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    11. A comparison of extension program delivery strategies for small and part-time farmers in North Carolina

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caldwell, A.E. (author), Richardson, J.G. (author), Riddick, G.F. (author), Stephenson, J.D. (author), and McAlister, M. (author)
    Format:
    Journal article
    Publication Date:
    1996-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22127
    Journal Title:
    HortTechnology
    Journal Title Details:
    6(2) : 138-140

    14. A feasibility test of a brief educational intervention to increase fruit and vegetable consumption among callers to the Cancer Information Service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marcus, A.C. (author), Morra, Marion (author), Rimer, B.K. (author), Stricker, Mischelle (author), Heimendinger, Jerianne (author), Wolfe, Pam (author), Darrow, S.L. (author), Hamilton, Lynn (author), Cox, D.S. (author), Miller, Nina (author), and Perocchia, R.S. (author)
    Format:
    Journal article
    Publication Date:
    1998-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22001
    Journal Title:
    Preventive Medicine
    Journal Title Details:
    27(2) : 250-261
    Notes:
    Results documented the effectiveness of providing "5 A Day for Better Health" educational messages to eligible Cancer Information Service callers.

    15. A fresh brand strategy: evaluating consumers' strawberry purchasing intent and their attitude toward Florida grown strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor (author) and Rumble, Joy (author)
    Format:
    Paper
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05788
    Notes:
    Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 24 pages.

    17. A grower's guide to marketing fruits, vegetables, and herbs in Illinois

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gerber, John M. (author), Rich, Don (author), and Thompson, Sarahelen (author)
    Format:
    Guide
    Publication Date:
    1990
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04788
    Notes:
    James F. Evans Collection, Urbana, IL : University of Illinois, College of Agriculture, Cooperative Extension Service, [1990]. 100 p. (Circular 1300)

    18. A guide to starting, operating, and selling in farmers markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gast, Karen L.B. (author / Kansas State University) and Marr, JC. (author / Kansas State University)
    Format:
    Guide
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10219
    Notes:
    Cooperative Extension Service, Kansas State University, Manhattan. 7 p.

    20. A prescription for health: (pseudo) scientific advertising of fruits and vegetables in the early 20th Century

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nelson, Michelle R. (author), Das, Susmita (author), and Ahn, Regina Jihea (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11560
    Journal Title:
    Advertising and Society Quarterly
    Journal Title Details:
    21(1)
    Notes:
    58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.