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    Start Over Subject Term insecticides Subject Term campaign planning

    2. Effects of an information campaign about safe use of pesticides

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, J.F. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
    Format:
    Research report
    Publication Date:
    1974
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00779
    Notes:
    AgComm Teaching, Urbana, Illinois: Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign. 16pp. (Agricultural Communications Research Report 27)

    3. PR takes the sting out of a nasty little problem

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20489
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 24, 26
    Notes:
    Features a public relations campaign by Bayer Environmental Science to control fire ants year-round.

    6. Romancing the brand: the power of advertising and how to use it

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, David N. (author)
    Format:
    Book
    Publication Date:
    1989
    Published:
    USA: American Management Association, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18299
    Notes:
    215 pages, Includes brief descriptions of campaigns for FMC Furadan insecticide, Perdue Farms poultry and California raisins (Claymation technique).