Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
Format:
Book chapter
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
Notes:
Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
15 pages., via online journal., Author's review of emerging organizational stigma literature centers on what he describes as core-stigmatized organizations. They reflect "an evaluation held and often expressed by some social audience(s) that an organization or set of organizations is discounted, discredited, and/or tainted in some way owing to some core attribute or attributes." Tobacco companies are among examples mentioned.
Evans, W. Douglas (author) and Hastings, Gerard (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01361
Notes:
Pages 3-24 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
