
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00816
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 21 (6) : 54-56
- Subject Term:
- advertising, audience research, broadcasting, listenership, media research, radio programs, rural broadcasts, television research, and television viewing
- Notes:
- AgComm Teaching
