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    Start Over Subject Term international trade Subject Term marketing communication Subject Term promotion

    4. Effectiveness of alternative export promotion strategies for branded food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
    Format:
    Journal article
    Publication Date:
    1992-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    23(1) : 137-152
    Notes:
    Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.

    5. The role of agricultural promotions in reducing uncertainties of exported fruits and vegetables

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zilberman, David (author), Heiman, Amir (author), and Baylis, Kathy (author)
    Format:
    Journal article
    Publication Date:
    2001-04
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30549
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    12(3) : 1-26

    6. Trade associations and checkoffs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bullerman, Kayla (author)
    Format:
    Journal articles
    Publication Date:
    2012-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00689
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 101-102, 104
    Notes:
    In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

    8. Why country of origin still matters in food retailing: implications for promotion management research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Insch, Andrea (author) and Cuthbert, Ron (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11576
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(3) : 363-375
    Notes:
    14 pages., Online via UI e-subscription, This critical review examined the role that country image and country of origin play in food retailing within the context of international trade in food. Authors developed a research agenda, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.